| Today's Top Stories | | #1 | Rebate Debate Seen as Factor in Wave of Media Reviews
| | | Greg Paull, CEO of marketing consultancy R3, tells Ad Age that he believes two-thirds of the more than 20 media agency reviews currently ongoing are "being fueled by the rebate debate." Lesley Klein, senior VP at consultant company MediaLink, says one client will detail all expectations in terms of rebates from its agency and another client is renegotiating terms with its agency to cover rebates.
Why This Matters: Marketers are demanding more transparency in the wake of former MediaCom CEO Jon Mandel detailing widespread kickbacks between agencies and publishers. As more dollars shift to digital, the more possibilities there will be for rebates by publishers to agencies. Marketers want to make sure their agencies aren't shortchanging them.
A Take: Ad Age
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| | #2 | OMD Named Norwegian Cruise Line Media Agency
| | | Omnicom's OMD will handle media planning and buying across all platforms for the $33 million ad spending account. Meanwhile, Omnicom's BBDO was selected as creative agency. They replace The Martin Agency which handled both but did not participate in the review process which included 14 agencies, according to an Adweek report.
Why This Matters: NCL cruise category competitor Royal Caribbean recently shifted its creative account to Mullen Lowe and is currently reviewing its media agency account. With the cruise industry on the uptick, expect each to roll out competitive campaigns.
Two Takes: Adweek | MediaPost
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| | #3 | Brands Dabble in Virtual Reality
| | | More than a year after Facebook's $2 billion acquisition of Oculus Rift, marketers continue to test out the 3-D virtual technology but are still not ready to activate full-blown campaigns. Matt Powell of KBS+P tells Adweek clients conversations this year have escalated on how to best use virtual reality. Among brands testing it has been Mountain Dew, Volvo and Jim Beam.
Why This Matters: Ultimately, like all new forms of advertising, virtual reality will become more mainstream. Right now marketers are still searching for ways to best use it. And it is also very expensive — more so than TV commercials right now.
A Take: Adweek
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#4 Programmatic Buying Process Not as Easy as It Seems (Ad Age)
#5 Tech, Content Companies Luring Creative Talent from Agencies (WSJ)
#6 Bud Light First Beer Brand to Advertise on Snapchat (Adweek)
#7 Ad Blocking Here to Stay (Digiday)
#8 Consumers Want FIFA Sponsors to React to Scandal With More Than Words (Ad Age)
#9 Cadillac Has Major Presence in 'Entourage' Movie (Adweek)
#10 Magazine Newstand Sales Decline by Double-Digits in First Quarter (MediaPost)
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Percentage of U.S. digital display ad spending that will be bought programmatically in 2015, according to eMarketer estimates. The retail category buys 70% of its digital ads programmatically. Next is consumer packaged goods at 63% and financial services at 55%.
– Reported by eMarketer
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| | MBPT Spotlight | TV Viewing Dropping as Digital Use Rises—ZenithOptimedia study says growth of online consumption will continue to hurt traditional media
By Jon Lafayette
People are spending more time consuming media but despite a rise in multitasking, usage of traditional media, including television, is falling, according to a new report from media buyer ZenithOptimedia.
In the U.S., the average number of minutes consuming media per individual is expected to rise to 620.4 minutes per day, up 0.4%, close to the high of 620.8 minutes set in 2012. By 2017, Zenith expects daily consumption to continue to rise, reaching 625.3 minutes per day in 2017.
Usage of traditional television is in decline. Consumers viewed 325.4 minutes per day on TV sets in 2010. In 2014 it was 308.1 minutes and Zenith forecasts consumption falling 3% to 299.6 minutes this year and dropping to 289.1 by 2017.
Those numbers do not include TV being watching on computer screens, tablets or smartphones, so the figures underestimate to influence TV has.
How do trends in the U.S. compare to global usage? And which region has the most media consumption?
For more, click HERE
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| | Fates & Fortunes | • CARLOS DESCHAPELLES was promoted to executive VP of network and digital sales at Univision. He was most recently senior VP of sports sales, a post he held since 2011. As 25-year veteran of Univision Communications, Deschapelles has previously been senior VP of network sales, manager of national spot sales and national sales manager at WLTV, Univision's owned and operated station in Miami.
• TOBY SOUTHGATE was promoted to worldwide CEO at Brand Union, a WPP agency. He was most recently CEO of Brand Union Americas, and has also previously held positions including manager director of Brand Union Middle East and CEO of Brand Union UK.
• BENJAMIN SPIEGEL has joined MMI Agency as CEO. He was most recently managing partner and VP Innovation at Catalyst/GroupM.
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| | What They're Watching | BROADCAST RATINGS
NBC Leads Repeat-Filled Sunday
NBC led a lightly watched Sunday that was mostly repeats. A.D. The Bible Continues rose 29% and American Odyssey was up a tenth. Dateline was even with its last original. CBS was the only other network to air new programming, with 60 Minutes dropping 20% from its last episode. Fox and ABC aired repeats.
For more, click HERE
CABLE RATINGS
'Lip Sync Battle' Races to Top on Thursday
With the NBA playoffs on hiatus, Spike's Lip Sync Battle found itself ahead of all original cable programs Thursday with a 1.0 rating among adults 18-49 and 1.9 million viewers. Syfy's WWE Smackdown came in second with a 0.7 in the demo and 2.6 million viewers. WE tv's Braxton Family Values drew a 0.6 rating and 1.2 million viewers.
For more, click HERE
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| Overnight Ratings: Sunday, May 31
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 0.9 | 4.6 | | CBS | 60 MINUTES | 0.8 | 7.9 | | NBC | DATELINE (R) | 0.8 | 5.2 | | UNIVISION | AQUÍ Y AHORA | 0.5 | 1.3 | | FOX | BOB'S BURGERS (R) (7)
BOB'S BURGERS (R) (7:30) |
0.4
0.5
|
1.1
1.3
| | TELEMUNDO | TANGLED | 0.4 | 1.1 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | DATELINE (R) | 1.2 | 7.1 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 0.8
0.6
| 2.1
1.5
| | ABC | DANCING WITH THE STARS (R) | 0.6 | 4.1 | | TELEMUNDO | LA VOZ KIDS | 0.6 | 1.8 | | CBS | MADAM SECRETARY (R) | 0.5 | 5.4 | | UNIVISION | ME PONGO DE PIE | 0.5 | 1.4 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | A.D. THE BIBLE CONTINUES | 0.9 | 4.8 | | FOX | FAMILY GUY (R) (9)
GOLAN THE INSATIABLE (9:30) | 0.9
0.6
| 2.1
1.6
| | TELEMUNDO | LA VOZ KIDS | 0.7 | 2.0 | | ABC | THE MIDDLE (R) (9)
THE GOLDBERGS (R) (9:30) | 0.6
0.6
| 3.3
2.8
| | UNIVISION | ME PONGO DE PIE | 0.6 | 1.7 | | CBS | THE GOOD WIFE (R) | 0.4 | 3.8 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | MODERN FAMILY (R) (10)
BLACK-ISH (R) (10:30) |
0.7
0.7 |
2.8
2.4 | | CBS | CSI (R) | 0.5 | 4.4 | | NBC | AMERICAN ODYSSEY | 0.5 | 3.0 | | UNIVISION | SAL Y PIMIENTA | 0.5 | 1.4 | | TELEMUNDO | SUELTA LA SOPA EXTRA | 0.3 | 0.9 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Do You Think People Will Watch?
The 12th season of Fox's So You Think You Can Dance premieres (8 p.m.) with a new group of contestants taking aim at the $250,000 top prize. The series will again be hosted by Cat Deeley. Mary Murphy is gone but returning judge Nigel Lythgoe will be joined by two new judges — longtime American Idol judge Paula Abdul and singer/dancer Jason Derulo. The upshot: SYTYCD has been losing audience steadily each season and last summer averaged a 1.3 in the 18-49 demo and 4.1 million viewers. However, those numbers are still competitive for the lower-viewed broadcast summer season. SYTYCD also has a median age of 51 which is among the lowest for Big Four network shows.
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| • Kids See Imaginary Friend on ABC
The summer drama The Whispers (10 p.m.) premieres in Castle's regular season time period. In the show Washington, D.C., children are interacting with a new friend named Drill who has gotten into their minds and what he's asking them to do could threaten their families and the entire world. The upshot: Steven Spielberg, who executive produces the CBS summer hit Under the Dome, is also an executive producer of The Whispers and ABC has to be hoping for a similar success.
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| • Lifetime About to Get 'UnREAL'
UnREAL (10 p.m.) is a scripted series offering a fictitious behind-the-scenes look at the chaos surrounding the production of a dating reality show. The series follows a young female producer whose job it is to manipulate the contestants to get dramatic footage demanded by the show's executive producer. The upshot: Lifetime is giving UnREAL a good chance for success by premiering it leading out of its hit series Devious Maids, which returns for its third season and moves from Sunday nights. The Marc Cherry/Eva Longoria scripted drama averaged a 0.9 18-49 demo rating and 2.5 million viewers in season 1. It fell to a 0.6 in the demo and 1.8 million viewers per episode last season, but those are still solid enough cable numbers to draw an audience for UnREAL.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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