| Today's Top Stories | | #1 | Subway Selects BBDO as New Creative Agency
| | | The sandwich chain has hired the Omnicom Group agency to come up with its new marketing strategy aimed at reversing declining sales. The agency says the decision to change its creative agency had nothing to do with the scandal surrounding its long-time spokesman Jared Fogle but was part of a "brand revitalization process." BBDO, which won the review pitch over several agencies, replaces MMB, which was Subway's creative agency for nearly 10 years. Other finalists included The Martin Agency and McCann Erickson.
Why This Matters: The Subway win gives BBDO a national QSR account for the first time in several years, according to an Ad Age report. The agency worked on Arby's before that chain moved to Crispin Porter + Bogusky in 2012 and then to Fallon. BBDO also worked on the Pizza Hut account for 20 years before losing it in 2009.
Three Takes: WSJ | Ad Age | Adweek
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| | #2 | Buyers Say Snapchat Charging for Ads Viewed Less Than a Second
| | | The social media platform is charging advertisers for "zero-second video views," according to a Digiday report, citing "industry insiders" who say the pricing system has brands worried that they are paying for unseen ads. Brands are reportedly paying every time an ad loads, even if a user didn't spend a full second with the video.
Why This Matters: Snapchat has been selling video ads for less than a year and many of its ad offerings are still in the early stages of development. However, brands including Universal Pictures, Coca-Cola and Victoria's Secret have been lining up to advertise to the platform's millennial audience.
A Take: Digiday
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| | #3 | Apple's Mobile-Ad Blocking Could Hurt Publishers
| | | Online publishers and mobile ad companies are bracing for Apple's enabling of ad-blocking on its mobile devices, which they fear could pose a financial risk to their businesses, The Wall Street Journal reports. While Apple's Safari desktop browser has supported ad-blocking software for years, the company is planning to allow a mobile version of Safari in iOS9, the next version of its operating system that is expected to be released next month. That version is expected to have ad-blocking capability.
Why This Matters: According to comScore, iOS accounted for 43% of all time spent by U.S. users on mobile websites in July. While Google's Chrome browser does not allow ad-blockers on mobile phones, Apple could potentially wreak havoc on advertisers and publishers' ability to bring in ad revenue.
A Take: WSJ
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| #4 What Instagram's New Formats May Mean to Marketers (Ad Age)
#5 MSN Latest Malvertising Victim (MediaPost)
#6 Expect Bundle of Media Agency Reviews Again Next Year (Ad Age)
#7 Google to Freeze Flash Ads (MediaPost)
#8 Referral Traffic to Publishers From LinkedIn Declined 44% (Digiday)
#9 Mondalez Plans Marketing Department Changes (Ad Age)
#10 Wrangler Launches Campaign Featuring Favre, Brees, Earnhardt Jr. (MediaPost)
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|  | • 44
Percentage of female Internet users in the U.S. who are also users of Pinterest, according to data from Pew Research Center. Only 16% of male U.S. Internet users also use Pinterest.
– Reported by eMarketer
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| | MBPT Spotlight | It's Been All About Millennials, But Marketers Are Starting to Show Interest in Gen Zs
By Robin Hafitz, CEO, Open Mind Strategy
Tired of millennials? This 18-34-year-old generation, first to come of age in the 21st millennium, has rattled markets with their legendary tech-obsession, shift from traditional brands and media sources, sense of entitlement and sheer size – roughly a quarter of the population.
Googling millennials (or Gen/Generation Y) yields almost 200 million hits, proving that a group that famously got trophies for showing up still gets more than its fair share of attention.
At Open Mind Strategy, we've researched millennials for companies like Scripps, iHeart Media, Viacom, NBCUniversal and others, surveying thousands and speaking in person with hundreds, digging deep into their heads, hearts, homes, habits and hashtags. But, lately, we're getting more requests for insights into a different group.
Welcome to the conversation, Gen Z.
I admit, Generation Z is a terrible name – leaving us out of letters for all future humans. Other options, including "Plurals" (it's the most diverse generation yet – but the next may be more so), "Generation Net" (digital natives — but the same issue applies), and "The Homeland Generation" (the first generation after the world-changing events of 9/11), aren't much more satisfying. So let's stick with GenZ until something else sticks.
How have Gen Z's been shaped by entertainment technology? And do they ever get tired of life online?
For more, click HERE
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| | Fates & Fortunes | • JULIE FLEISCHER is leaving her post as senior director for data, content and media at Kraft Heinz. Her departure comes in the aftermath of the merger between Kraft Foods Group and H.J. Heinz Co., which has resulted in a lot of cost-cutting and streamlining of the workforce at the newly combined company.
• DAVID DUNCAN was named chief strategy officer at BBDO Minneapolis. He was most recently with Smith Communications in New York, which he cofounded. Before that he was a managing partner at Grey Worldwide, and also served as global planning director for Leo Burnett New York, as well as holding posts previously at Publicis and McCann.
• KYLA JACOBS was promoted to the newly created position of global business development director at TBWA Worldwide. She will also continue as director of business development for TBWA\Chiat\Day in New York. Prior to joining TBWA, Jacobs was director of business development in Europe for Crispin Porter + Bogusky in London.
• MANDY GRAHAM was named director of strategic planning at the Los Angeles office of M&C Saatchi Worldwide, while MARIA SMITH was promoted to creative director. Graham was most recently doing freelance work and prior to that was planning director at 180 Amsterdam. Before that she was VP, planning director at Leo Burnett Chicago. Smith was promoted from associate creative director.
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| | What They're Watching | BROADCAST RATINGS
'Big Brother' Dominates Thursday
Big Brother matched last week and Under the Dome rose 13%, as CBS topped broadcasters. NBC followed, with Food Fighters flat and Dateline Mystery falling a tenth. ABC's Mistresses was even and Rookie Blue fell a tenth. ABC finished in third. Fox placed fourth. Boom! rose a tenth. The CW's Beauty and the Beast jumped 50%.
For more, click HERE
CABLE RATINGS
'House Hunters' Hops to Top Wednesday
HGTV's House Hunters was the top original cable program Wednesday, drawing a 0.7 rating among adults 18-49 and 2.5 million viewers. Suits' fifth season summer finale on USA reeled in a 0.6 in the demo and 2.3 million viewers. ESPN's broadcast of the Little League World Series (2.3 million viewers) also nabbed a 0.6 rating, as did HGTV's Property Brothers: Buying & Selling (2.2 million viewers).
For more, click HERE
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| Overnight Ratings: Thursday, August 27
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | THE BIG BANG THEORY (R) (8)
MOM (R) (8:30) |
1.5
1.2 |
7.3
5.8 | | NBC | FOOD FIGHTERS | 0.9 | 3.8 | | ABC | BEYOND THE TANK (R) | 0.8 | 3.5 | | UNIVISION | AMORES CON TRAMPA | 0.8 | 2.1 | | FOX | BOOM! | 0.7 | 2.1 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.3 | | CW | BEAUTY AND THE BEAST | 0.3 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 2.0 | 6.3 | | NBC | DATELINE MYSTERY | 1.0 | 5.0 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.3 | | ABC | MISTRESSES | 0.8 | 3.2 | | TELEMUNDO | BAJO EL MISMO CIELO | 0.8 | 1.5 | | FOX | BONES (R) | 0.5 | 2.4 | | CW | ARROW (R) | 0.3 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | DATELINE MYSTERY | 1.2 | 6.0 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.2 | 2.0 | | CBS | UNDER THE DOME | 0.9 | 4.5 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.7 | 1.9 | | ABC | ROOKIE BLUE | 0.5 | 3.4 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • NFL in Primetime on CBS
The network will broadcast NFL games on Friday and Saturday night, both beginning at 8. The Detroit Lions visit the Jacksonville Jaguars Friday. The Saturday game is the Seattle Seahawks at the San Diego Chargers. Previous primetime preseason NFL games on the broadcast networks so far this summer have drawn more than 10 million and 18-49 ratings in excess of a 3.5. Expect these two matchups to draw similar audiences. The upshot: Friday and Saturday night TV viewership on the broadcast networks, especially during the summer, is paltry. So you understand why CBS would be eager to replace regular programming with NFL preseason games. They're also a plus for advertisers.
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| • Skies Stop Falling on TNT
Drama Falling Skies concludes its fifth and final season Sunday night at 10. The series, which has focused on a college professor who becomes the leader of the resistance against an invasion by an alien race, has averaged a 0.5 18-49 demo rating this season, with 2 million viewers. That's down from a 0.7 and 2.7 million viewers in season 4 and a 1.2 demo rating and 3.5 million viewers in season 3. The upshot: Based on its numbers, the series could have probably returned for one more season, especially since ratings have stabilized between this season's premiere and last week's episode. But Turner entertainment brass decided to pull the plug before season 5 began.
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| • Child Abuse Special on '19 Kids' Network
TLC will air a commercial free, hour-long special titled Breaking the Silence on Sunday night at 10 aimed at educating the public about child sexual abuse. The documentary is part of a multi-platform partnership between TLC, Darkness to Light, a nonprofit organization aimed at preventing child sex abuse, and RAINN (Rape, Abuse & Incest National Network). Jill and Jessa Duggar of the TLC reality series 19 Kids and Counting attended Darkness to Light seminars following their family sexual abuse history with their brother being made public. The upshot: TLC canceled 19 Kids and Counting after nine seasons because of the child sexual abuse revelations and is taking a positive step by donating the commercial free hour. While no commercials will air during the program, there are potentially lots of ways companies can get involved in helping to educate the public.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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