Become An Expert on Hispanic Content Integration with Zubi and Ford
Learn How Zubi Advertising Places Ford/Lincoln Branding Into Azteca America's Content
Featured Panel Conversation: The Art of Content Integration Integration of products and services into programming has long been a vital part of the Hispanic TV business equation. Today, online video provides even more adventurous opportunities to expand on this long-running practice. In this panel discussion we'll explore this important revenue source by looking at how Zubi places branding for Ford and Lincoln into Azteca America's content. FULL AGENDA
Michael Roca Associate Media Director, Zubi Advertising
Dave Rodriguez Multicultural Marketing Communications Manager, Ford and Lincoln
Court Stroud Executive Vice President, Network Sales and Digital, Azteca America