Why I Segment Home Technology Customers into Three Types

Today's Top Story - 06.08.15 Why I Segment Home Technology Customers into Three Types By Henry Clifford At my custom integration company, we've segmented our market into different categories: Pays For Service (self explanatory), DIY (Do It Yourselfer), Free Stuff (thinks that a $99 ADT system sounds swell), Big Box (bring on the Geek Squad!), and Trunk Slammer (one- to two-man shop with no overhead and little business acumen) and developed engagement strategies for each. Read full story » Quote of the Day "Each of our new amplifiers has been thoughtfully designed to overcome different installation challenges and to provide the best possible performance, no matter what the room conditions. When paired with our Sonic Vortex in-wall speakers and subwoofers, the resulting system offers double-take worthy dynamics, nuance, and soundstage." -Jim Murray, Founder, Beale Street Audio Today's Product News GoldenEar Ships SuperCenter XXL Center Channel » Elite Screens Ships Saker AcousticPro UHD Screen » SnapAV's Araknis Networks Adds New Switches » Yamaha Unveils the NS-SW1000 Subwoofer » Beale Street Launches Four New Amps, One Amp App » Bryston Unveils Integrated Audio Device for BDP-2 » Denon Introduces HEOS HomeCinema » Resi Events Calendar 2015 Learn more about upcoming industry events.

©2015 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse, click here. You have received this message because you previously gave your email address to NewBay Media LLC. © 2015 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400