| Today's Top Stories | | #1 | Campbell Doubles Digital Ad Spending and Cuts TV
| | | The soup, meals and beverage marketer plans to dedicate 40% of its ad budget to digital, up from 20%, while reducing its TV spending to 50% of its ad budget, Ad Age reports. Campbell CEO Denise Morrison said some brands, which she did not identify, will completely eliminate broadcast TV from their marketing plans.
Why This Matters: Campbell spent about $320 million on U.S. advertising last year, so shifting 20% of its spending is a major commitment to digital. Spending 40% of its ad dollars on digital would place it at the top rung among its direct competitors. General Mills plans to spend 25% of its ad budget on digital.
A Take: Ad Age
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| | #2 | New Drugs Boost Pharmaceutical Advertising
| | | Pharmaceutical companies spent $1.19 billion on advertising in first quarter, up 9.6% compared to the same period last year, according to Kantar Media. It was just one of two of the Top 10 ad spenders to see year-to-year gains, according to a Media Life report. Jon Swallen, chief research officer at Kantar, says new drug launches were responsible for more than half of the first quarter growth. Namenda and Juvederm were among the biggest spenders.
Why This Matters: There is more ad spending promoting drugs because of the rising number of Americans with health insurance under Obamacare. And since older people are the target of many of these new drugs and they watch lots of TV, the largest percentage of those pharmaceutical ad dollars – 62% in 2014 – go to television.
A Take: Media Life
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| | #3 | Zombie Apps Plague Mobile Phones
| | | These applications often appear harmless, in the form of a game or utility, but once installed the apps run constantly, even if not opened by the user, and run more than 16,000 fraudulent ads a day without the user's knowledge, according to a report by Forensiq. Ad Age quotes Forensiq CEO David Sendroff as saying unlike on desktops, these mobile apps remain undetected by antivirus software.
Why This Matters: In addition to these fraudulent apps consuming as much as two gigabytes of data per day and severely draining cell phone batteries, Forensiq projects the infected apps could cost advertisers more than $857 million annually. The apps were found on both Android and iOS phones and companies like Coke, Microsoft and Mercedes are among the victims.
Two Takes: Ad Age | MediaPost
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| #4 JetBlue Joins Share-A-Coke Promotion
#5 AOL Embracing Skippable Video Ads (Digiday)
#6 Publicis CEO Says Participating in Reviews Isn't Cheap (MediaPost)
#7 Big Brand Ads Not Reformatted Yet for Apple Music (Adweek)
#8 GSD&M Awarded Hilton Hotels Digital, Creative Accounts (Ad Age)
#9 PTC Says VMAs Not Safe for Kids With Miley Cyrus Hosting (USA Today)
#10 Digital More Than 50% of Publicis Groupe's Second Quarter Revenue (Ad Age)
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|  | • 50
Percentage of Pandora apps downloaded among all digital radio apps by U.S. smartphone owners in February, according to a poll by Triton Digital and Edison Research. The next most downloaded digital radio app was iHeartRadio at 17%, with Spotify third at 15%.
– Reported by eMarketer
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| | MBPT Spotlight | Broadcast Soap Operas, Unlike Primetime Shows, Holding on to Viewers This Summer
By John Consoli
During the summer months when viewers abandon broadcast network primetime programming in droves, the daytime soap operas have a much better track record. While hit broadcast shows that air in repeat during the summer lose as much as 50% of their regular-season audience, two of the four soaps have actually increased their viewership so far this summer vs. the regular season and the other two are down low-to-mid single digits.
Yes, the soaps are operating off a smaller total audience base, drawing between 2.4 million and 4.8 million viewers during the regular season, but it is still worth noting that those viewers still watching the soaps are very much loyal to them.
Which daytime dramas have increased their ratings this summer? And how is other daytime programming on the broadcast networks performing?
For more, click HERE
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| | Fates & Fortunes | • SETH SOLOMONS has left his position as U.S. president of digital agency R/GA. He joined the agency in November 2013 as global chief client officer, as well as managing director in the New York office. He was just recently promoted to president. No replacement has yet been announced.
• JEFF GEISLER has joined Saatchi & Saatchi as chief marketing officer and CAROL MILLER-REPETTO was promoted to a new role in the agency as chief operating officer for the Procter & Gamble account. Geisler was most recent CMO at Roc Nation. Miller-Repetto was previously executive VP, global equity director and brand agency leader at Saatchi, overseeing some P&G brands.
• SUSANNE DANIELS has left her position as head of programming at MTV to take a newly created position at YouTube as VP of its original content. MINA LEFEVRE was promoted to executive VP and head of scripted programming and she will work in tandem with Lauren Dolgen, the current head of reality programming and executive VP of series development. Daniels had been in the head programming role at MTV since replacing David Janollari in November 2012. LeFevre joined MTV as senior VP of scripting programming in 2013. Prior to that she was VP of development and programming at ABC Family.
• JAMES STEPHENSON was named to the newly created position of senior VP, animation and games at Nickelodeon. He will also continue in his role as head of digital content creation. Stephenson joined Nickelodeon in 2008 as senior VP, creative director, digital, and was promoted to senior VP of content development, digital media. Prior to Nickelodeon, Stephenson was VP of digital creative, product development at MTV Networks.
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| | What They're Watching | BROADCAST RATINGS
'Last Comic Standing' Premieres Down, NBC Wins Wednesday
The ninth cycle of NBC's Last Comic Standing was down 12% from last summer's premiere. The episode pulled in the most viewers since the fifth-cycle finale in 2007 for the series. NBC won the top spot Wednesday. Fox and CBS tied for second. Fox's MasterChef dipped a tenth from last week. CBS' Big Brother fell 10% and Extant, debuting in a new time period, rose 17%. ABC and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Deadliest' Catches Up to 'Haves' Tuesday
Discovery's Deadliest Catch resurfaced to the top of Tuesday's original cable programs chart, luring a 0.9 rating among adults 18-49, a one-tenth improvement from last week, and 2.4 million viewers. OWN's The Haves and the Have Nots and ABC Family's Pretty Little Liars tied for second, each nabbing a 0.8 rating. Haves and Have Nots, down from a 1.0 last week, attracted 2.8 million viewers. Pretty Little Liars, even with last week, drew 1.8 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, July 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 1.8 | 5.7 | | FOX | MASTERCHEF | 1.4 | 4.4 | | NBC | AMERICA'S GOT TALENT (R) | 1.2 | 5.7 | | ABC | BLACK-ISH (R) (8)
BLACK-ISH (R) (8:30) | 0.7
0.7 | 3.2
2.9 | | UNIVISION | AMORES CON TRAMPA | 0.6 | 1.8 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 | | CW | ARROW (R) | 0.2 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | LAST COMIC STANDING | 1.6 | 6.5 | | FOX | HOME FREE | 0.9 | 2.9 | | ABC | BLACK-ISH (R) (9)
BLACK-ISH (R) (9:30) | 0.8
0.8 | 3.0
3.1 | | CBS | EXTANT | 0.7 | 4.3 | | UNIVISION | LO IMPERDONABLE | 0.7 | 1.8 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.4 | | CW | SUPERNATURAL (R) | 0.2 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | LAST COMIC STANDING | 1.4 | 5.6 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.0 | 2.0 | | ABC | MODERN FAMILY (R) (10)
MODERN FAMILY (R) (10:30) | 0.8
0.8 | 2.7
2.7 | | CBS | CRIMINAL MINDS (R) | 0.7 | 5.0 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.5 | 1.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Good-Bye 'Wayward Pines'
Fox airs the 10th and final episode of this freshman drama executive produced by M. Night Shyamalan (9 p.m.). The series, which stars Matt Dillon as a Secret Service Agent who ends up in a creepy out-of-the-way town searching for two missing federal agents, was quietly cancelled by the network, which announced it by posting on its website that the episode would be the series, not season, finale. Wayward Pines was averaging a 1.1 in the 18-49 demo and 3.8 million viewers; however, the last few episodes were lower. Last week it hit a series low of 0.9 in the demo and 3.3 million viewers. The upshot: Most sci-fi series have trouble succeeding for more than a year or two on broadcast television, so this is no shocker. That Fox also saved the series for summer rather than putting it on its lineup last fall was another indication that the network didn't have much faith in it.
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| • 'Astronaut Wives' Struggling
ABC's new drama The Astronaut Wives Club (8 p.m.) showed a tiny resurgence last week but is still doing borderline ratings overall, even for summer. The series, based on a book by Lily Koppel which tells the story of wives of some of the most famous U.S. spacemen, is averaging a 0.9 in the 18-49 demo and 4.6 million viewers. However, it premiered with a 1.1 demo rating and 5.5 million viewers in mid-June and after falling to a 0.7 in the demo with 4.1 million viewers two weeks ago, showing a slight uptick to a 0.9 with 4.4 million viewers last week. The upshot: The series was originally scheduled for fall 2013, then delayed until summer 2014 before finally airing this summer. It is clearly just being burned off by the network.
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| • 'Lip Sync Battle' Extends Through Summer
The first-year Spike TV celebrity competition (10 p.m.) continues to draw viewers and has added new episodes to run through Aug. 20, when the network will air a special two-part season finale. Those two half-hour episodes will feature Terrence Howard and Taraji P. Henson, stars of Fox's blockbuster Empire, going head to head. On Thursday night's 10 p.m. episode, Bravo's Andy Cohen goes against MSNBC's Willie Geist. Last week's episode pitting Justin Bieber vs. Deion Sanders drew a 0.7 demo rating and 1.5 million viewers. Season to date, Lip Sync Battle is averaging a 0.8 in the demo and 1.7 million viewers. The upshot: This is clearly one of cable's surprise hits of the season in the 18-49 demo, where the show is among the top 3 every Thursday. It is also a hitting high notes on social media across both Spike's platforms and on YouTube and Facebook.
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