วันพุธที่ 24 มิถุนายน พ.ศ. 2558

White Paper: Q1 2015 Pay-TV and Video Trends Report

Digitalsmiths

Q1 2015 Video Trends Report:
Consumer Behavior Across Pay-TV, VOD, PPV, OTT, Connected Devices,
and Content Discovery

2015 has been a busy year with the launch of new OTT services, apps and devices for consumers to watch their favorite TV shows and movies. Given all the options available, it's important to keep a pulse on how the ever-changing TV landscape is affecting consumers' viewing habits and perceptions towards their Pay-TV provider.

This report provides a synopsis of the current video landscape and will help Pay-TV providers determine what adjustments they could implement. Download this quarterly report to get real, unbiased feedback on key topics including:

  • Year-over-year trends across Pay-TV, VOD, PPV, OTT, TVE, and content discovery.
  • New: The demand for an à la carte Pay-TV package, and how much respondents are willing to pay for their ideal offering.
  • New: Commentary on consumers' opinions on "skinny TV packages."
  • New: Consumers' awareness and purchases of revenue-generating Pay-TV content, such as PPV.
  • The state of cord-cutting and cord-cheating, and are the new OTT services really threats for Pay-TV providers?
  • Awareness and usage of TV Everywhere solutions and connected devices.
  • Trends on key content discovery features including: search, recommendations, social and sports discovery.

Download Now

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