| Today's Top Stories | | #1 | Starcom Wins $200M Visa Global Media Account
| | | The financial services company selected the Chicago-based media agency after a four month review that included incumbent OMD, which had held the account since 2008. The account includes media responsibilities in both the U.S. and internationally.
Why This Matters: Visa is a sizable account in an active advertising category. According to a MediaPost report, the company spends about $200 million a year on advertising, with half of the spending in the U.S. Starcom holding company Publicis Groupe is also pitching the Citi media account in a review that is ongoing. Citi spends about $450 million annually on advertising.
Two Takes: MediaPost | Ad Age
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| | #2 | Flipboard Offers Both Autoplay and User-Initiated Ads
| | | The news reading app now available on both mobile and desktop is rolling out a new video-ad product called Cinema Loop, which is a silent, animated excerpt of a full video ad that automatically starts playing when a user comes across it, Digiday reports. The full ad will play with sound only if a user initiates it. It's an extension of Flipboard's existing Promoted Stories, which embeds sponsored posts that pop up as users flip from story to story.
Why This Matters: Flipboard wants to get a larger piece of the ad pie and is looking to steal some dollars away from TV. Unlike Facebook, which is touting autoplay, Flipboard is telling marketers they should use a combination of autoplay and user-initiated ads to get the best engagement. It has a sizable audience of 72 million monthly users and advertisers get to choose which option they will pay for.
Two Takes: Digiday | MediaPost
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| | #3 | Self-Service Programmatic Buying Growing
| | | A first quarter ad marketplace report by Index Exchange says while trades managed by demand-side platforms and agency trading desks still represent the overwhelming majority of the deals, the self-service segment continued to accelerate in first quarter, reaching its largest share of the overall marketplace since it has been tracked, MediaPost reports.
Why This Matters: Lizzie Komar of Index Exchange says marketers are taking their programmatic trading in-house not to save money by cutting commissions to agencies and trading desks but to keep their data in-house and away from third parties who might share it. It also gives the marketers themselves a better grasp on how best to reach the consumers they are trying to reach.
A Take: MediaPost
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| #4 Hulu to Open Private Exchange Powered by Facebook's LiveRail (Ad Age)
#5 Mullen Lowe to Handle California Avocados (Adweek)
#6 NFL Sponsor Lenovo Using Fantasy to Build Awareness (Ad Age)
#7 Agencies See No Upside for Ads in Comment Sections (Digiday)
#8 Netflix Targeting Teens With New Programming (NYT)
#9 General Mills Will Make Its Halloween Cereal Boxes Come Alive (MediaPost)
#10 EA Sports' Madden Promo Draws 7.2M Views on YouTube (WSJ)
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Dollars in billions that YouTube will net for its U.S. video advertising in 2015, according to eMarketer projections. That's up 39% from 2014, and makes up 20% of total U.S. video ad revenue. But it is also projected that YouTube's share of total will decline to 6.2% by 2017 as Facebook, Twitter, Yahoo, Vimeo and others push further into the ad-supported video space.
– Reported by eMarketer
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| | MBPT Spotlight | Dick's Sporting Goods Goes Beyond Just Marketing Products
By Barry Janoff, editor, NYSportsJournalism.com
Dick's Sporting Goods wants to have both an immediate and long-term impact in sports and beyond, not just as a national retailer — with more than 600 locations in 46 states and growing — and as a rookie partner with the U.S. Olympic Committee, but also in the way it connects with students and athletes.
Last year, under the auspices of Dick's Sporting Goods Foundation, the company founded Sports Matter, a multi-year project that has committed $25 million to support youth athletics, with a focus on programs and teams that were being or about to be eliminated due to budget cuts.
The problem is nationwide — and growing. According to Dick's, between 2009-2011, some $3.5 billion was cut from school sports budgets, and by 2020 an estimated 27% of public high schools in the U.S. will not have any sports. "Saving youth sports is a core mission of our company," said Lauren Hobart, senior VP and CMO for Dick's Sporting Goods and president of The Dick's Sporting Goods Foundation.
How does the retailer plan to take advantage of its U.S. Olympic Team sponsorship? And how does Dick's benefit from doing sports documentaries for TV?
For more, click HERE
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| | Fates & Fortunes | • JOSH STINCHCOMB was named managing director of Conde Nast's branded content studio 23 Stories. At the same time, DIRK STANDEN was named editor-in-chief, and PAT CONNOLLY was promoted to senior VP of strategy. Raul Martinez continues as creative director-at-large. Stinchcomb most recently served as senior VP of sales strategy and partnerships for the Conde Nast Media Group. Standen was previously digital creative director at Conde Nast's W magazine.
• COREY ELLIOTT was promoted to VP of research at Borrell Associates. Elliott has been with Borrell since last year when he joined the company from Gannett, where he was director of market intelligence. At Borrell, he will continue to oversee its research operation with the new VP title.
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| | What They're Watching | BROADCAST RATINGS
'Bachelor in Paradise' Jumps to Monday Win
Bachelor in Paradise rose 20% from last week to lead all shows. Bachelor in Paradise: After Paradise spiked 57%, while The Whispers gained 20%. ABC tied NBC for the top spot Monday. Running Wild with Bear Grylls dropped 29% to a series low. Fox followed in third. So You Think You Can Dance was flat. The CW's Penn & Teller: Fool Us rose a tenth. Whose Line Is It Anyway matched last week and Significant Mother bumped up a tenth. CBS aired repeats.
For more, click HERE
CABLE RATINGS
AMC's 'Fear the Walking Dead' Racks Up Fearsome Ratings
The premiere of AMC's Fear the Walking Dead drew a record audience for a cable program. The Walking Dead spinoff drew a 4.9 rating among adults 18 to 49 and 10.1 million total viewers. The 90-minute show had the highest ratings and most total viewers for a premiere in cable network history. With The Walking Dead checking in as the most-watched entertainment show on TV, Fear was expected to chalk up big numbers. Five more episodes will air this season before season 6 of The Walking Dead debuts on Oct. 11.
For more, click HERE
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| Overnight Ratings: Monday, August 24
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | BACHELOR IN PARADISE | 1.8 | 5.5 | | NBC | AMERICAN NINJA WARRIOR | 1.3 | 5.3 | | FOX | SO YOU THINK YOU CAN DANCE | 0.9 | 3.2 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.3 | | CBS | 2 BROKE GIRLS (R) (8)
THE ODD COUPLE (R) (8:30) | 0.9
0.8
| 4.4
4.0
| | CW | PENN & TELLER: FOOL US | 0.6 | 2.2 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.1 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 1.4 | 5.2 | | ABC | BACHELOR IN PARADISE: AFTER PARADISE | 1.1 | 4.0 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.3 | | CBS | SCORPION (R) | 0.8 | 4.5 | | FOX | SO YOU THINK YOU CAN DANCE | 0.8 | 2.9 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.8 | 1.4 | | CW | WHOSE LINE IS IT ANYWAY? (9)
SIGNIFICANT MOTHER (9:30) | 0.5
0.3 | 1.9
1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.2 | 2.0 | | NBC | RUNNING WILD WITH BEAR GRYLLS | 1.0 | 3.1 | | CBS | NCIS: LOS ANGELES (R) | 0.8 | 5.3 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.7 | 1.8 | | ABC | THE WHISPERS | 0.6 | 2.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • She Majors in Supernatural Studies
ABC Family premieres a new reality series Monica the Medium (8 p.m.) that looks at Monica, a junior at Penn State who seems to talk to dead people. The show leads into two other reality series recently launched by the network: Next Step Realty (9 p.m.) and Startup U (10 p.m.). The upshot: ABC Family is looking to reach more millennial viewers and Tuesday night has become when it airs programming targeting college age viewers and recent college graduates.
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| • Winning Summer for 'Hollywood Game Night'
This NBC celebrity game show (10 p.m.). is up in both the 18-49 demo and viewers compared to last summer. Jane Lynch hosts as contestants join celebrities to play assorted party games and win $25,000. Game Night is averaging a 1.3 18-49 demo and 4.7 million viewers so far this summer versus a 1.1 and 3.9 million last summer. The upshot: Hollywood Game Night changed nights this summer, and gets a boost airing on Tuesday night leading out of NBC's most-watched summer series America's Got Talent. It's one of the highest rated broadcast network summer shows and makes Tuesday a solid night for both the network and its advertisers.
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| • Cops Walk a Fine Line on TNT
Public Morals, a new police drama written by Edward Burns, who also stars, premieres on TNT (10 p.m.). The series is set in New York in the 1960s and centered around the Public Morals Division where, the network states: "Cops walk the line between morality and criminality as the temptations that come from dealing with all kinds of vice threaten to get the better of them." It is executive produced by Steven Spielberg and Amblin Television, which also brought series Falling Skies to TNT. The upshot: TNT has some of the most-watched police dramas on cable, including Rizzoli & Isles and Major Crimes. Whether Public Morals will match viewership of those hits remains to be seen but to facilitate exposure, the day after the series premieres, TNT will release the pilot and three more episodes on-demand to let viewers binge watch upcoming shows.
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