| Today's Top Stories | | #1 | Yahoo to Stream NFL's First Free Live Global Game Webcast
| | | The digital company has struck an exclusive deal with the league to stream its first, free, live global webcast of a regular season game — the Oct. 25 matchup between the Buffalo Bills and the Jacksonville Jaguars live from London. Regular season games and the Super Bowl are streamed but this will be the first time viewers won't be charged. Terms of the deal were not disclosed but sources said Yahoo had to pay the league somewhere in the seven-figure range.
Why This Matters: Yahoo has been offering more streaming of premium video content and, in this instance, it will be able to sell advertising on the NFL live game stream which could bring in lots of revenue and offer a major opportunity for sports marketers.
Three Takes: NYT | Bloomberg | WSJ
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| | #2 | Online Shopping Bringing More Consumers into Stores
| | | About one-third of online shoppers would prefer to have an item delivered to a location other than their home, up from 26% last year, and many are choosing to pick up their orders in stores, The Wall Street Journal reports. The plus for retailers is that 45% of those shoppers bought something else in the store while picking up their online purchase.
Why This Matters: The survey is one of the first to show the positive results of retailers' push to better compete with online-only rivals like Amazon.com. Expect retailers like Walmart, Target and Macy's to capitalize on this data in future marketing campaigns.
A Take: WSJ
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| | #3 | Yahoo Lets Brands Check Ad Viewability Data
| | | Advertisers can now use third-party ad-tech firms like comScore, Moat and DoubleVerify to track whether ads bought through Yahoo had a chance to be seen and would have been seen by actual humans, Ad Age reports. Brands can now use these outside vendors to check data on both display and video ads running on Yahoo's own sites, as well as other sites on which Yahoo runs ads, except for Yahoo's mobile search and native ads that are bought through its Gemini mobile ad marketplace.
Why This Matters: Not only does the move bring more transparency to Yahoo's ad viewability, but it is something marketers have been demanding and will be of great benefit to Yahoo as it sells digital ads against its competitors.
A Take: Ad Age
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#4 Telemundo Web Series Includes Kia Integrations (MediaPost)
#5 Nielsen Pushes Back Ratings Stabilization Plans Until 2016 (B&C)
#6 New PowaTags Aim to Make TV, Radio, Outdoor Ads Instantly Shoppable (Ad Age)
#7 Budweiser Tweets Spike 525% Following John Oliver Comments (Adweek)
#8 Ad Banned in U.K. for Using Skinny Model (Ad Age)
#9 Zipcar Buying All Online Ads Programmatically (WSJ)
#10 U.S. Media Spending Projected to Reach $723B by 2019 (B&C)
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|  | • 41.3
Percentage of U.S. digital video viewers who click on "skip this ad" before they recognize the brand or product being sold, according to a study by Strata.
– Reported by eMarketer
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| | MBPT Spotlight | The Good, the Bad and the Ugly from the 2014-15 Broadcast Season
By Billie Gold, VP, director of buying/programming research, at Carat
The 2014-2015 broadcast television regular season has come to an end with NBC winning the adults 18-49 demo race for the second straight year, this time edging out CBS thanks to NFL Sunday Night Football along with multiple weekly airings of The Voice.
Despite losses in both viewers and in the 18-49 demo this season, CBS maintained its supremacy in households, total viewership and adults 25-54, narrowing edging out NBC in the that demo, based on Nielsen data that includes regularly scheduled programming
Among the Big 4, ABC was the most improved network this season seeing gains across most demos, including adults 18-49, while CBS, NBC and Fox saw red.
The CW also had a very good season with significant increases in both the adults 18-49 and male demos. While the network's numbers are small, they seem to be on an upward trajectory and this bodes well for next season.
How much were the five broadcast networks combined down in the demo? And which new show brought younger viewers to an older-skewing network?
For more, click HERE
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| | Fates & Fortunes | • MICHAEL PAGE was named VP, digital local sales at Tribune Broadcasting. He joins Tribune from Gannett Digital Ventures where he was VP, digital auto, and an advisor on the company's acquisition of Cars.com. He has also served as head of global product marketing for Amazon Media Group.
• FRANK COOPER has joined BuzzFeed as its first chief marketing officer and chief creative officer. He was most recently CMO for global consumer engagement for the PepsiCo global beverages group.
• LISA COCHRANE has left her position as senior VP, marketing, at Allstate. She joined the insurance company in 2000 and under her watch the company instituted both the "Good Hands" and "Mayhem" campaigns. Prior to Allstate, she held assorted executive roles including a stint at Ogilvy & Mather.
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| | What They're Watching | BROADCAST RATINGS
NBC Leads Tuesday as 'AGT,' 'I Can Do That' Slip
NBC easily led Tuesday. America's Got Talent dipped 8% from last week's premiere and I Can Do That shed 17% from its series debut. Fox tied with CBS' repeats for second. Are You Smarter Than a 5th Grader? lost a tenth from last week's premiere, while Hell's Kitchen was even. ABC was in third, airing only a new Extreme Weight Loss, which fell 11% to a series low. The CW's iZombie was even with last week.
For more, click HERE
CABLE RATINGS
'WWE Raw' Does Well on Monday
USA's WWE Raw led all original cable programs Monday. The 9 p.m. hour drew a 1.4 rating among adults 18-49 and 4.1 million viewers. The 8 p.m. and 10 p.m. hours each generated a 1.3 in the demo and 3.9 million viewers. Their 1.3 demo rating was equalled by VH1's Love & Hip Hop: Atlanta, which was seen by 2.6 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, June 2
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.2 | 10.0 | | UNIVISION | AMORES CON TRAMPA | 1.0 | 2.5 | | CBS | NCIS (R) | 0.9 | 8.6 | | ABC | FRESH OFF THE BOAT (R) (8)
BLACK-ISH (R) (8:30) |
0.8
0.8 |
3.2
2.6 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER? | 0.7 | 2.9 | | TELEMUNDO | PUSS IN BOOTS (8)
RED (8:30) | 0.6
0.6 | 1.4
1.3 | | CW | THE FLASH (R) | 0.4 | 1.5 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.6 | 11.4 | | FOX | HELL'S KITCHEN | 1.1 | 3.3 | | CBS | NCIS: NEW ORLEANS (R) | 0.9 | 7.9 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.5 | | ABC | EXTREME WEIGHT LOSS | 0.7 | 2.1 | | CW | iZOMBIE | 0.6 | 1.7 | | TELEMUNDO | RED | 0.6 | 1.3 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | I CAN DO THAT | 1.5 | 5.5 | | CBS | 48 HOURS | 0.9 | 6.2 | | ABC | EXTREME WEIGHT LOSS | 0.9 | 2.7 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.2 | | TELEMUNDO | RED (10)
ESPECIAL DEL SEÑOR DE LOS CIELOS (10:30) | 0.7
0.6
| 1.6
1.3
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • ABC Family Sitcoms Return for Summer
Melissa & Joey (8 p.m.) and Baby Daddy (8:30 p.m.) are back after a short hiatus to complete their fourth seasons. Melissa & Joey, which stars Melissa Joan Hart and Joey Lawrence, has been averaging a 0.4 18-49 demo rating and 830,000 viewers and will not return for a fifth season after its final 10 episodes air this summer. Baby Daddy, starring Jean-Luc Bilodeau as a single dad, has averaged 0.4 and just 760,000 viewers but has already been renewed it for a fifth season. The upshot: Both comedies draw a large audience of female teens but pale in comparison to the overall viewership of the network's hit drama series like Pretty Little Liars, which draws north of 2 million viewers per episode.
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| • 'Hot in Cleveland' Says Good-Bye
The TV Land sitcom will air its final episode (10 p.m.), closing out a six-season run. Hot in Cleveland stars Valerie Bertinelli, Wendy Malick and Jane Leeves as three friends who move from Los Angeles into a house in Cleveland that has Betty White as its caretaker. The series this season has averaged just a 0.2 18-49 demo rating and 770,000 viewers, down significantly from the 1.5 million viewers it averaged in season 5 and the 1.8 million viewers it averaged during season 4. The upshot: TV Land wants to bring in a younger audience and this series, whose stars, including nonagenarian White, are older, was drawing a very low 18-49 demo rating.
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| • MTV Brings Back 'Girl Code'
The reality series which features women comedians and celebrities talking about female behavior when it comes to dating, drinking, dancing, friends and sex, returns for its fourth season (10 p.m.). The series is a spinoff of the popular MTV2 show Guy Code and averaged a 0.3 18-49 demo rating and 600,000 viewers during season 3. The upshot: Girl Code does not draw a huge audience but most of its viewers are younger women, making it a nice target for marketers wanting to reach female millennials.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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