B&C's Upfront Central: The Early Word on 2016 Upfront Volume; Toyota First Client for NBC-AOL Combo

September 29, 2015 Top Stories The Early Word on 2016 Upfront Volume: It Will Be Up You read it here first. Next year's upfront is going to be up after two years of decline. Yes, the 2015-16 television season has barely begun. And the ink is still wet on the deals negotiated during the weak 2015 upfront market. In fact, reports continue to come in estimating just how much volume shrunk, whether it was high-single-digits or low-single-digits. More »   Toyota First Client for NBC-AOL Combo Toyota has become the first advertiser with NBCUniversal's digital partnership with AOL. Toyota ads will appear on NBCU content when it appears on AOL's mobile app, which is available across 16 major over-the-top platforms. More » More News from B&C Viacom's 'Attention Study' Finds Consumers Aren't Overwhelmed » Hopkins: Hulu's Ad-Free Option Expands Sub Pool » Netflix Snags Streaming Rights for 'Jane the Virgin', 'Zoo' and 'Colony' » Around the Web Cable Ratings Declines Don't Mean Doom and Gloom for Advertising...Yet » Which New TV Shows Are Emerging as Winners and Losers So Far This Season? » Late-Night Talk More Popular Than Satiric Cable Shows »

©2015 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse, click here. You have received this message because you previously gave your email address to NewBay Media LLC. © 2015 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400