| Today's Top Stories | | #1 | CBS Won't Show Streaming Episodes to People Using Ad Blockers
| | | The TV broadcast networks are taking different approaches in an attempt to deal with ad blocking services, but CBS is the most aggressive so far, refusing to show streaming programming to people who have installed AdBlock software on their browsers, Ad Age reports. Hulu, the streaming service owned by Walt Disney Co., NBCUniversal and Fox, is following a similar strategy. ABC, NBC and Fox are not yet trying to impede ad blocking. They are running a commercial at the start of the streaming show and then commercial free after that.
Why This Matters: Programming content costs money to put on the air and to stream. Advertising pays for programming that people can view online for free. If viewers block ads, advertisers will stop advertising and free programming could become a thing of the past.
A Take: Ad Age
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| | #2 | Kraft Heinz Awards Consolidated Media Account to Starcom Without a Review
| | | The recently merged company awarded its $600 million U.S. media planning and buying duties to Starcom, which had been the incumbent agency for Kraft Foods Group. Eliminated was UM, which had handled media for H.J. Heinz. Starcom reportedly had the advantage because Kraft media spending was about $560 million in 2014, compared to less than $50 million for Heinz.
Why This Matters: The account win for Starcom comes on the heels of its recent garnering of the $200 million global Visa media account. Both accounts are nice feathers in the agency's cap, but it is still involved as incumbent in several other reviews.
Two Takes: MediaPost | Ad Age
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| | #3 | Can 'Out-Stream' Video Ads Help Save Mobile Advertising?
| | | Two ad-tech startups, Virool and Teads, are championing a digital ad category called "out-stream ads," which are video ads that run on text-dominant mobile pages as opposed to "in-stream ads," which run prior to or during video content, The Wall Street Journal reports. Both companies sell ads to marketers directly and share revenue with publishers, or they allow publishers to sell the ads themselves and collect for each ad that gets delivered. Ad buyers can buy via automated software.
Why This Matters: Teads CEO Bertrand Quesada believes these types of ads are "going to be as big as pre-roll advertising." Whatever the case, coming up with ways to make mobile advertising more palatable to users continues to be a priority.
A Take: WSJ
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| #4 Condé Nast Off Rate Card, Buyers Say (Digiday)
#5 McDonald's Not Meeting Consumer Expectations, Survey Finds (Crain's Chicago Business)
#6 Accenture Acquires Brazilian Digital Agency (MediaPost)
#7 TCM Campaign Includes Theater Ads for First Time (B&C)
#8 Kim Kardashian Posts Drug Side Effects After FDA Warning (Bloomberg News)
#9 Radio Ad Revenues Down 1% in First Half (MediaPost)
#10 Advertiser Alert: College Football Playoff Game to Begin 8 p.m. on New Year's Eve (NYT)
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|  | • 24
Percentage of U.S. children (8-12) and teens (13-18) who use traditional TV sets as the primary device for their consumption of content, according to a poll by PricewaterhouseCoopers. The poll also found that 52% of children and teens watch "much more" or "somewhat more" TV during the summer months.
– Reported by eMarketer
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| | MBPT Spotlight | Cubs More Lovable as Winners, Become Hot Chicago TV Ticket—Ratings rise and ad rates are climbing as playoffs beckon
By Jon Lafayette
The Chicago Cubs, baseball's loveable losers, have bounced back in the ratings as they've climbed in the standings and positioned themselves for a playoff berth.
Led by a group of hard-hitting rookies, the performance has electrified the Windy City and made Cubs games a hot commodity with viewers — and more important, advertisers.
The team, which hasn't won a World Series in more than 100 years, was sold by the Tribune Co. in 2009 to the Ricketts family, which hired former Boston Red Sox executive Theo Epstein in 2011. Epstein shed high-priced players, and as the Cubs lost, he used high draft choices to stock its farm system with young talent. The message for fans, as the team lost 197 games over two seasons, was be patient; the Cubs would be contenders in 2016 or 2017.
Also needing patience were the media companies that held Cubs' TV rights.
Are there still commercial units available on Cubs telecasts? And what's the outlook for Cubs TV rights now that the team appears to be breaking out?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • PRESIDENT OBAMA will appear in a special edition of the NBC reality series Running Wild with Bear Grylls that will air later this year. The show will be taped while the President is visiting Alaska to observe the effects of climate change on the area. President Obama will then meet up with Grylls to tape a show in which he will be given a crash course in survival techniques in the Alaskan wilderness.
• PAUL KEISTER is leaving his position as executive creative director at Deutsch become chief creative officer at auto tech company Carvana, according to a report by AgencySpy. Keister was previously cofounder and chief creative officer at Goodness Mfg. and prior to that was VP and creative director at Crispin Porter + Bogusky.
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| | What They're Watching | BROADCAST RATINGS
Preseason Football Lifts NBC
With its coverage of the NFL preseason matchup between the Arizona Cardinals and Oakland Raiders, NBC topped all broadcasters Sunday. CBS finished in second, as Big Brother rose 5% from last week. ABC followed. Bachelor in Paradise and the finale of Save My Life: Boston Trauma were both flat. Fox aired repeats.
For more, click HERE
CABLE RATINGS
'Teen Mom' Back on Top Thursday
With no football, MTV's Teen Mom II returned to the top spot Thursday, leading all original cable programs with a 1.0 rating among adults 18-49 — even with last week — and 1.7 million viewers. ESPN's coverage of the Little League World Series drew a 0.8 in the demo and 2.4 million viewers. Rounding out the top 3 was Syfy's WWE SmackDown, which nabbed a 0.6 rating and 2.2 million viewers.
For more, click HERE
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| Overnight Ratings: Sunday, August 30
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | NFL PRESEASON (7)
BOB'S BURGERS (R) (7:30) | 1.9
0.9
| 5.2
2.2
| | NBC | THE CARMICHAEL SHOW (7)
THE CARMICHAEL SHOW (7:30) | 1.1
1.3 | 3.8
4.0 | | CBS | 60 MINUTES | 1.1 | 8.4 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 0.9 | 4.8 | | UNIVISION | AQUÍ Y AHORA | 0.5 | 1.5 | | TELEMUNDO | THE FORBIDDEN KINGDOM | 0.4 | 0.8 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 2.1 | 7.1 | | CBS | BIG BROTHER | 2.1 | 6.7 | | ABC | BACHELOR IN PARADISE | 1.4 | 4.4 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 0.9
0.7
| 2.2
1.7
| | UNIVISION | COLOSIO EL ASESINATO | 0.5 | 1.2 | | TELEMUNDO | THE FORBIDDEN KINGDOM | 0.5 | 1.1 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 2.2 | 6.9 | | ABC | BACHELOR IN PARADISE | 1.3 | 4.3 | | FOX | FAMILY GUY (R) (9)
THE LAST MAN ON EARTH (R) (9:30) | 0.9
0.6
| 1.9
1.6
| | CBS | MADAM SECRETARY (R) | 0.5 | 3.5 | | UNIVISION | COLOSIO EL ASESINATO | 0.5 | 1.3 | | TELEMUNDO | PERCY JACKSON & THE OLYMPIANS | 0.5 | 1.0 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NFL FOOTBALL | 1.7 | 5.3 | | ABC | SAVE MY LIFE: BOSTON TRAUMA | 0.7 | 3.1 | | CBS | CSI: CYBER (R) | 0.5 | 3.7 | | UNIVISION | SAL Y PIMIENTA | 0.5 | 1.3 | | TELEMUNDO | PERCY JACKSON & THE OLYMPIANS | 0.5 | 1.1 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Fashion Police' Back on the Beat
The E! series Fashion Police — made famous by the iconic and indelible Joan Rivers but ratings challenged since her passing — returns for its sixth season (9 p.m.). The show had some internal bickering and Kelly Osbourne and Kathy Griffin departed. Last season was halted after seven episodes when Griffin quit. This season Joan's daughter Melissa joins the show as host along with Brad Goreski and Guiliana Rancic. Guest hosts will visit every week, starting with Margaret Cho and actress Ne Ne Leakes this week. The upshot: Fashion Police was drawing a 0.4 18-49 demo rating and over 1 million viewers per episode at the time of Joan Rivers' death, but last season without her ratings slumped badly. Only six episodes are planned for this season, although more can be added if its numbers bounce back.
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| • MTV's Modest Monday
Scripted comedies Awkward (9 p.m.) and Faking It (9:30 p.m.) return for the fifth season and second half of the second season, respectively, and lead into new series. Todrick (10 p.m.) is a docu-series hosted by YouTube star Todrick Hall, whose troupe of creative collaborators on the show will present weekly videos that they wrote, choreographed and produced. Girl Code Live (10:30 p.m. ) is a 10-episode talk show and spinoff of MTV's Girl Code, currently in its fourth season. It is hosted by Girl Code stars Nessa, Carly and Awkwafina. Awkward averaged a 0.6 18-49 demo rating and 1.1 million viewers in season 4 and Faking It averaged a 0.4 and just under 1 million viewers for the earlier portion of season 2. The upshot: This Monday night lineup is not a huge ratings draw but it does pull in a solid audience of females and both Awkward and Faking It get a lot of activity on social media.
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| • Cuban Series Season Finale
Discovery Channel's unscripted freshman series Cuban Chrome (10 p.m.) concludes a short first season. The series focuses on A Lo Cubano Car Club, a group of auto enthusiasts who have restored and maintained American models on the island over the decades. It has averaged a 0.5 18-49 demo rating and 1.4 million viewers after premiering with a 0.5 and 1.6 million, so it is drawing a fairly stable audience of followers each week. The upshot: It reportedly took Discovery 18 months to get clearance from the U.S. government to film the show in Cuba and was the first series filmed there since the U.S. embargo began in 1962. No word yet on whether the series will be renewed, but Cuban Chrome has done well enough for a second season.
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