| Today's Top Stories | | #1 | NBCU Predicts Summer Olympic Ad Sales Again Topping $1B
| | | Seth Winter, executive VP for ad sales at NBC Sports Group, has said when the final totals are in, he expects that sales will exceed the $1.3 billion taken in for the 2012 London summer games. Strong selling categories have been auto, movies, QSRs, insurance and consumer packaged goods. Winter says support has been strong from Olympic rightsholders like BMW, United, P&G, Coca-Cola, Kellogg's and Nike.
Why This Matters: NBC parent Comcast is paying about $1.275 billion to televise the 2016 Games, so the network does need to reach that $1.3 billion total to be profitable. Winter says despite marketers' recent habit of waiting closer to events to make spending commitments, ad dollars so far are on pace with the 2012 games.
Two Takes: Ad Age | B&C
|
| | #2 | ABC Last Broadcast Network to Complete Upfront
| | | The network would not give price increase percentages paid by marketers, but Tom Skaggs, chief operating officer of ABC parent Walt Disney Co., said the network got "industry-leading pricing gains." Media reports quoted "sources" as saying the network got primetime ad price hikes of between 5% and 6% over last year's upfront.
Why This Matters: According to an Ad Age report, this is the latest that ABC has ever concluded its upfront negotiations. ABC based its primetime ad sales negotiations around its highly-rated Thursday night schedule that includes Grey's Anatomy, Scandal and How to Get Away with Murder, and which draws large numbers of female viewers.
Two Takes: Ad Age | Adweek
|
| | #3 | Agency TDA_Boulder Expresses Its 'Point of View' With Anti-Trump Ad
| | | The agency is known for regularly tackling pop culture moments for its clients but this is the first time the agency itself has waded into politics, according to a MediaPost report. TDA created a 30-second spot which shows three Hispanic individuals describing how a Trump nomination will benefit Democrats. The agency says its goal is to "call out a bully and a bigot" with the spot.
Why This Matters: Taking such a blatant political position could be risky for business, but TDA_Boulder's executive creative director, Jonathan Schoenberg, says, "If one of our clients is a big advocate for Mr. Trump that is disappointing, but we must respect their position, and hopefully, they could appreciate our point of view as well."
A Take: MediaPost
|
| #4 FCB Garfinkel Wins Lincoln Financial Creative Account (Adweek)
#5 Grilling Brands Targeting Millennials (Ad Age)
#6 Heineken Campaign Tries to Win Public Support for 'Subway Symphony' (Adweek)
#7 What Marketers Should Know About Yahoo's Malvertising Attack (Ad Age)
#8 Wendy's Gives Instagram Promotions a More Professional Look (Digiday)
#9 Millennials Most Emotionally Engaged With Apple, Nike, Chipotle (MediaPost)
#10 Elizabeth Arden Says Posting on Pinterest Draws Low Engagement (Digiday)
|
|  | • 41
Percentage of Internet users worldwide who watch dramas when they binge-view, according to research by Arris. Dramas are right behind movies which were mentioned by 43%. In the past year, movie binge-viewing has declined from 51%, while drama viewing has increased from 37%.
– Reported by eMarketer
|
| | MBPT Spotlight | Consumer's Call Digital Billboards Cool—and Recall Ad Messages
By John Consoli
Digital billboards represent a growing advertising opportunity for marketers to reach an audience of consumers who think the medium is "cool" and who exhibit a heavy recall of the messages they see.
The Outdoor Advertising Association of America recently commissioned a Nielsen on Location survey to help advertisers and media sellers better understand digital billboards. The resulting report says there are now over 6,100 digital billboards available for marketers in 166 DMAs across the U.S.
How many people recalled the message delivered by digital board? And what were some of the top-performing ads, according to the study?
For more, click HERE
|
| | Fates & Fortunes | • ROBERT FRADETTE was promoted to senior VP, media director, at Ron Foth Advertising, Columbus, Ohio. Fredette has been with the agency over 20 years and was most recently VP, associate media director.
• DEANIE ELSNER was named president of U.S. snacks at Kellogg Co. He was previously executive VP and chief marketing officer at Kraft Foods Group, before departing in February.
• Viacom has hired three executives for its data strategy team. BRYSON GORDON was named senior VP of data strategy and Viacom Vantage; GABE BEVILACQUA was hired as VP of product management for Viacom Vantage; and KODI FOSTER was named VP of data strategy. Gordon spent more than a decade at Microsoft in assorted consumer marketing and product management roles, including overseeing Microsoft Surface. Bevilacqua was most recently chief operating officer at Rallyverse, a content marketing platform he cofounded. Prior to that he spent six years at Microsoft in the digital ad area. Foster was previously head of brand initiatives at Outbrain.
• MIKE ROSEN was named VP of sales at Foursquare, while PETER KRASNIQI joins the company as VP of global sales strategy and operations. Rosen will oversee all sales efforts, while Krasniqi will oversee Pinpoint, Foursquare's ad targeting platform, as well as revenue partnerships. Rosen was most recently chief revenue officer at First Look Media. Krasniqi was previously VP and head of performance at Tapad, a content delivery company.
|
| | What They're Watching | BROADCAST RATINGS
'CMA Music Festival' Drops From Last Year, ABC Takes Second
ABC's special CMA Music Festival: Country's Night to Rock dropped 37% from last year's telecast. ABC took second Tuesday. NBC led the pack, as America's Got Talent and Hollywood Game Night matched last week's ratings. CBS placed third. Zoo fell 17%. Fox finished in fourth. Are You Smarter Than a 5th Grader was even. The CW aired repeats.
For more, click HERE
CABLE RATINGS
Three in a Row for 'Love & Hip Hop'
Make that three straight weeks on top for Love & Hip Hop: Atlanta, as the VH1 program led all original cable programs Wednesday once again, charting a 1.5 rating among adults 18-49 — even with last week — and 2.8 million viewers. USA's WWE Raw placed second, as the 9 and 10 p.m. hours each snagged a 1.3 in the demo, while the 8 p.m. hour drew a 1.2. All three hours averaged 3.7 million viewers. The first season finale of Bravo's Odd Mom Out reeled in a 0.3 in the demo and 672,000 viewers, while The Making of the Mob's season 1 finale on AMC nabbed a 0.2 and 968,000 viewers.
For more, click HERE
|
| Overnight Ratings: Tuesday, August 4
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.0 | 9.4 | | ABC | CMA MUSIC FESTIVAL | 1.0 | 5.0 | | CBS | NCIS (R) | 0.9 | 7.1 | | UNIVISION | AMORES CON TRAMPA | 0.7 | 2.0 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER? | 0.6 | 2.2 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.4 | | CW | THE FLASH (R) | 0.4 | 1.2 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.3 | 10.5 | | ABC | CMA MUSIC FESTIVAL | 1.3 | 5.4 | | CBS | ZOO | 1.0 | 5.9 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.7 | 1.7 | | UNIVISION | LO IMPERDONABLE | 0.6 | 1.9 | | FOX | THE LAST MAN ON EARTH (R) (9)
THE LAST MAN ON EARTH (R) (9:30) | 0.3
0.3 | 1.2
1.3 | | CW | iZOMBIE (R) | 0.2 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | CMA MUSIC FESTIVAL | 1.3 | 5.1 | | NBC | HOLLYWOOD GAME NIGHT | 1.2 | 4.4 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.3 | | CBS | NCIS: NEW ORLEANS (R) | 0.6 | 5.1 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.6 | 1.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Melissa & Joey Say Good-Bye
The series finale of the ABC Family sitcom starring Melissa Joan Hart and Joey Lawrence airs at 8 p.m. after four seasons. It leads into the fourth season finale of sitcom Baby Daddy (8:30 p.m.), starring Jean-Luc Bilodeau. Reba McEntire makes a guest appearance. Melissa & Joey has averaged a 0.4 18-49 demo rating in its final season, with just 770,000 viewers, following a season 4 premiere that drew a 0.6 in the demo and 1.2 million viewers. It's also down from season 3 when it averaged a 0.5 and 990,000 viewers. Baby Daddy is not doing any better. It is returning for season 5 after averaging a 0.4 and 760,000 viewers this season. The upshot: The two sparsely watched sitcoms will lead into a new ABC Family reality series Job or No Job (9 p.m.), which follows young adults going out on interviews for their dream job.
|
| • 'Mr. Robinson' Gets a Talented Lead-In
NBC will premiere its new sitcom Mr. Robinson with back-to-back episodes (9 p.m.) leading out of a special from the producers of the hit summer series America's Got Talent. The special, World's Got Talent (8 p.m.), features the most memorable acts from Got Talent productions from around the globe. Mr. Robinson stars Craig Robinson (The Office) as lead singer and keyboardist of a funk band, who also has a day job as a substitute high school music teacher. The upshot: NBC has had some success premiering sitcoms like Undateable during the summer and then moving them to the regular season. The network is hoping to follow the same pattern this summer. If the 10 million or so viewers of America's Got Talent tune in for World's Got Talent and stick around, Mr. Robinson will have a nice sized premiere audience.
|
| • 'A Wicked Offer' by The CW
The network will use the return of America's Next Top Model (8 p.m.) as a lead-in to a new dark, comedy series titled A Wicked Offer (9 p.m.). Tyra Banks returns as host of Top Model, now in season 22. Judges include Kelly Cutrone and J. Alexander. Supermodel Chrissy Teigen will appear during the season. A Wicked Offer features couples who are presented with a series of Faustian bargains — a chance to win cash prizes if they agree to complete a series of nasty tasks involving their unsuspecting friends and relatives. The upshot: The CW during the summer continues to try to experiment with show genres outside of drama, which they do fairly successfully during the regular season. Executive producer Jenny Daly has produced cable reality series Storage Hunters, Mystery Diners and Container Wars, among others.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| 
|
| | |
