| Today's Top Stories | | #1 | Subway Facing PR Crisis After Jared Fogle's Home Raided by FBI
| | | The high profile TV spokesman, who's starred in ad campaigns for the chain dating back to 2000, had his home searched by agents two months after the director of his kids' foundation was arrested on child pornography charges. Subway issued a statement saying it was "shocked" by the latest event and will be "monitoring the situation closely."
Why This Matters: Whether Fogle is guilty of any crime or not, Subway has already taken a barrage of criticism on social media. Negative publicity like this is never good for a brand.
Two Takes: Ad Age | Adweek
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| | #2 | Facebook Meeting With Agencies to Share Data
| | | The social network has been holding what it calls "Facebook IQ Live" events in major cities and inviting mid-level agency staffers to view various data about its users and their shopping habits.
Why This Matters: Michelle Klein, head of North America marketing for Facebook, says the goal of the tour is to both debunk the myth that the social network is "difficult to work with" and that it's hard to plan campaigns on the platform. Sarah Hofstetter, CEO of digital agency 360i, tells Ad Age that Facebook has made "tremendous strides in improving its agency relations."
A Take: Ad Age
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| | #3 | Nike Wins Digital World Cup
| | | The brand, which served as the official sponsor for the U.S. Women's World Cup team, received 121% more mentions via digital channels than official World Cup sponsor Adidas, according to Amobee Brand Intelligence. Chevrolet, also an official sponsor of the U.S. women's team, received 17% as many mentions related to the World Cup as did Nike, while official FIFA sponsor Coca-Cola received 16% as many mentions as Nike.
Why This Matters: Nike got tremendous value-added by aligning itself with the winning team. It also created an active social media campaign #NoMaybes focusing on the U.S. team and helping to elevate its online visibility, according to a MediaPost report.
A Take: MediaPost
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#4 Carli Lloyd Signs Endorsement Deal With Visa (Ad Age)
#5 Emotional Kleenex Campaign Get Social Media Reaction (Digiday)
#6 Reddit Problems Raise Red Flags For Marketers (Ad Age)
#7 60 New Magazines Launched, 23 Closed in First Half of 2015 (MediaPost)
#8 Azteca America Partners With Ford on Web Boxer Series (Adweek)
#9 Honda Launches Hefty Cable, Sports TV Campaign for New Pilot (MediaPost)
#10 Chevy Needles Ford Aluminum Trucks in New Campaign Spot (Ad Age)
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Percentage of U.S. IT decision makers who are "very confident – we rarely make a mistake" – in the accuracy of the automated information they collect from the customers via digital sites, according to a poll by Acuant. Another 57% said they were "somewhat confident – but occasional errors happen."
– Reported by eMarketer
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| | MBPT Spotlight | Broadcast Networks Announcing Fall Start Dates Earlier Could Help Audiences Better Map Out Their Viewing
By John Consoli
In an attempt to be top of mind to audiences in this increasingly cluttered and fragmented TV viewing world, the five English-language broadcast networks all announced the dates and times for their fall primetime programming before July 1 — three of them several weeks earlier than last year.
ABC announced its fall show premiere dates on June 10 this year, more than a month earlier than last year's July 15 date. Fox released its fall premiere dates on June 25 this year, more than 2 weeks earlier than the July 10 date last summer. While CBS announced its fall premiere dates on June 9 this year, two weeks earlier than last year.
Moving up those announcements by several weeks may seem insignificant on the surface, but the networks are looking for any edge they can get both against one another and also against cable and the online TV services.
How will earlier talk about the start of the fall season affect viewers? And how does letting views sample shows online before their TV premiere impact ratings?
For more, click HERE
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| | Fates & Fortunes | • Digital marketing agency iCrossing has named a number of new appointments under CEO Nick Brien. They include: ANNE BOLOGNA as chief strategy officer; MIKE RUSSELL as chief growth officer; MELISSA BRECHER as chief marketing officer; and DIRK HERBERT as senior VP of strategic planning. Bologna was most recently head of brand strategy at TripAdvisor. Prior to that she was managing director at MDC Partners and also served as president of the New York office of Fallon Worldwide. Russell previously held business development roles at Huge, MSLGroup and Meredith Xcelerated Marketing. Brecher was most recently chief marketing officer for Fairchild Fashion Media. Herbert was most recently head of strategy and planning at FCB West.
• MARK PESAVENTO was named senior VP of content for Fox Sports Digital. He was most recently VP of digital strategy at USA Today Sports Media Group. Prior to that, he was managing editor at Yahoo Sports. He was also sports editor of the LATimes.com.
• FX Networks has promoted five senior marketing executives. SALLY DAWS was promoted to executive VP, marketing and digital media; JOHN VARVI was promoted to executive VP, on-air promotions; TODD HEUGHENS was named senior VP, print design; JASON PHIPPS was promoted to senior VP, digital media; and LANCE REISS was named senior VP, marketing. All five will continue to report to Stephanie Gibbons, president, marketing, digital media and on-air promotions.
• JAMES CORDEN, host of The Late Late Show on CBS will serve as emcee for the 31st annual Television Critics Association Award on Saturday, Aug. 8 at the Beverly Hilton Hotel.
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| | What They're Watching | BROADCAST RATINGS
ABC, 'The Bachelorette' Top Monday
ABC led Monday night. The Bachelorette topped broadcast, gaining 5% from last week. The Whispers was even. NBC took second. American Ninja Warrior dipped 5%, while the season finale of The Island fell 9%. Fox finished in third. So You Think You Can Dance was up 11% from last week. The CW trailed, as Penn & Teller: Fool Us was even with last summer's debut. Whose Line Is It Anyway bumped up 25% from its last original and Barber Battles rose 50%. CBS aired repeats.
For more, click HERE
Cable ratings were not available at the time of publication.
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| Overnight Ratings: Monday, July 6
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE BACHELORETTE | 2.0 | 6.8 | | NBC | AMERICAN NINJA WARRIOR | 1.6 | 5.8 | | FOX | SO YOU THINK YOU CAN DANCE | 1.0 | 3.5 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.4 | | CBS | 2 BROKE GIRLS (R) (8)
MIKE & MOLLY (R) (8:30) | 0.8
0.8
| 4.6
4.6
| | CW | PENN & TELLER: FOOL US | 0.5 | 1.8 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.2 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE BACHELORETTE | 2.1 | 7.0 | | NBC | AMERICAN NINJA WARRIOR | 1.9 | 6.5 | | FOX | SO YOU THINK YOU CAN DANCE | 1.0 | 3.2 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.1 | | CBS | SCORPION (R) | 0.7 | 4.4 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.3 | | CW | WHOSE LINE IS IT ANYWAY? (9)
CEDRIC'S BARBER BATTLE (9:30) | 0.5
0.3 | 1.5
1.0 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.1 | | NBC | THE ISLAND | 1.0 | 3.4 | | UNIVISION | QUE TE PERDONE DIOS | 0.9 | 2.4 | | CBS | NCIS: LOS ANGELES (R) | 0.8 | 5.8 | | ABC | THE WHISPERS | 0.8 | 3.5 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Hollywood Game Night' Returns
This NBC celebrity game show is back for its third summer (10 p.m.). The series is hosted by Jane Lynch and each week two contestants are teamed up with celebrities as they play assorted party games in an attempt to win up to $25,000. In the premiere episode, celebrity players John Legend, Chrissy Teigen, Jesse Tyler Ferguson, Giada De Laurentis, Zachary Quinto and Jane Krakowski are participants on the show. The upshot: Hollywood Game Night aired on Thursday last summer and averaged a 1.0 18-49 demo rating and 4 million viewers. It is following NBC's most-watched summer show, America's Got Talent, this year so those numbers should go up a bit.
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| • 'Haves and the Have Nots' Drawing a Crowd
Oprah Winfrey Network's most-watched series ever returned for its third summer last week (9 p.m.) with a 0.9 18-49 demo rating and 3.3 million viewers, also making it one of the most-watched shows on Tuesday night cable. The Haves and the Have Nots is from writer, director and producer Tyler Perry and follows the dynamic between the wealthy white Cryer family and the poor black Young family. Last summer it averaged a 0.8 in the demo and 3 million viewers. The upshot: Perry has four series on OWN and most are performing well, but The Haves and the Have Nots continues to be the most popular among viewers.
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| • 'Deadliest Catch' Continues to Lure Viewers
The long-running Discovery series (9 p.m.) which follows crab fisherman who brave bad weather and rough seas off the coast of Alaska, has lost some viewers in its 11th season but still is the most-watched 18-49 demo show on Tuesday night cable. Deadliest Catch is averaging a 1.0 demo rating and 2.6 million viewers since returning in mid-April, down from the 1.2 demo rating and 3 million viewers it averaged in season 10. The upshot: Despite its slippage in viewership, Deadliest Catch is a prime place for marketers to reach men and it has already been renewed for season 12.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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