วันพฤหัสบดีที่ 24 กันยายน พ.ศ. 2558

B&C Today: Watchwith to Place Contextual Ads in Shows; FCC Seeks Charter, TWC, Bright House Data Dump

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Watchwith Set to Place Contextual Ads in Shows
Tech company to work with Fox during fall season
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WHY THIS MATTERS: At a time when viewers are skipping commercials, ad tech firm Watchwith is gearing up to put ads on screens during shows.
 
FCC Seeks Data Dump From Charter, TWC, Bright House
Gives companies three weeks to come up with info request
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WHY THIS MATTERS: With its protective orders for handling sensitive business information now set, the FCC this week asked Charter, Time Warner Cable and Bright House for a raft of information related to their proposed merger, including contracts, emails, and spread sheets.
 
Trump Dumps Fox… Again
Fox says it was other way around
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WHY THIS MATTERS: Trump's off-again relationship dates from when Fox anchor Megyn Kelly asked him some tough questions in the first Republican debate that Trump said were unfair.

 
 

 
 

 
 
 

More Headlines

 
 
 

'Daily Show' Announces First Guests for Trevor Noah

WGN-TV Chicago Apologizes for Offensive Yom Kippur Image

FX Orders Second Season of 'Sex&Drugs&Rock&Roll'

Amazon Pilots Bring Louis CK, Sacha Baron Cohen on Board

European Union Legal Official Slams U.S. Mass Surveillance

CPJ Heartened by Release of Al-Jazeera Journalists

Eva Longoria Among Crowd Greeting Pope in D.C.

Liberty Broadband Shareholders Approve Charter-TWC Deal

OPM 'Fingers' Further Hacked Info

Global Average Internet Speeds Rise 3.5% in Q2

more headlines »

 
 

 
 

 
 
 

Blog Of Note

 
 
 

Analyst Gives Nielsen Low Rating on SVOD
By Jon Lafayette
Analyst Richard Greenfield of BTIG, in a report entitled "Why Nielsen Is Wrong," takes issue with the ratings company's recent call for content creators to make it easy for Nielsen to measure how many people are watching shows on Netflix and other subscription on demand streaming services. "Nielsen is trying to remain relevant in a non-linear, on-demand video world (often ad-free or ad-lite) that has superior forms of measurement to Nielsen," Greenfield says.
READ MORE »
 
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Events

 
 
 

News Technology Summit
Oct. 7-8, 2015
Atlanta, GA


25th Annual B&C Hall of Fame
Oct. 20, 2015
New York, NY


NYC Television Week
Oct. 20-22, 2015
New York, NY

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Nebraska Educational Telecommunications - Lincoln, NE
 
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Nebraska Educational Telecommunications - Lincoln, NE
 
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