วันอังคารที่ 29 กันยายน พ.ศ. 2558

MCN Breaking News: comScore, Rentrak to Merge


Sept. 29, 2015
comScore, Rentrak to Merge

TV-measurement firm comScore said it will merge with Rentrak in an all-stock deal that will create a formidable No. 2 to industry giant Nielsen. comScore's current CEO, Serge Matta, will lead the combined company and Rentrak vice chairman and CEO Bill Livek will become the new company's executive vice chairman and president. Mike Farrell reports.

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