| Today's Top Stories | | #1 | 'Minions' Dance Across Los Angeles Times' Masthead
| | | The newspaper sold Universal Studios an ad that featured the characters from its upcoming movie Minions interspersed across the masthead of the Sunday edition. The ad was approved by Times' publisher Austin Beutner over the objections of some of the newspapers top editors. LA Observed reports that the placement cost $300,000 and included Minions appearing in other sections of the Sunday paper.
Why This Matters: As newspapers continue to lose ad revenue in their print products, they continue to make concessions to advertisers at the expense of editorial integrity. This is the latest example. Although the Times has previously run ads on the front page, they have never run within its masthead across the top of the front page.
Two Takes: LA Observed | Media Life
|
| | #2 | Top 200 National Advertisers Spent a Record $137.8B
| | | According to Ad Age's annual report, the spending growth rate was only 2%, the lowest since 2010. The nation's 200 largest advertisers spent less in every major medium except broadcast network and cable TV. One surprise statistic: The top 200 spent 13.3% less on Internet display advertising in 2014.
Why This Matters: The Ad Age analysis says that many major marketers have been putting their ad budgets under intense scrutiny, intent on spending smarter and that would account for the only slight overall increase in spending.
A Take: Ad Age
|
| | #3 | 4As Survey Finds Decline in Hourly Rates for Senior Level Execs
| | | The data collected from 326 agencies on 115 positions within 16 service departments was for 2014 and was compared to the last survey based on data from 2011. According to Ad Age, the findings show hourly rates decreased from $784 to $660 for director of client service; from $1,000 to $861 for chief creative officer; and from $626 to $605 for executive director of account planning. Although web job rates per hour were lower in dollars, they all showed slight increases from 2011.
Why This Matters: As demand grows, rates for digital employees are beginning to rise, while salaries for traditional agency positions are starting to inch down.
A Take: Ad Age
|
|
#4 Doritos First Mobile-Only Campaign Features 3-D Video (MediaPost)
#5 Zimmerman Wins $28M Chuck E. Cheese Account (Ad Age)
#6 Twitter's Verification System Labeled Arbitrary (Digiday)
#7 Analyst Tries to Make Sense of Tepid Upfront (B&C)
#8 Five Ways Marketers Need to Rethink Their Approach to Sports Partnerships (Adweek)
#9 Hyundai Without CMO as It Takes Over NFL Sponsorship (Automotive News)
#10 Kellogg Moves Special K Creative to JWT (Ad Age)
|
|  | • 52
Percentage of U.S. Internet users who say Amazon is one of their favorite retailers, according to a survey by PricewaterhouseCoopers. Next among the retailers is Walmart listed by 41%, followed by Target with 29% and Kohl's with 14%.
– Reported by eMarketer
|
| | MBPT Spotlight | Cablevision Makes An Impression—MSO bullish on future of programmatic advertising models
By Jeff Baumgartner
Programmatic models dominate the digital world today and they are also starting to invade traditional television. Cablevision Systems, a cable operator that has historically been on the leading edge of new forms of advertising, finds itself there again as it tests how automated processes combined with impression-based campaigns can produce more effective advertising campaigns for its clients. Next TV editor Jeff Baumgartner caught up with Ben Tatta, president of Cablevision Media Sales, to discuss those activities and what else is on the horizon.
NTV: Programmatic TV still seems to mean different things to different people. What does it mean to you and to Cablevision?
Ben Tatta: It's just the automation for the buying of audience-based media. We translate that into impressions rather than spots. The big changes, from our perspective, are moving from spots sold on a GRP [gross rating point] basis to impressions sold on a CPM [cost per 1,000 impressions] basis, and expressing inventory in terms of impressions and providing an automated method for buying audiences.
What does Cablevision's new Total Audience Application provide for advertisers? And how many more luxury cars were sold after a $380,000 investment in a data-addressable campaign?
For more, click HERE (sub needed)
|
| | Fates & Fortunes | • LORI HALL has joined TV One as senior VP of marketing. She was most recently VP, consumer marketing at TV network UP. Prior to that, she was senior director at Turner Entertainment Networks, where she oversaw consumer advertising and marketing campaigns for TBS and TNT.
• KEITH SUMMA was named senior VP, content innovation, at Univision News, the news division of Univision Communications. Summa was previously VP of news partnerships at Univision News. Prior to joining Univision in 2012, Summa was head of the CBS News investigative unit. He also spent 15 years as a producer for ABC News and Peter Jennings Productions.
• DAVID CHRISTOPHER, chief marketing officer at AT&T Mobility, was named chair of the board of directors of the Ad Council. He succeeds Laura Desmond, global CEO of Starcom MediaVest Group. Christopher will be chairman through June 2016. He's been a member of the Ad Council board since 2010 and has been CMO of AT&T Mobility since 2004, where he leads all marketing for the company's 120 million-plus customer wireless business.
|
| | What They're Watching | BROADCAST RATINGS
Fox Dominates Sunday With Women's World Cup
Fox's coverage of the Women's World Cup final Sunday, with the U.S. defeating Japan, pushed Fox ahead of the pack Sunday. The Women's World Cup final set a metered market record, passing the 1999 Women's World Cup final for the highest rating for a soccer game in the U.S. ABC finished in a distant second. Celebrity Family Feud dipped 21% and BattleBots fell 14%. CBS came in at third. Big Brother dipped 11% from last week, tying a series low. NBC's scheduled programming of the NASCAR Sprint Cup Series was rain delayed to the 11 p.m. hour.
For more, click HERE
Due to the holiday, cable ratings weren't available at the time of publication.
|
| Overnight Ratings: Sunday, July 5
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | FIFA WOMEN'S WORLD CUP | 5.8 | 18.3 | | CBS | 60 MINUTES | 0.7 | 6.5 | | NBC | NASCAR SPRINT CUP | 0.7 | 3.8 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 0.7 | 3.6 | | UNIVISION | AQUÍ Y AHORA | 0.4 | 1.2 | | TELEMUNDO | COPA MUNDIAL FEMENINA DE LA FIFA | 0.4 | 0.9 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | FIFA WOMEN'S WORLD CUP | 7.0 | 22.4 | | CBS | BIG BROTHER | 1.6 | 5.1 | | ABC | CELEBRITY FAMILY FEUD | 1.5 | 6.9 | | NBC | NASCAR SPRINT CUP | 0.7 | 3.2 | | UNIVISION | ME PONGO DE PIE | 0.5 | 1.6 | | TELEMUNDO | COPA MUNDIAL FEMENINA DE LA FIFA | 0.5 | 1.2 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | WORLD CUP POST GAME (9)
THE LAST MAN ON EARTH (R) (9:30) | 4.7
1.6 | 14.6
4.5 | | ABC | BATTLEBOTS | 1.2 | 4.2 | | NBC | NASCAR SPRINT CUP | 0.8 | 3.7 | | CBS | ZOO (R) | 0.6 | 3.7 | | UNIVISION | ME PONGO DE PIE | 0.6 | 1.7 | | TELEMUNDO | COPA MUNDIAL (9)
DESPICABLE ME (9:30) | 0.5
0.5 | 1.3
1.3 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NASCAR SPRINT CUP | 0.9 | 3.8 | | UNIVISION | SAL Y PIMIENTA | 0.6 | 1.6 | | CBS | EXTANT (R) | 0.5 | 3.0 | | TELEMUNDO | DESPICABLE ME | 0.5 | 1.3 | | ABC | CASTLE (R) | 0.4 | 2.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Bachelorette' Comes Clean
Expect more drama in this week's episode (8 p.m.) of the ABC's The Bachelorette as Kaitlyn Bristowe tells Shawn, one of her favorites among the the five remaining bachelors, that she slept with Nick, another contestant on the show. Shawn and Nick already are not best buds. The Bachelorette gets lots of ink in the weekly Hollywood celebrity mags and that keeps fan interest up. The series is averaging a 1.9 demo rating a 6.4 million viewers, very similar to last summer's numbers. The upshot: Expect viewership continue to increase as the series winds down and Bristowe gets closer to selecting her true love.
|
| • More Magicians Try to Fool Penn & Teller
The CW's Penn & Teller: Fool Us returns (8 p.m.). It features aspiring magicians trying to stump the illusion team of Penn Gillette and Ray Teller with their best trick. Those who succeed get to perform at the duo's live show in Las Vegas. British TV and radio personality Jonathan Ross hosts. The upshot: Last summer The CW tried a bunch of different kinds of programming and this competition series did better than most, averaging a 0.5 18-49 demo rating and 1.7 million viewers. It drew a mix of the network's traditional millennial viewers along with some of its newer 35-49 audience.
|
| • Fox Stumbling With 'Dance'
The 12th season of Fox's So You Think You Can Dance (8 p.m.) is struggling in the ratings this summer. The new group of contestants vying for the $250,000 top prize is averaging a 1.1 18-49 demo rating with 3.8 million viewers. That's down from the 1.3 demo rating and 4.1 million viewers it averaged last summer. The past two weeks it has averaged only a 0.9 and 3.3 million viewers. The upshot: Fox may have been hoping that adding two new judges, Jason Derulo and longtime American Idol judge Paula Abdul, might pull in some more viewers, but that hasn't happened.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| 
|
| 
| | |
