| Today's Top Stories | | #1 | Millennials Replace Baby Boomers as Hotel Chains' Key Target
| | | As summer travel season hits its peak, the $928 billion global travel industry is looking to reach a new key segment – millennials – Ad Age reports. Hotel chains like Hilton, Starwood and Marriott Court are changing décor to make rooms trendier, adding musical entertainment, 24-hour cafes, full-service bars, free Wi-fi and check-in via smartphones. And they are reaching out to the younger segment of consumers via social media campaigns.
Why This Matters: The U.S. Census Bureau has just released a report saying millennials now total 83.1 million adults in the country, surpassing Baby Boomers, who number 75.4 million. "This is a huge generation that will have a big impact, and we'll continue to meet them wherever they are," says Mary Beth Parks, senior VP-global marketing at Hilton Worldwide.
A Take: Ad Age
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| | #2 | Google Suspends 'Zombie' Apps Following Forensiq Report
| | | In the wake of the ad fraud company detailing how developers have created apps available on Google Play that were defrauding advertisers out of nearly $1 billion a year, Google has removed them. Those apps include Celebrity Baby, Waxing Eyebrows and Vampire Doctor.
Why This Matters: The mobile apps are said to be hard to detect by anti-virus software and the industry was unaware of their existence until the Forensiq report. Describing mobile as the "next frontier for criminals," Mike Zaneis, executive VP and general counsel at the Interactive Advertising Bureau, told Ad Age the Forensiq report is "groundbreaking."
Two Takes: WSJ | Ad Age
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| | #3 | Univision Launches YouTube Multichannel Network
| | | The Spanish-language broadcasting giant has signed up dozens of high-profile content creators on YouTube, Vine and other platforms to be part of its new Univision Creator Network. It will continue to work with creators and launch new video programming, while offering ad opportunities for marketers, including integrations. Right now, the network is offering content primarily in English but aimed at reaching bilingual millennial Hispanics which Univision calls "billennials."
Why This Matters: Univision is not the only broadcast company trying to reach millennials this way. Walt Disney acquired MCN Maker Studios to produce digital content targeting millennials. From an advertiser point of view, it's another way for them to reach 18-34-year-olds who are watching less traditional television.
Two Takes: Variety | WSJ
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| #4 Apple Looking for Agencies to Help With Creative and Strategy (Ad Age)
#5 4As Launches Digital Operations Committee (MediaPost)
#6 Katy Perry, Coty Launch Perfume Line via Twitter (Ad Age)
#7 Petco Teams Up With YouTube Influencer (Digiday)
#8 Six Ways to Reassess Media Strategy Without Launching an Agency Review (Ad Age)
#9 Fast Food, Telecom, Auto Boost Spot Radio First Quarter Ad Spending by 5% (Media Life)
#10 Samsung Signs Deutsch for B2B (Adweek)
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Percentage of U.S. marketing executives who say the most useful services to help drive more successful multichannel campaigns are analytical services for developing measurement and attribution models, according to research by The Relevancy Group.
– Reported by eMarketer
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| | MBPT Spotlight | Advice for New Product Success
By John Consoli
To stay relevant to shoppers, companies need to introduce new products, according to a recent report.
Nielsen found that 63% of global consumers said they like when manufacturers introduce new products and 57% said they purchased a new product during their last shopping trip.
However, while introducing new products can lead to more profitability for companies, success can be hard to come by because of an oversaturation of new items.
In Western Europe, 12,000 new products were launched in four countries across 17 categories between 2011 and 2013, while in the U.S. there have been more than 20,000 launches since 2008.
Which attributes drive consumers to purchase new products? And which demographic groups are most likely to give new items a try?
For more, click HERE
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| | Fates & Fortunes | • ALEX WALLACE is leaving her position as senior VP of NBC News. Wallace joined NBC News as an executive producer of Weekend Today and senior producer of Today in 2005. She was named VP of NBC News in 2006 and given oversight over NBC Nightly News. In 2014, she was also given additional oversight of the NBC News Washington bureau and Sunday news magazine Meet the Press. According to media reports, NBC News president Deborah Turner will now oversee Meet the Press, and Janelle Rodriguez, a senior VP at NBC News, will oversee Nightly News.
• CHARLIE DIXON has joined Fox Sports in the newly created position of executive VP of content for Fox Sports 1 and Fox Sports 2. He joins Fox from NBC, where he was most recently senior VP of development at MSNBC and NBC News. Prior to that, Dixon worked at ESPN, where he codeveloped several shows with now Fox Sports National Networks president Jamie Horowitz. He also headed the digital media department at IMG.
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| | What They're Watching | BROADCAST RATINGS
'Wayward Pines' Finale Matches High
In its finale Thursday Fox's Wayward Pines jumped 33% to match its series high. Boom! fell 14%. Fox tied for second. CBS led all broadcasters. Big Brother fell 10%, while Under the Dome rose a tenth. NBC tied for second. Food Fighters fell a tenth and Dateline Mystery was even. ABC finished in fourth. Astronaut Wives Club fell 33% and Mistresses dropped 22%. Rookie Blue jumped 14%. The CW's Beauty and The Beast fell a tenth, tying a series low. Both broadcasts of Dates were even with last week.
For more, click HERE
CABLE RATINGS
Fewer Viewers Bite on Third 'Sharknado'
Sharknado 3: Oh Hell No! didn't grab as many viewers as its predecessor did on premiere night. The latest installment in the saga on Wednesday drew a 0.9 live plus-same-day-rating among adults 18-49, down 33% from last year. It was up from the original Sharknado, which had a 0.4 rating in the demo. In total viewers, Sharknado 3 had 2.8 million viewers, down 1 million from a year ago, but up from the 1.4 million who watched the first film. Nevertheless, Sharknado 3 was the top cable program of the day among viewers and it made Syfy the No. 1 cable net in the time period.
For more, click HERE
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| Overnight Ratings: Thursday, July 23
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | THE BIG BANG THEORY (R) (8)
MOM (R) (8:30) |
1.5
1.2 |
7.3
5.7 | | NBC | FOOD FIGHTERS | 0.8 | 3.5 | | UNIVISION | AMORES CON TRAMPA | 0.8 | 2.0 | | ABC | THE ASTRONAUT WIVES CLUB | 0.6 | 3.8 | | FOX | BOOM! | 0.6 | 2.2 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.2 | | CW | BEAUTY AND THE BEAST | 0.2 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | BIG BROTHER | 1.8 | 5.8 | | FOX | WAYWARD PINES | 1.2 | 3.9 | | NBC | DATELINE MYSTERY | 0.9 | 4.9 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.1 | | ABC | MISTRESSES | 0.7 | 2.9 | | TELEMUNDO | TIERRA DE REYES | 0.6 | 1.6 | | CW | DATES (9)
DATES (9:30) | 0.1
0.1 | 0.6
0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.2 | | NBC | DATELINE MYSTERY | 1.0 | 5.5 | | CBS | UNDER THE DOME | 1.0 | 4.6 | | ABC | ROOKIE BLUE | 0.8 | 3.8 | | UNIVISION | YO NO CREO EN LOS HOMBRES | 0.7 | 1.8 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • Fight Night on Fox
Fox will air a UFC mixed-martial arts card Saturday at 8 p.m. The main event will pit 135-pounder T.J. Dillashaw from the U.S. with a record of 12-2 against Renan Barao of Brazil who sports a 35-2 record. Most UFC programming appears on Fox Sports 1, but the last UFC Fight Night broadcast on Fox in April averaged a 1.1 in the 18-49 demo and 2.7 million viewers, almost identical to the card televised before that on Fox in January. The upshot: Fox has been airing baseball on Saturday nights but that male audience is a bit older than the guys who watch UFC. Fox should kick butt in the demo, but might have a hard time pinning CBS newsmagazine 48 Hours in viewers. Last Saturday, 48 Hours drew more than 4 million across two hour-long episodes.
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| • E!'s Got Cait
I Am Cait, a reality series following the new life Caitlyn Jenner (formerly Bruce Jenner, step father to the Kardashians) as a transgender woman, premieres on E! on Sunday night at 8. It will also air across E! channels internationally in more than 120 countries and in 22 languages. The show will lead into another new E! show titled Stewarts & Hamiltons (9 p.m.), also an eight-episode, one-hour series. The show follows Alana and Rod Stewart, along with Alana's ex-husband and now best friend George Hamilton and son Ashley. The upshot: Caitlyn Jenner has gotten so much publicity in recent weeks that there should be a lot of tune-in, at least initially, to that series. Another series about a transgender girl, I Am Jazz, premiered on TLC last week and drew a 0.4 and 1.4 million viewers to the first episode.
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| • 'Rick and Morty' Returns to Adult Swim
The popular animated series starts its second season on Adult Swim Sunday night at 11:30. The series is back after a long hiatus — season 1 aired December 2013 through April 2014. Rick is a genius scientist, an alcoholic, and a bad influence on his grandson Morty. Together they go on strange adventures. The show's created by Justin Roiland who also does the voices for the title characters, and by Dan Harmon, creator of the comedy Community. The upshot: Adult Swim gave the series an initial 10-episode order, and it performed well. In its first season, it averaged a 0.8 18-49 demo and 1.5 million viewers. Its season finale drew a 0.9 and 2.1 million viewers. Expect a tune-in north of 1.5 million for its Sunday night return.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4708 | Send Email
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