| Today's Top Stories | | #1 | Nielsen Offering Insight Into Streaming Viewership
| | | The measurement company in the past few months has been scaling up a program to track viewing of online streaming services like Netflix, Hulu and Amazon.com's Print Instant Video, according to The Wall Street Journal. Nielsen says it is now tracking nearly 1,000 shows and most major TV studios are receiving detailed readouts on how their own programming is performing, including total viewers and demo breakdowns.
Why This Matters: Netflix does share some viewer information with select studios but it does not break out demo or viewer totals show by show. So the Nielsen data could be very helpful, particularly to marketers and media agencies if they eventually get access to it. Right now Nielsen is only providing the information to studios, but down the road hopes to syndicate it to the industry as a whole.
A Take: WSJ
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| | #2 | GroupM Hikes BuzzFeed Spending 50% in Data Deal
| | | The media agency group that includes Mindshare, MediaCom, MEC and Maxus, has signed an agreement that will get for its clients preferential ad rates, dedicated staffers in BuzzFeed creative studio BuzzFeed Motion Pictures, and exclusive access to BuzzFeed's proprietary data and analytics platform, Pound, Ad Age reports. The deal is for one year. Terms were not disclosed but the deal involves no investment in BuzzFeed by GroupM. Rob Norman, chief digital officer at GroupM says, "We have a multi-million dollar relationship with BuzzFeed already, and given the commitments they've made to clients and services and rates, our expectations would be of at least 50% year-on-year growth."
Why This Matters: Agencies are increasing their relationships with media companies in order to get access to the data, while their clients are looking for more creative ways to reach consumers through sponsored content on media platforms. This deal facilitates action in both those areas.
A Take: Ad Age
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| | #3 | Facebook's Post-Roll Video Ad Test With NFL, Verizon Quietly Ends
| | | The social media site was running NFL highlight clips sponsored by Verizon Wireless. The ads ran at the end of the minute-long videos. The Wall Street Journal, citing sources, reports that the test which began late last year ended quietly several months ago. At the time the test began, the NFL was one of the first media companies to run videos on Facebook with ads attached to them. Fox Sports also participated in the post-roll ad testing and also ended its participation a few months ago.
Why This Matters: There is not much enthusiasm on the part of marketers to run post-roll ads, as most want their ads to run before the video content begins. While it severed its relationship with Facebook, the NFL has recently done deals with other social media platforms like Twitter, Snapchat and YouTube.
A Take: WSJ
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| #4 Essence Adds Intuit's $133M Digital Account (MediaPost)
#5 MillerCoors Puts Blue Moon Into Creative Review (Ad Age)
#6 Lavazza Runs First U.S. TV Campaign (MediaPost)
#7 Cramer-Krasselt Wins Pacifico Beer, Casa Noble Tequila Creative Accounts (Ad Age)
#8 GroupM Downgrades 2015 Ad Spending Forecast (MediaPost)
#9 How Bloomberg Media Is Selling Advertisers on News (Digiday)
#10 Health Groups Complain to FDA Over Natural American Spirit Cigarette Ad Claims (WSJ)
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Percentage of senior marketers worldwide who say that using personalized content when targeting consumers online gets higher response and engagement rates, according to a poll by the CMO Council. It was the only benefit cited by more than half of the senior marketers who participated in the survey.
– Reported by eMarketer
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| | MBPT Spotlight | NFL Telecasts Continue to Be Ad Juggernaut
By John Consoli
Are you ready for some football? Marketers surely are. They have been buying up NFL ad inventory at a rapid pace with all the league's TV partner networks' sales levels surpassing last season at this point.
NBC's primetime broadcasts are approaching 90% sold for the season, up from the mid-80% level last year, while the other networks are in the 85% sellout range, also higher than last season.
Seth Winter, executive VP, sales and marketing for NBC Sports Group, says ad sales for the upcoming season of Sunday Night Football are the strongest since the network began carrying football in primetime in 2006. "We've had by far our best NFL upfront ever," Winter says. "It's been incredibly healthy. We've had to turn some business away."
What categories are the biggest buyers of commercials during football games? And how much money are fantasy sports websites bringing to the party?
For more, click HERE
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| | Fates & Fortunes | • JOHN DOYLE was named to the newly created position of executive director of brand experience at Colle+McVoy. He was most recently senior VP and managing director at Starcom MediaVest unit Liquid Thread USA. Prior to that, he was senior VP, director, experience design at SMG. He has also served as VP, strategy director, interactive for Cramer-Krasselt.
• MICHAEL ANGELOVICH has joined Zimmerman Advertising as executive VP, director of strategic planning. He was previously executive strategy director at mcgarrybowen. Prior to that he was senior VP, global executive strategy director at Publicis.
• DREW VOLLERO was named VP of finance and acting chief financial officer at Snapchat. He was previously senior VP, corporate strategy, development and investor relations at Mattel.
• ROB FITZGERALD was named U.S. president of global social media agency We Are Social. He was most recently president of Publicis agency Big Fuel. He assumes the duties previously handled by Leila Thabet, U.S. managing director, who is leaving the agency. FitzGerald has also previously held executive posts at GlobalHue, Initiative and Omnicom Media Group.
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| | What They're Watching | BROADCAST RATINGS
'The Carmichael Show' Nabs Solid Debut
NBC's The Carmichael Show got off to a solid start Wednesday. The rating for its 9 p.m. installment was a tenth lower than the premiere of Mr. Robinson, which was the second-highest summer comedy debut since 2009. America's Got Talent and Last Comic Standing were flat. NBC tied CBS for the top spot. CBS' Big Brother finished down a tenth from last week. Extant rose 14%. Fox finished in third. MasterChef was flat and Home Free dipped a tenth. ABC came in fourth. Celebrity Wife Swap slipped a tenth. The CW's America's Next Top Model and A Wicked Offer each rose a tenth.
For more, click HERE
CABLE RATINGS
'Haves and Have Nots' Have Top Tuesday Rating Again
OWN's The Haves and the Have Nots improved by a tenth to lead all original cable programs Tuesday with a 1.0 rating among adults 18-49 and 3.2 million viewers. Spike's Ink Master came in second, reeling in a 0.8 in the demo and 1.4 million viewers. Comedy Central's Tosh.0 nabbed a 0.7 rating and 1.1 million viewers. The series premiere of TNT drama Public Morals drew a 0.3 in the demo and 2.1 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, August 26
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.0 | 6.4 | | NBC | AMERICA'S GOT TALENT | 1.6 | 8.3 | | FOX | MASTERCHEF | 1.4 | 4.5 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.9
0.8
| 3.8
3.2
| | UNIVISION | AMORES CON TRAMPA | 0.7 | 2.0 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.3 | | CW | AMERICA'S NEXT TOP MODEL | 0.5 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE CARMICHAEL SHOW (9)
THE CARMICHAEL SHOW (9:30) | 1.1
0.9 | 4.8
4.1 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) |
1.0
0.9 |
3.7
2.9 | | CBS | EXTANT | 0.8 | 4.9 | | FOX | HOME FREE | 0.8 | 3.2 | | UNIVISION | LO IMPERDONABLE | 0.7 | 1.9 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.6 | 1.5 | | CW | A WICKED OFFER | 0.3 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | LAST COMIC STANDING | 1.1 | 4.3 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.0 | 2.2 | | CBS | CRIMINAL MINDS (R) | 0.9 | 5.8 | | ABC | CELEBRITY WIFE SWAP | 0.8 | 2.7 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.6 | 1.7 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Sharks Replace Astronaut Wives
ABC will begin airing episodes of Beyond the Tank at 8 pm., the time period vacated as Astronaut Wives Club splashed down. Beyond the Tank is a spinoff of the network's successful regular season Friday night series Shark Tank, taking a look at the businesses in which the sharks decided to invest. Among the investors appearing will be Mark Cuban, Kevin O'Leary and Barbara Corcoran. The upshot: Three episodes of Beyond the Tank aired in May and averaged a 1.5 18-49 demo rating and 6.1 million viewers and it has been renewed for a full season. While summer viewership is much lower, Beyond the Tank should still draw a solid 18-49 demo rating.
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| • 'SmackDown' Solid After Move to Thursdays
Syfy moved WWE SmackDown from 8-10 p.m. on Friday nights to the same time on Thursday nights in early January and didn't lose many viewers. SmackDown has been averaging a 0.7 18-49 demo rating and 2.4 million viewers on Thursdays, virtually the same as the 0.7 and 2.6 million viewers it was averaging on Fridays. It is one of the most-watched Thursday night cable programs among total viewers, much as it had been on Fridays. The upshot: With NFL Thursday Night Football returning to CBS in September, it will be interesting to see if Syfy moves SmackDown back to Fridays so it doesn't have to compete for male viewers — at least during the fall.
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| • Alaska Ratings Power
History premieres a new reality series titled Power & Ice (10 p.m.) which follows workers at Alaskan power companies as they brave sub-zero temperatures, devastating storms and threats of avalanches to install power lines and maintain the Alaskan power grid. There's also an element of competition as Alaska Line Builders, Electric Power Constructors and City Electric battle each other to win contracts. The upshot: Power & Ice takes over the time period previously held by reality competition Alone, which averaged a 0.6 rating in the 18-49 demo and 1.9 million viewers. Like Alone, Power & Ice will get a powerful lead in from History hit Mountain Men, which is averaging a 0.6 in the demo and 2.6 million viewers.
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