| Today's Top Stories | | #1 | Publicis Wins Consolidated Citi Global Media Account
| | | Following a review that began in May, the financial services company has selected Publicis Groupe's One Citi Global unit to handle all of its media, according to an Ad Age report. Citi spent $332 million on domestic measured media in 2014. Out is GroupM agency MEC, which handled all of Citi's U.S. media and some of its international media. Publicis created One Citi Global a year ago to handle Citi's creative, digital and production work and its Starcom MediaVest Group has been responsible for some international media through One Citi Global. Now One Citi Global will handle all aspects of Citi's advertising.
Why This Matters: This is a major win for holding company Publicis and its agencies, and comes on the heels of Starcom recently winning the $200 million Visa global media account.
A Take: Ad Age
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| | #2 | Havas Launches Record Label With Universal in France
| | | The French agency holding company earlier this year entered into an alliance with Vivendi's Universal Music Group to share data that would help both better reach music consumers. Now this relationship has been taken a step further. Havas agency BETC Paris is launching a record label called POP Records with backing from Universal Music. It will be run by Universal label Polydor, home to the Rollings Stones, Madonna and Lana Del Rey, according to Ad Age. The mission will be to launch new artists and to also have BETC's content and culture agency, BETC POP, create content for both musicians and brands.
Why This Matters: Remi Babinet, cofounder of BETC Paris, says, "A modern ad agency should be able to offer a lot more than just consulting and traditional campaigns; it should be a media, a producer and an audience generator in itself." Isabelle Tardieu of BETC POP adds, "We are building something new and adding value to the agency. We are at festivals and concerts 200 days a year and we have a network of artists we talk to on a regular basis – all looking for new opportunities."
A Take: Ad Age
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| | #3 | Turner to Create, Televise Video Game Competition
| | | The cable broadcasting company is teaming up with WME/IMG to create a video game league whose contests will be televised live on TBS and Turner digital platforms. Turner is building a gaming center at its Atlanta studios and will begin televising the competition in 2016 with 10 consecutive weeks of programming, twice a year, to air on Friday nights. Traditional ads will be sold in the telecasts and Turner will also look to secure league sponsorships and with WME-IMG, get endorsement deals for competitors.
Why This Matters: As the TV networks continue to lose advertising to digital, they need to come up with new types of programming, particularly to draw in millennial viewers that marketers are eager to reach. According to NewZoo, global eSports viewership in the U.S. is currently 32 million people with that number expected to grow to more than 50 million by 2017. Over half that audience is under 35.
Three Takes: Ad Age | B&C | WSJ |
| #4 Facebook Brings 360-Degree Virtual Reality to News Feeds (Adweek)
#5 AMC Networks Sign Up for Rentrak Cross-Platform Data (B&C)
#6 Havas Acquires Digital Agency FullSix for $75M (Ad Age)
#7 Transgender Model Featured in Kenneth Cole Campaign (Adweek)
#8 Deloitte Predicts 4% Increase in Consumer Holiday Spending (MediaPost)
#9 Macy's New Millennial Department Includes Selfie Wall (Digiday)
#10 Moms Searching for Answers on YouTube (MediaPost)
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Percentage of U.S. mobile users who, as part of a study conducted by Opera Mediaworks, viewed a mobile native video ad and then indicated an intent to purchase the item in the ad. Among that same group, 43% said they would recommend the product.
– Reported by eMarketer
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| | MBPT Spotlight | A Strong Premiere Doesn't Always Mean a New Show Will Survive the Season
By John Consoli
Broadcast premiere week has begun and the entertainment media is already making predictions based on opening night viewership as to which new shows are likely to be hits. However, history says that's foolish and the conclusions most times prove not to be accurate.
Yes, if a freshman show premieres with low viewership, it is almost always doomed to cancellation at some point in its first season. However, new shows that premiere with high ratings also many times have lost that viewership either in consistent chunks every week or in one large swoop during week 2.
A prime example – drama State of Affairs on NBC last season. The show premiered with a C3 rating in the 18-49 advertiser-desired demo of 2.4, but a few months later episodes had fallen to a 1.0 and was eventually pulled from the schedule and cancelled. Another new NBC show last fall, Marry Me, premiered with a 2.2 C3 18-49 rating, but two months later that rating had fallen to a 1.2, according to Nielsen data. On CBS, new drama Stalker premiered with a C3 demo rating of 2.3 but by December episodes were pulling in only a 1.8.
There were also some freshman series that premiered last fall with low C3 18-49 demo ratings and just fell lower. Sitcom Selfie on ABC opened with a 1.6 18-49 rating in C3 and two months later had fallen to a 1.0. Manhattan Love Story opened with a 1.3 and a month later was down to a 0.8 in C3 18-49. Which shows got off to a strong start last year and got renewed? And what other factors can help a new show survive?
For more, click HERE |
| | Fates & Fortunes | · PETER RAVAILHE was named CEO at Mother New York. He succeeds Andrew Deitchman, who left the agency. Ravailhe was most recently managing director and global brand leader on several accounts for TBWA Los Angeles. He also served as managing director of TBWA Sports Lab in Sao Paulo and was operator of his own consultant company VT-3 Group in London. Before getting into advertising, Ravailhe was a professional rugby player who retired after suffering a spinal injury.
· DERMOT McCORMACK is leaving as president of AOL's video operations, a post he was appointed to last October. In that role he has been in charge of AOL Studios, the company's original content unit, and AOL On, its video channels business. Prior to AOL, McCormack was head of Viacom Music & Logo's Connect Content Group, and before that was senior VP, interactive product management at Cablevision Systems. He also worked at iVillage.
· ERIKA DARMSTAEDTER was promoted to the newly created position of chief client officer at FCB Worldwide. She was previously a global account director at the agency, and will continue in that role. She has previously served as president FCB Hamburg.
· RACHEL THOMAS was named senior VP of operations and policy at Trustworthy Accountability Group, the ad industry group created by the 4As, ANA and IAB to monitor and attempt to combat online ad fraud and content piracy issues. Thomas was most recently VP of advocacy and accountability at the Direct Marketing Association.
· PAUL GUYARDO was appointed chief commercial officer at Discovery Communications. He was most recently executive VP, chief revenue and marketing officer at DirecTV. At Discovery, he will oversee U.S. ad sales, digital media, licensing and consumer products, consumer insights and data analytics.
· PAUL JOHNSON and KEITH SCOTT have joined Havas Worldwide New York as group creative directors. They will work on the Dos Equis and TD Ameritrade accounts, along with other brands. The duo was previously executive creative directors at Saatchi & Saatchi, where they ran the Miller group account. They have also both worked as creative directors at Venables Bell and Partners and as associate creative directors at Crispin Porter + Bogusky.
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| | What They're Watching | BROADCAST RATINGS
'Empire' Season Premiere 'Rock' Solid
Fox smash Empire continues to defy ratings gravity in season two, tying the 6.5 demo rating it had for its season one finale last March. Fox easily won the night, scoring a 4.4 rating/15 share. CBS got the silver with a 2.3/8, on the back of a strong Survivor, while ABC put up a 2.1/7, NBC a 1.6/5 and The CW a 0.3/1. Fox's rookie drama Rosewood debuted solid. Ninety minutes of Survivor on CBS, this installment set in Cambodia, was level with its spring premiere. Then 90 minutes of Big Brother was down 15% from last season's finale. ABC's comedy slate all debuted up from their spring finales with The Middle hiked 19%, The Goldbergs bumped 20%, Modern Family up 13% and Black-ish boosted 13%. Nashville's season debut, however, was even with its finale. Over on NBC, The Mysteries of Laura came in up 9% from its season finale. The 17th season premiere of Law & Order: Special Victims Unit, with two episodes from 9 to 11 p.m., spiked 21% from its finale last season. The CW's America's Next Top Model and A Wicked Offer were both down a tenth.
For more, click HERE
CABLE RATINGS
'Haves and the Have Nots' Takes the Top Tuesday
OWN's The Haves and the Have Nots came in No. 1 among original cable programs Tuesday with a 1.2 rating among adults 18-49 and 3.7 million total viewers. If Loving You Is Wrong, also on OWN, came in second with a 1.0 in the demo and 2.9 million viewers. Rounding out originals was Spike's Ink Master at a 0.7 demo rating and 1.3 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, Sept. 23
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| SURVIVOR
| 2.5
| 9.7
| FOX
| ROSEWOOD | 2.4 | 7.3 | ABC
| THE MIDDLE (8) THE GOLDBERGS (8:30) | 2.1 2.4 | 8.2 7.6 | | NBC | THE MYSTERIES OF LAURA
| 1.2 | 6.9 | | UNIVISION | ANTES MUERTA QUE LICHITA
| 0.7 | 2.1 | | TELEMUNDO | AVENIDA BRASIL
| 0.6 | 1.4 | | CW | AMERICA'S NEXT TOP MODEL
| 0.4 | 1.4 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | FOX
| EMPIRE
| 6.5
| 16.0
| ABC
| MODERN FAMILY (9) BLACK-ISH (9:30) | 3.1 2.4 | 9.3 7.3 | CBS
| SURVIVOR (9) BIG BROTHER (9:30) | 2.4 2.3 | 9.5 7.1 | NBC
| LAW & ORDER: SVU
| 1.5 | 7.6 | TELEMUNDO
| BAJO EL MISMO CIELO
| 0.8 | 1.7
| | UNIVISION | LO IMPERDONABLE
| 0.7 | 2.2 | | CW | A WICKED OFFER
| 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | CBS
| BIG BROTHER
| 2.1
| 6.2
| NBC
| LAW & ORDER: SVU
| 1.9 | 8.8 | ABC
| NASHVILLE | 1.3 | 5.0 | TELEMUNDO
| SEÑORA ACERO
| 1.2 | 2.0 | UNIVISION
| YO NO CREO EN LOS HOMBRES
| 0.6 | 1.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Shonda Night Returns to ABC
The network's highest-rated night for reaching 18-49 year-old viewers is back with three hit dramas -- Grey's Anatomy (8 p.m.), Scandal (9 p.m.) and How to Get Away With Murder (10 p.m.) -- all executive produced by Shonda Rhimes. Medical drama Grey's returns for its 12th season after having averaged a solid 2.3 18-49 demo rating and 8.1 viewers last season. The ensemble cast lost one of its stars in Patrick Dempsey, whose character was killed off, but most other favorites return including Ellen Pompeo as Meredith Grey. Scandal, starring Kerry Washington as a Washington, D.C., handler of crises for politicians, returns for its fifth season, after averaging a 2.9 18-49 demo rating (second best among broadcast dramas behind Fox's Empire) and 9.2 million viewers. How to Get Away With Murder, starring Viola Davis as a law professor drawn into another murder mystery for season 2. Last season it averaged a 2.3 18-49 demo rating and 7.7 million viewers. The upshot: Expect these series to come close to last season's numbers, particularly for their season premieres. They have to go up against CBS' Thursday Night Football but that hardly matters since they all draw a primarily female audience.
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| • Two New Dramas for NBC
The network struggled mightily on Thursday nights last season and is hoping to turn that around by introducing two new dramas -- Heroes Reborn (8 p.m.) and The Player (10 p.m.). NBC is delaying the return of The Blacklist at 9 to air a two-hour premiere episode of Heroes Reborn, which is from Tim Kring, the creator of Heroes, which aired on NBC for four seasons from 2006 to 2010. The new version begins with a fresh crop of heroes who use their extraordinary abilities and super powers to battle evil forces. The Player is from the executive producers of The Blacklist and stars Wesley Snipes as a former military operative turned security expert working in Las Vegas. The upshot: NBC is hoping that fans of the original Heroes can be drawn back and that Snipes' movie star power can lure in viewers to his series. But the two shows have to compete for male viewers with CBS' Thursday Night Football, at least for seven more weeks, so that could impact viewership. We'll find out how much tonight.
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| • 'Fashionably Late' Talk Show
Lifetime premieres a new weekly talk show titled Fashionably Late With Rachel Zoe (10:30 p.m.). Designer and author Zoe is known for dressing clients for red carpet events and had a reality show on Bravo that lasted five seasons. On Fashionably Late she will talk about what's hot and what's not in fashion and talk with celebrity guests. The upshot: Lifetime is giving Zoe a good lead-in, having the show follow the new 90-minute edition of Project Runway. Some of her Bravo audience should follow her to Lifetime.
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