| Today's Top Stories | | #1 | NFL Close to Replacing GM With Hyundai as Sponsor
| | | The South Korean automaker would replace General Motors, which recently ended its association with the league after holding auto sponsorship rights since 2001, Bloomberg News reports. GM was reportedly paying more than $25 million annually for the sponsorship, excluding media ad buys. Nothing official has been announced and a Hyundai spokesperson would not confirm talks about a deal.
Why This Matters: Hyundai has a sponsorship with scandal-plagued FIFA, the world soccer governing body, and has on-college-campus marketing partnerships, but a deal with the U.S.'s most watched TV sport would give the automaker huge exposure. Its affiliate company, Kia Motors, has a sponsorship deal with the NBA.
A Take: Bloomberg
|
| | #2 | Consumer Engagement With Brand Content Grew 52% in First Quarter
| | | According to data collected on 100,000 brands from social analytics firm Sharablee, consumers engaged with U.S. brand content 52% more often in first quarter of this year than they did a year ago, according to an Ad Age report. Overall, according to the data, consumers "liked, shared, favorited or commented" on brand content across Facebook, Instagram and Twitter nearly 13 billion times in first quarter. Not only did posts per brand increase sizably but so did consumer actions per brand.
Why This Matters: The data is reason for marketers to celebrate as it shows that even with the growing amount of brand created content online, consumers are reacting positively rather than avoiding it.
A Take: Ad Age
|
| | #3 | Coty Selects ZenithOptimedia to Handle Global Media
| | | The beauty products marketer has tapped the Publicis unit to be global agency of record for its $600 million-plus annual ad spending account, primarily TV and print. ZenithOptimedia already handled media in Germany and Austria, but as part of the new deal, gains responsibility for 13 new markets worldwide that had previously been handled by OMD.
Why This Matters: This is a major win for ZenithOptimedia, but as part of the deal, the agency has agreed to wait for up to 150 days to be paid its commissions and fees.
Two Takes: MediaPost | Ad Age
|
|
#4 Microsoft Banking on HoloLens Content to Help Ad Business (WSJ)
#5 YouTube Success Means Honda Spending Less on MTV, CW (Adweek)
#6 Facebook to Unveil Mobile Ad Formats at Cannes (WSJ)
#7 Havas Chicago Named Creative, Digital Agency for Bertolli, Ragu (Ad Age)
#8 Reynolds Wrap Getting Mileage Out of Wrigley Field Tarp Advertising (Adweek)
#9 Tecate Light Targets Hispanic Millennials With Crowdsourced Campaign (Digiday)
#10 Disney/Pixar Spends $24M on 'Inside Out' TV Ads (MediaPost)
|
|  | • 100
Percentage of U.S. Internet users who say they would be motivated to share their personal information with brands if those brands offered them cash rewards, according to research by Sentient Decision Science on behalf of Microsoft.
– Reported by eMarketer
|
| | MBPT Spotlight | Zenith Sees TV Ad Spending Growing After Flat 2015—Dollars moving to cable from broadcast, while digital revenue climbs
By Jon Lafayette
Media agency ZenithOptimedia forecasts that advertising spending on TV will be basically flat over the next three years. Meanwhile spending on digital media, particularly video, is expected to climb.
In its second quarter forecast, ZenithOptimedia forecasts that TV spending will rise 2% to $68.1 billion in 2016, an Olympic year, after a small dip in 2015. The agency sees spending increasing negligibly in 2017.
TV dollars are expected to continue to shift from broadcast to cable. ZenithOptimedia sees broadcast network spending sliding from $15.7 billion in 2017 from $17.4 million in 2014 following a decline in ratings. "Networks are continuing to focus on recapturing audiences across other screens, fueling growth of their digital and mobile business. Among these opportunities is the advancement of dynamic ad insertion," the agency says in its forecast.
How fast is online video growing? And how fast is digital's share of ad spending expanding?
For more, click HERE
|
| | What They're Watching | BROADCAST RATINGS
ABC's 'Celebrity Family Feud,' 'BattleBots' Premiere Strong
ABC pulled in strong performances from the premieres of Celebrity Family Feud and BattleBots as it came in second on Sunday. Celebrity Family Feud's premiere was the top summer series debut since CBS' Under the Dome in 2013. BattleBots followed up 27% from Rising Star's debut a year ago. Fox led the night with its coverage of the U.S. Open. NBC came in third. Dateline was down 25%, tying a series low. The finale of A.D. The Bible Continues was even, while American Odyssey was down 20%. CBS aired repeats.
For more, click HERE
CABLE RATINGS
Thursday Ends With a 'Smackdown'
WWE Smackdown on Syfy took the night Thursday, leading all original cable programs with a 0.7 rating among adults 18-49 as well as 2.5 million viewers. Coming in second was WE tv's Braxton Family Values, which reeled in a 0.6 in the demo and 1.1 million viewers. The debut of new USA drama Complications drew a 0.4 in the demo and 1.9 million viewers. The premiere of History's new wilderness competition series Alone also garnered a 0.4 rating, along with 1.6 million viewers.
For more, click HERE
|
| Overnight Ratings: Sunday, June 21
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | FOX | US OPEN | 1.7 | 7.9 | | ABC | AMERICA'S FUNNIEST HOME VIDEOS (R) | 0.8 | 4.0 | | CBS | 60 MINUTES | 0.6 | 5.9 | | NBC | DATELINE | 0.6 | 3.1 | | UNIVISION | AQUÍ Y AHORA | 0.4 | 1.2 | | TELEMUNDO | TOY STORY | 0.2 | 0.6 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | CELEBRITY FAMILY FEUD | 2.4 | 8.5 | | FOX | US OPEN | 1.5 | 6.9 | | NBC | DATELINE | 0.7 | 3.3 | | CBS | MADAM SECRETARY (R) | 0.4 | 3.7 | | UNIVISION | ME PONGO DE PIE | 0.4 | 1.3 | | TELEMUNDO | TOY STORY | 0.2 | 0.6 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | BATTLEBOTS | 1.9 | 5.4 | | FOX | US OPEN | 1.7 | 7.9 | | NBC | A.D. THE BIBLE CONTINUES | 0.7 | 3.5 | | UNIVISION | ME PONGO DE PIE | 0.5 | 1.5 | | CBS | THE GOOD WIFE (R) | 0.4 | 3.0 | | TELEMUNDO | MR. AND MRS. SMITH | 0.3 | 0.7 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | CSI (R) | 0.6 | 4.2 | | ABC | CASTLE (R) | 0.6 | 2.8 | | UNIVISION | SAL Y PIMIENTA | 0.5 | 1.5 | | NBC | AMERICAN ODYSSEY | 0.4 | 2.2 | | TELEMUNDO | MR. AND MRS. SMITH | 0.3 | 0.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Ninja Competition Returns to NBC
American Ninja Warrior returns with a first run episode (8 p.m.). Before being pre-empted last week for the Stanley Cup Final, Ninja Warrior's first three episodes averaged a solid-for-summer 1.9 18-49 demo rating and 6.4 million viewers. Two weeks ago it reached a summer high of 2.1 in the demo and 7 million viewers. The upshot: American Ninja Warrior is now in its seventh season and continues to be one of the network's most successful and youngest-skewing summer series.
|
| • Sex Shocker on 'The Bachelorette'?
While ABC has not been commenting, various media outlets have reported that Kaitlyn, The Bachelorette, will acknowledge and initially regret spending the night with bachelor Nick Viall. The spice should draw some extra viewers who've read about the upcoming episode (9 p.m.) in the Hollywood tabloids. The upshot: The Bachelorette has been doing well again this summer, averaging a 1.8 18-49 demo rating and 6.3 million viewers, on par with last summer's demo of 1.7 and 6.6 million viewers. ABC apparently wants to offer more motivation to have viewers tune in.
|
| • History Rolls Out Two New Series
Reality show The Woodsmen (9 p.m.) will give viewers a look at men living in the thick Pacific Northwest forests in primitive homes they built from the trees. The Woodsmen leads into Forged in Fire (10 p.m.), a competition series hosted by weapons expert Wil Willis, a former Army Ranger. The series features world-class bladesmiths recreating an assortment of weapons that each week will be judged by a panel of weapons experts. The upshot: History already has successful reality series like Swamp People and Ax Men so The Woodsmen seems like it will be right in the network's wheelhouse. Several of History's reality series are aging and starting to lose viewers so the network is hoping to get a shot in the arm with these two.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| 
|
| 
| | |
