REGISTER TODAY! Big data and advanced audience analytics is one of the hottest topics in the media industry today, opening opportunities to better understand viewers, boost ad revenue, increase subscription levels, improve ratings, and even create better programming.
Achieving those results, however, requires a major shift from existing TV research that can prove both costly and challenging. To help TV executives better navigate these options, this webinar presents new research, based on interviews with global media and entertainment executives, that will provide a host of practical insights into the successful implementation of advanced analytical strategies.
Join us for in-depth advice from experts who have helped launch successful programs for media and entertainment companies.
MODERATOR
 George Winslow: Contributing Editor, B&C
George Winslow has written about the television, media and technology industries for over 25 years and is currently the contributing editor for technology at Broadcasting & Cable. Prior to that, as a freelance journalist, he was a regular contributor to Multichannel News and other publications. Over the years, he has also edited a number of TV trades, including Multichannel News International and World Screen News and has authored two books.
Join us on September 30, 2015 — 2:00 PM EDT. REGISTER TODAY! | FEATURED SPEAKERS  Dan Vesset: Program Vice President, Business Analytics & Big Data, IDC
Dan Vesset's research and consulting is currently focused on business analytics, business intelligence, and data warehousing software markets. Mr. Vesset is also the co-lead of IDC's Big Data research. He has authored numerous research publications, is a frequent speaker at business analytics conferences and seminars worldwide, contributes to IDC's Business Analytics and Big Data blog, and tweets at @danvesset.
 Anjuli Bedi: Project Manager, USC Annenberg Innovation Lab
Anjuli Bedi specializes in business development and marketing strategy at USC Annenberg, part of USC's Marshall School of Business. She manages numerous big data and analytics projects to enhance audience engagement strategies for media and entertainment companies. Anjuli was also a Content Planning and Strategy Associate at DIRECTV where she developed models for the senior content team when making data driven programming decisions.
 Stacy Nawrocki: Marketing Leader for the Media & Entertainment Industry, IBM Analytics
Stacy Nawrocki has held various management roles in companies of all sizes including her current role at IBM, a video delivery and analytics tech startup now called Qumu, Interwoven, a company acquired by Autonomy and is now part of HP, and Robert Half International. And while her leadership position at IBM keeps her very busy, it's her two young children that really keep her on her toes. Stacy is also an active volunteer and Online Auction Chairman for the Burlingame Community for Education fundraising organization.
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