| Today's Top Stories | | #1 | Levi's Launches Largest Campaign Ever Aimed at Women
| | | The apparel brand has unveiled a new women's denim collection that features a range of styles for different body types, Ad Age reports. Alicia Keys and other female music entertainers are starring in the campaign, which is the largest aimed at women since Levi's debuted its first pair of women's jeans in 1934. The campaign includes TV, digital, social, cinema and print elements.
Why This Matters: Levi's has pretty much concentrated its marketing campaigns on its men's apparel, even though globally it is the top denim retailer for women. "We just see so much opportunity within women's [apparel]," says Levi's CMO Jennifer Sey. "It's a huge growth opportunity, and I just feel like we've found our voice with women."
A Take: Ad Age
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| | #2 | Coke Billboard in Times Square Interacts With Tweeters
| | | The soda maker enlisted Clear Channel Outdoor to create a billboard that is activated through Twitter, Adweek reports. Fans who tweet with their name and the hashtag #Cokemyname will see their tweet posted on the billboard within two minutes along with some fun facts about their name. A webcam set up across the street automatically snaps a picture of the person's name on the billboard and Coke's social media team tweets back the photo to the person within an hour.
Why This Matters: Sean McCaffrey, senior VP of national client strategy and partnerships at Clear Channel Outdoor, says the setup is an "interesting convergence of the mobile, digital and physical worlds." Since the billboard activation has been live for the past two weeks, it has served up about 200 custom messages per day.
A Take: Adweek
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| | #3 | MDC Partners Starting Health Care Agency
| | | Instead of acquiring an existing agency in that area, the holding company has decided to build its own from the ground up, Ad Age reports. The new agency will be called Antidote 360 and is the brainchild of three MDC execs — Doner's Jennifer Deutsch, Yamamoto's Kathy McCuskey and Kwittken's Aaron Kwittken. Each will retain their current agency duties while overseeing the new agency.
Why This Matters: There is lots of potential revenue opportunity in the health care area with all sorts of brands looking for ways to market themselves. "The fuel for this was the Affordable Care Act," Deutsch says. "It is providing tremendous opportunities for organizations who haven't played in the health and wellness space to get into the space."
A Take: Ad Age
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#4 Horizon Media Partners With Beach Volleyball Organization (MediaPost)
#5 Diageo Fights Smirnoff TV Ad Ban in the U.K. (Ad Age)
#6 Ad Optimism Index Remains Close to Historic High (MediaPost)
#7 Agencies Advised to Act Less Like a Vendor, More Like a Partner (Ad Age)
#8 Jim Perdue Takes Pokes at Competitors in TV Campaign (Adweek)
#9 ESPYs on ABC Gets Some New Sponsors (MediaPost)
#10 No Advertisers on Snapchat's World Cup Video (WSJ)
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Percentage of all U.S. TV viewing now done via digital streaming, according to a study by GfK MRI. The study also found that 41% of TV viewers can be described as "Digital Enthusiasts" who have a traditional pay-TV subscription plus three streaming TV services.
– Reported by Broadcasting & Cable
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| | MBPT Spotlight | Nielsen Report Offers Roadmap to Asian-American Buying Power
By John Consoli
Everywhere you turn there are articles about the impact of the Hispanic consumer on marketers, but much less focus has been placed on Asian-Americans.
Nielsen recently released a new report that offers up Asian-American demographic data and also talks about the importance for marketers to target this group.
"As China and India have replaced Mexico over the last two years as the largest sources of recent U.S. immigrants, and immigration from other Asian countries has increased as well, the importance of understanding the Asian-American consumer has never been more critical to marketers across all industries," the report says. "Their status as early adopters with outsized influence on the American mainstream should challenge companies to attune themselves to Asian-American consumers, even if they have not done so in the past."
In which categories should marketers really step up their efforts to reach Asian Americans? And what are Asian Americans' favorite TV shows?
For more, click HERE
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| | Fates & Fortunes | • ERIC ZUNCIC was named to the newly created position of chief strategy officer for North America at Crispin Porter + Bogusky. He was most recently head of strategy at Mekanism. He will report to CP+B global CEO Lori Senecal and will work in tandem with Jason DeTurris, chief strategy, international for CP+B.
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| | What They're Watching | BROADCAST RATINGS
NBC Wins Big Tuesday as 'Hollywood Game Night' Debuts Up
The third season of Hollywood Game Night premiered 67% up from last summer's premiere. America's Got Talent dipped 12%, as NBC led broadcasters. CBS followed in a distant second. Zoo fell 8% from its premiere. ABC came in third. Extreme Weight Loss was down 14% from last week and a series low. Fox trailed, as Are You Smarter Than a 5th Grader dipped 14%. The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Love & Hip Hop' Tops Monday
VH1's Love & Hip Hop: Atlanta led all original cable program Monday with a 1.6 rating among adults 18-49 and 2.9 million viewers. Discovery's Shark Week special Return of the Great White drew a 1.4 in the demo and 3.1 million viewers, followed by Alien Sharks: Close with a 1.3 rating and 2.9 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, July 7
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.0 | 9.9 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.2 | | CBS | NCIS (R) | 0.8 | 7.5 | | ABC | FRESH OFF THE BOAT (R) (8)
BLACK-ISH (R) (8:30) |
0.6
0.6 |
2.9
2.6 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER | 0.6 | 2.5 | | CW | THE FLASH (R) | 0.4 | 1.4 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.2 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.4 | 10.8 | | CBS | ZOO | 1.1 | 7.5 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.2 | | ABC | EXTREME WEIGHT LOSS | 0.5 | 1.9 | | FOX | BULLSEYE (R) | 0.5 | 1.7 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.2 | | CW | iZOMBIE (R) | 0.4 | 0.9 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | HOLLYWOOD GAME NIGHT | 1.5 | 5.4 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.9 | 1.9 | | CBS | NCIS: NEW ORLEANS (R) | 0.8 | 6.0 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.5 | | ABC | EXTREME WEIGHT LOSS | 0.6 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • IFC Miniseries Parodies Cinema Noir
Known for its long-running original comedy Portlandia and recent miniseries Spoils of Babylon, IFC premieres a three-part comedic miniseries titled Spoils Before Dying (9 p.m.). The new short-run series is about a 1950s jazz pianist who becomes a private eye and tries to solve a murder. The series is from Funny or Die, the same company which presented Spoils of Babylon. Dying stars Kristen Wiig and Haley Joel Osment, who also starred in Babylon, along with Will Ferrell, Michael Kenneth Williams and Val Kilmer. The upshot: Spoils of Babylon was one of the most-watched premieres ever on IFC, drawing 911,000 viewers and 477,000 adults 18-49. Expect Spoils Before Dying to draw a similar-sized audience.
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| • New Episodes of 'Catfish'
MTV reality series Catfish: The TV Show is back with some fresh episodes for summer (10 p.m.) as it resumes its fourth season, which began in February and went on hiatus in mid-May. The series details experiences of people who form online relationships with total strangers, most of whom are not who they claim to be. At the end of each show the people are brought together. The upshot: This series took off in season 1, averaging 1.3 18-49 demo rating and 2.2 million viewership, but that audience has declined since. In seasons 2 and 3 the show averaged a 1.0 in the demo and 1.8 million viewers and this season has drawn a 0.8 demo rating and 1.1 million viewers per episode. The novelty seems to be wearing off; however, it still draws a solid number of 18-34 viewers.
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| • 'Key & Peele' Begins Season 5
The Comedy Central sketch comedy series featuring Keegan Michael-Key and Jordan Peele returns for season 5 with the first of 11 new episodes (10 p.m.). The series has become best known for its impressions of President Obama. Among the guests stars in upcoming episodes are Tatyana Ali, Bo Burnham, Kate Burton, Jessica St. Clair, Rob Corddry, Mekhi Phifer and Rebecca Romijn. The upshot: Key & Peele premiered its fourth season with a 1.0 in the 18-49 demo and 1.6 million viewers. For the fourth season it averaged a 0.7 in the demo and 1.2 million viewers. Among its viewers: President Obama, who says he watches the series. And its streaming episodes get a sizable following on Comedy Central's YouTube channel.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4708 | Send Email
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