| Today's Top Stories | | #1 | WPP's Xaxis Starts Performance-Based, Mobile-Focused Agency
| | | The new unit is called Light Reaction and will not only offer expertise in data, technology and programmatic, but will also charge clients based on whether it meets pre-set goals in areas such as sales or downloads. Paul Dolan, who was most recently executive VP and general manager of performance marketing at Xaxis, will oversee the new unit. Light Reaction will initially be available in 20 markets in North America, Europe, Asia and the Middle East.
Why This Matters: The Light Reaction concept is a shift from Xaxis' core digital buying operation, which sells based on a cost-per-thousand impressions metric across mobile. Performance-based marketing can be risky for an agency if the targeted goals set for clients are not realistic and aren't met.
Two Takes: Ad Age | MediaPost
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| | #2 | Cannes Lions Eliminates Media Network of the Year Award
| | | The award was only introduced last year as a replacement for the prior Media Agency of the Year Award. MediaPost reports that award is not coming back either. The Media Network award was dropped because media agency holding companies reportedly couldn't agree on what constitutes a media network and the Cannes organization wanted unanimous agreement. Starcom MediaVest Group won the award last year but competitors complained that while Starcom, MediaVest and Spark combined to form the SMG network, GroupM's Mindshare, MEC and MediaCom were considered separate media agency networks. This year's Cannes Lions Festival begins June 21.
Why This Matters: Media agency execs are upset that there are so many creative awards given out at the Cannes Lions Festival and media agencies are seeming to get short shrift. But Philip Thomas, CEO of the Lions Festivals, says the media agency award was merely "postponed" until better methodology can be determined for qualifying entries.
A Take: MediaPost
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| | #3 | Ogilvy & Mather Participating in Coca-Cola's Media Review
| | | The WPP creative agency is competing for a piece of the soft drink company's media buying and planning account, according to an Ad Age report. With incumbent media agency Carat not participating in the review, Coke has "invited" Ogilvy to "provide an alternative perspective on communications strategy."
Why This Matters: Coca-Cola is also currently conducting a creative agency review and Ogilvy, which currently handles creative for Coke Zero and Fanta globally, is also participating in that review.
A Take: Ad Age
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#4 Samsung, Toyota Sign VOD Deal With NBCU (B&C)
#5 Pizza Hut, Ogilvy & Mather Create Pizza Box That Projects Short Films (Ad Age)
#6 UBS Readies New Global Ad Campaign (WSJ)
#7 Four Shortcomings of Facebook Video Ads (Ad Age)
#8 Will AOL's New Video-Centric Design Help Drive Advertising? (Digiday)
#9 Hakuhodo Acquires Digital Kitchen (Ad Age)
#10 Netflix CEO Says No Advertising on the Horizon (B&C)
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Percentage of U.S. leisure travelers who digitally booked their most recent flight via an airline's website rather than through an online travel agent's site (26%), according to research from Criteo and PhoCusWright.
– Reported by eMarketer
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| | MBPT Spotlight | CivicScience Offers a Profile of Netflix Users
By John Consoli
There's no doubt that Netflix, the online streaming programming provider, has become a major threat to the traditional broadcast and cable TV networks, siphoning away viewers at a slow but steady rate.
Netflix currently has about 60 million subscribers globally and in addition to acquiring the rights of many of the more watched TV series of past years, it has also begun to pick up series that the networks have cancelled, along with creating its own original programming.
It has also made binge-watching of TV shows a popular pastime of viewers, offering viewers even more of a reason to abandon live network television.
So who are the folks that are subscribing to Netflix? CivicScience, the online polling and data analysis company, recently published a new report that provides a deep data look at Netfilx users and fans.
Overall, within the past year, Netflix has been attracting younger to middle-age viewers who spend a lot of time on social media and are influenced by social media, particularly when it comes to their electronics purchases.
How are long-term Netflix subscribers different from newbies? And are Netflix subscribers also tuning into YouTube?
For more, click HERE
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| | Fates & Fortunes | • JIM HYTNER was promoted to global chief operating officer at IPG Mediabrands and DERVILLA KELLY has joined the company in the newly created role of global chief client officer. Hytner is a five-year veteran of IPG and was most recently CEO for Mediabrands G14 Region. He was also Worldwide CEO of Initiative and EMEA CEO of UM. Prior to entering the agency field, he was global marketing director at Barclays. Kelly joins Mediabrands from Mindshare, where she was executive director, global client leadership.
• JUSTIN EVANS was named to the newly created position of VP, principal data and research strategist at Comcast Spotlight, the advertising sales division of Comcast Cable. Evans joins Comcast Spotlight from Collective, Inc., a digital ad company specializing in multi-screen advertising for national brands. At Collective, he served as executive VP of its enterprise business unit, chief strategy officer and senior VP of emerging media. Prior to that, Evans was senior VP, advertising solutions for Nielsen and senior VP, marketing for Nielsen Claritas.
• RONNIE YCONG was promoted to senior VP, exhibitor relations and operations at Spotlight Cinema Networks. He was previously VP, exhibitor relations. In his new role, he will continue to manage and grow the company's exhibitor network, and will also assume responsibility for ad fulfillment, trafficking, production, quality control and scheduling. Prior to joining Spotlight Cinema Networks in 2011, Ycong was director of exhibitor relations at Screenvision.
• ROBERT QUICKSILVER was named chief content officer at video content marketing and distribution platform AnyClip Media. Quicksilver was most recently executive VP and chief administrative officer at Charter Communications, where he oversaw a number of its divisions, including ad sales. He also served as president, network distribution, at Fox Broadcasting Company, chief content officer at TidalTV and as a consultant on content strategy for Yahoo Media Group.
• ERIC KORSH was named director of Mashable Studios, a new unit of the media company that will create both editorial and sponsored video content. Korsh was previously senior VP, brand and social content at DigitasLBi. He was also CEO of Scout Productions.
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| | What They're Watching | BROADCAST RATINGS
Solid Debut for ABC's 'The Whispers'
ABC's drama The Whispers got off to a decent start on Monday, winning its 10 p.m. time slot. Earlier, The Bachelorette rose three tenths from last week, putting ABC in the lead Monday. NBC was in second. American Ninja Warrior was up two tenths from last week and The Island remained even with last week's premiere. Fox returned So You Think You Can Dance down 25% from last summer's debut. CBS and The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Game of Thrones' Nets 3.4 Rating, 7 Million Viewers
Game of Thrones was way ahead of the pack Sunday, as the HBO drama's 3.4 rating among adults 18-49 and 7.0 million viewers led all original cable programs and marked a 36% increase from last week's 2.5 rating. E!'s Keeping Up with the Kardashians came in second, reeling in a 1.1 in the demo and 2.4 million viewers. HBO's Silicon Valley and Discovery's Naked and Afraid both generated a 1.0 rating, reaching 1.8 million and 2.4 million viewers, respectively.
For more, click HERE
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| Overnight Ratings: Monday, June 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE BACHELORETTE | 1.8 | 6.5 | | NBC | AMERICAN NINJA WARRIOR | 1.8 | 6.4 | | FOX | SO YOU THINK YOU CAN DANCE | 1.3 | 4.1 | | CBS | 2 BROKE GIRLS (R) (8)
MIKE & MOLLY (R) (8:30) | 1.1
1.2
| 5.9
6.0
| | UNIVISION | AMORES CON TRAMPA | 1.0 | 2.5 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.2 | | CW | THE ORIGINALS (R) | 0.2 | 0.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 2.2 | 7.1 | | ABC | THE BACHELORETTE | 1.9 | 6.4 | | FOX | SO YOU THINK YOU CAN DANCE | 1.2 | 3.8 | | CBS | SCORPION (R) | 1.0 | 5.8 | | UNIVISION | LO IMPERDONABLE | 1.0 | 2.5 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.3 | | CW | JANE THE VIRGIN (R) | 0.2 | 0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE WHISPERS | 1.5 | 5.7 | | NBC | THE ISLAND | 1.2 | 3.8 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.0 | 2.0 | | CBS | NCIS: LOS ANGELES (R) | 0.9 | 6.6 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Stitchers' Joins 'Liars' on ABC Family
New drama Stitchers (9 p.m.) follows a young woman recruited into a covert government agency to be "stitched" into the minds of recently deceased, using their memories to investigate murders and decipher mysteries that would have gone to the grave with them. The new series will lead out of the sixth season of teen drama Pretty Little Liars (8 p.m.), which picks up where season 5 left off. Expect another dark season with a new character being introduced. The upshot: Pretty Little Liars is one of ABC Family's most-watched series. In lengthy season 5 it averaged a 0.9 18-49 demo rating and 2 million viewers with its season finale drawing a 1.3 demo rating and 2.6 million. It does even better ratings among female demos and should draw a compatible audience to Stitchers.
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| • 'Chrisley' Returns to USA ...
Reality series Chrisley Knows Best is back for a third season (10 p.m.). Self-made Atlanta millionaire Todd Chrisley is known for running his family like he does his business, micromanaging every move and expenditure. Season 3 will be more of the same. The series averaged a 0.6 18-49 demo rating and 1.5 million viewers during season 2 last fall, up from season 1.The upshot: Any time a series increases viewership from season to season, it's a positive sign and Chrisley has done that. In fact, USA entertainment execs were impressed enough to order and additional six episodes for season 3 on top of the original order of 12.
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| • ... Along With Doctor Drama 'Royal Pains'
The series starring Mark Feuerstein as a New York City doctor who relocates to the Hamptons returns for its seventh season on USA (10 p.m.). Feuerstein's character has been trying to fit into the Hamptons culture since the series began and reports are that this season he has finally found his comfort zone — and a permanent love interest. Season 6 averaged a 0.5 18-49 demo rating and 2 million viewers, down considerably from the 0.8 demo rating and 3.6 million viewers it averaged during its summer season 5. The upshot: While viewership is down, it is still sizable enough for USA to keep Royal Pains going, although if it takes another sizable dip this season, it might be its last.
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