| Today's Top Stories | | #1 | Google Debuts Ad-Supported Radio Service
| | | The service is launching first in the U.S. via a website and mobile apps for smartphones and tablets running Google's Android or Apple's iOS operating systems, Ad Age reports. The free service will be in addition to the $10-a-month subscription service Google Play Music. Users will be allowed to skip commercials after a few seconds.
Why This Matters: The service gives marketers another platform to reach music lovers and will compete with iHeart Radio, Pandora and Spotify for ad dollars. The new Apple Music service due to begin next week is subscription only.
Two Takes: Ad Age | MediaPost
|
| | #2 | IPG CEO Says Creative Is Still Agencies' 'Secret Sauce'
| | | Michael Roth says despite a heavy presence of everything digital at this year's Cannes Lions Festival, "in the end, creativity makes it all come together and really is the secret sauce to what we do." He adds that creativity is what distinguishes agencies from "other people who are trying to get into our business. I find it hard to believe a couple of these technology companies that hire a bunch of creative people are going to be able to unseat the capabilities in creativity that we provide."
Why This Matters: There have been lots of stories in the media recently that talk about digital technologies making traditional creative agencies obsolete and there is a greater digital presence at Cannes Lions than ever before. But Roth believes creativity is at the heart of successful media campaigns.
A Take: WSJ
|
| | #3 | Karl Lagerfeld Signs Up as Kim Kardashian Mobile Game Sponsor
| | | The reality series star spoke at a Cannes Lions event Wednesday touting her autobiographical mobile game, social media habits and how to cultivate a brand, Adweek reports. At the same time, her gaming partner Glu Mobile announced that Karl Lagerfeld will be a sponsor of the game, Kim Kardashian: Hollywood, which currently has one million daily players.
Why This Matters: Kardashian, love her or hate her, does have a lot of followers and many are playing this game. She says it will keep being updated, opening up more opportunities for fashion, makeup and hair care brands.
A Take: Adweek
|
|
#4 Lingerie Brand Apologizes for Father's Day Ad (Ad Age)
#5 SMG Acquires German Digital Agency AKOM360 (MediaPost)
#6 Seven New Mobile Apps Popular With Teens (Digiday)
#7 Adidas Plans U.S. Campaign for Running Shoes (NYT)
#8 YouTube Stars Pitch Web Ad Integrations (WSJ)
#9 Study Says Half of All Online-Purchased Merchandise Returns Are Preventable (MediaPost)
#10 IBM Debuts Service to Help Brands Prepare for Peak Demand (Ad Age)
|
|  | • 61.5
Percentage of U.S. female Internet users who plan to follow 2015 Women's World Cup news via social media networks, according to a poll by product discovery and reviews platform Influenster taken prior to the start of the Cup competition. As for watching the actual matches, 47.5% say they will do so via TV.
– Reported by eMarketer
|
| | MBPT Spotlight | Sprinklr Offers Marketers Insight into More Effectively Using Mobile Advertising
By John Consoli
In its most recent whitepaper, social media management software company Sprinklr says for the first time ever, the amount of time people are spending on mobile devices is greater than the amount of time they spend watching television. Yet, the paper points out, marketers are only investing 41% of what they spend on television on mobile.
The whitepaper says Americans now spend 2 hours and 57 minutes a day using mobile devices, compared to 2 hours and 48 minutes watching TV; that they spend more time browsing on mobile than they do on desktop by a 60% to 40% margin; and that mobile beats desktop for total searches in various markets globally, including the U.S. and Japan.
Christina Snell, senior digital strategies manager at Sprinklr says among marketers there is "a lot of untapped potential" when it comes to reaching consumers via mobile. And the Sprinklr whitepaper says the "secret ingredient" for a brand to master and win at mobile advertising is social media.
In the whitepaper, titled "The Insider's Guide to Social Mobile Advertising," Sprinklr offers advice on the major role social media can play in successful mobile advertising, tips and best practices for marketing success and advice from 10 industry executives.
If a marketer wants to focus on branding, there must be clear objectives of what the goal of the end result is. Is it to gain more fans, create buzz or get more sales reach? Is the marketer trying to establish a brand identity, attract new customers or generate interest for a totally new product? The whitepaper points out, each objective has a completely different execution strategy and its own set of relevant success metrics.
What should be the emphasis of a mobile social campaign if the goal is to increase awareness? And how much of a campaign's budget should be dedicated to testing to see what elements are working and which aren't?
For more, click HERE
|
| | Fates & Fortunes | • The Broadcasters Foundation of America has elected four new board members. They include: RAY COLE, president and COO, Citadel Communications; SCOTT HERMAN, executive VP, operations, CBS Radio; VALARI STAAB, president NBCUniversal Owned Television Stations; and JEFF WARSHAW, CEO, Connoisseur Media.
• PETER CHERNIN is moving his production company's TV division to NBCUniversal and Universal Television with a new two-year deal. That ends his relationship with 20th Century Fox TV. As part of the deal, Chernin Entertainment does have an option to produce independently for cable and streaming platforms. Chernin's company also currently produces the Fox comedy New Girl. From 1996 to 2009, Chernin was president and chief operating officer of News Corp.
• RAYMOND DOOLEY was named VP, marketing at TruTV. He was most recently marketing VP at SundanceTV.
• NICOLE BURRI has joined Azteca America in the newly created position of senior VP, national sales. She was previously VP, network sales at Estrella.
• JULIE MICHAEL was promoted to president at Team One, a unit of Saatchi & Saatchi. She previously served as executive director for the past five years and has been with Team One since 1998. Prior to that she was director of marketing at Crystal Mountain Resort.
|
| | What They're Watching | BROADCAST RATINGS
'America's Got Talent,' NBC Take Tuesday
NBC led Tuesday by a large margin. America's Got Talent was the top show on the night, rising 9% from last week. I Can Do That bumped up 8%. ABC followed, as Extreme Weight Loss dropped 13% from its last original episode to a series low. Fox finished in fourth. Are You Smarter Than a 5th Grader dropped 12.5%. CBS and The CW aired repeats.
For more, click HERE
CABLE RATINGS
Team USA Scores for FS1 on Monday
Team USA's presence in Monday's FIFA Women's World Cup match lifted it to the top of the original cable ratings. The telecast on Fox Sports 1 scored a 1.8 rating among adults 18-49 — up from the 1.5 rating for the Americans' last match — and 4.7 million viewers. VH1's Love & Hip Hop: Atlanta came away with second place, generating a 1.5 in the demo and 3.0 million viewers. History premiered a pair of new programs. The Woodsmen reeled in a 0.4 rating and 1.7 million viewers at 9 p.m., followed by Forged in Fire, which sparked a 0.3 in the demo and 1.2 million viewers.
For more, click HERE
|
| Overnight Ratings: Tuesday, June 23
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.3 | 10.2 | | CBS | NCIS (R) | 0.9 | 8.8 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.2 | | ABC | FRESH OFF THE BOAT (R) (8)
BLACK-ISH (R) (8:30) |
0.7
0.6 |
3.2
2.4 | | FOX | ARE YOU SMARTER THAN A 5TH GRADER? | 0.7 | 2.6 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.2 | | CW | THE FLASH (R) | 0.3 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.8 | 11.5 | | CBS | NCIS: NEW ORLEANS (R) | 0.9 | 7.4 | | UNIVISION | LO IMPERDONABLE | 0.9 | 2.3 | | ABC | EXTREME WEIGHT LOSS | 0.7 | 2.2 | | FOX | WORLD'S FUNNIEST FAILS | 0.5 | 1.7 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.3 | | CW | iZOMBIE (R) | 0.3 | 0.8 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | I CAN DO THAT | 1.4 | 5.1 | | CBS | 48 HOURS (R) | 0.9 | 5.8 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.9 | 1.8 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.2 | | ABC | EXTREME WEIGHT LOSS | 0.7 | 2.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Big Brother' Rejoins CBS for the Summer
The 17th season of the CBS summer hit Big Brother premieres (8 p.m.) with 14 new houseguests — seven men and seven women ages 22 to 32. Among those vying for the $500,000 prize are a professional poker player, poker dealer, dentist, pro wrestler, college student and supermarket cashier. The house this time will be more modern and hi-tech than ever before and there will be lots of new twists for viewers. As usual, first run episodes will air three nights a week — Wednesday, Thursday and Sunday. The Pop cable network, partly owned by CBS, will televise Big Brother After Dark beginning at midnight on Thursday. The upshot: Last summer the three episodes cumulatively averaged a 2.3 18-49 demo rating and 6.4 million viewers, pretty similar to the previous summer. And those numbers are impressive for a series that has been on each summer since 1999.
|
| • Rural Reality Back on A&E
Long-running Duck Dynasty returns for its eighth season on A&E at 9:30 p.m., leading into Country Buck$, which is back for its second season (10 p.m.). Duck Dynasty, which follows the Louisiana-based Robertson family and its duck hunting business, returns after averaging a 0.9 18-49 demo rating and 2.5 million viewers in season 6. But that's down from season 4 when it was pulling in a 3.5 18-49 demo rating and 9.2 million viewers. Country Buck$ follows the Busbice family, founders of a hunting gear business that much like the Robertsons' company, has grown into a multi-million dollar operation (the families are friends). Last season Country Buck$, leading out of Duck Dynasty, averaged a 0.6 18-49 demo rating and 1.6 million viewers. The upshot: These two series appear to be very compatible so you can see why the network has again paired them. However, Country Buck$ lost almost 1 million Duck Dynasty viewers, and that's not ducky.
|
| • 'Mr. Robot' Targets Millennials
New drama Mr. Robot premieres on USA Wednesday night (10 p.m.). The show follows a young programmer who works as a cybersecurity engineer by day and as a vigilante hacker by night. He finds himself at a crossroads when he is recruited by an underground group to destroy the company he is being paid to protect. Leading into Mr. Robot is the fifth season premiere of Suits (9 p.m.), which follows the lives of attorney Harvey Spector (Gabriel Macht) and his protégé. Last season Suits averaged a 0.7 18-49 demo rating and 2.3 million viewers, solid numbers. However the second half of its season that ran outside of summer and earlier this year averaged only a 0.5 and 1.5 million viewers. The upshot: Suits is on its way down in viewership, which may not be a lot of help for network, which hopes to draw a new audience of millennials for Mr. Robot.
|
|
|
| |  |  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
| 
|
| 
| | |
