| Today's Top Stories | | #1 | Carlsburg Launching Men's Grooming Products Made With Beer
| | | Crispin Porter + Bogusky Copenhagen created the Carlsberg Beer Beauty line from concept to execution, Adweek reports. The line includes shampoo, conditioner and body lotion. The shampoo contains freeze-dried beer in each 250 ml bottle. A gift set of all the products costs $73.
Why This Matters: The Carlsberg name is globally known with the company controlling over 8% of the international beer market so it has a shot at getting some initial sales. Even if the new grooming line isn't successful, though, branding consultant Dean Crutchfield of DCA Growth Advisors says, "This launch is certainly provocative, and provocation is good for brand building."
A Take: Adweek
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| | #2 | As Ad Blocking Grows, Publishers Search for a Fix
| | | Ad Blocking is not a new issue but it is growing and that's a concern to both publishers and advertisers. An Adobe and PageFair study found 29% of Internet users in the U.S. browse the web with ad blocking enabled. CBS Interactive sees ad blocking ranging from between 5% to 40% across its 20 sites.
Why This Matters: It's costing publishers revenue but also hampering marketers' ability to reach a larger online audience. The Interactive Advertising Bureau will be convening a task force later this summer to come up with best practices and guidelines over how publishers should address the issue, Ad Age reports.
A Take: Ad Age
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| | #3 | Nestle First Brand to Run a Sponsored Periscope Stream
| | | Twitter doesn't offer ads in its livestreaming video app Periscope. But a campaign from Nestle running this weekend shows that marketers can still work marketing around the app, Adweek reports. Nestle's Drumstick brand will celebrate Summer Solstice with a number of social video clips and a handful of Periscope influencers have been hired to send out the videos to their followers. Drumstick is also buying Promoted Tweets to drive viewership to the video streams on Periscope.
Why This Matters: The hiring of the influencers to promote the videos is a test, but Ted Murphy, CEO of social influencer platform Izea, which hooked up Drumstick with the Periscope personalities, says if all goes well he'll be looking to work with other brands.
A Take: Adweek
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#4 Dr Pepper Launches Social Campaign Tied to Spike's 'Lip Sync Battle' (Ad Age)
#5 Dentyne #FollowFood Truck to Tour America (MediaPost)
#6 Twitter Plans Bigger Role in Live Events (WSJ)
#7 Shutterfly Sued for Creating Faceprint Database (MediaPost)
#8 Four-Day BET Experience Lines Up Sponsors (B&C)
#9 Father's Day Gift Giving Down, Horizon Survey Finds (MediaPost)
#10 Analyst Offers Vision of Future TV Landscape (WSJ)
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Percentage of U.S. teen Internet users who use Google to find and select websites for health information, according to a poll by GfK for Northwestern University.
– Reported by eMarketer
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| | MBPT Spotlight | Entertainment in the Age of Autonomous Marketing Platforms
By Danielle Shamos, VP, West Coast, Adaptly
More than ever before people are engaging with entertainment content on Autonomous Marketing Platforms such as Facebook, Twitter, Pinterest, Instagram and Kik. Whether it's tweeting about a favorite show or big play in the game, watching a movie trailer on YouTube, or discovering a new video game on Facebook, autonomous marketing platforms are increasingly where people go to discover, consume and share entertainment content.
Not too long ago there were very few options to watch TV shows, movies, and sporting events airing at a time when everyone could watch them together and then talk about it with friends and coworkers the next day. It aired live and you saw it or you didn't.
How important is social media in marketing new movies and TV shows? And how do Twitter and Facebook factor into consumers' entertainment decisions?
For more, click HERE
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| | Fates & Fortunes | • BILL CARTER has joined CNN as a contributor and analyst across the news network's TV and digital platforms. Carter was The New York Times' TV reporter since 1989 until he took a buyout in late 2014. Prior to the Times, he was a TV critic for the Baltimore Sun.
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| | What They're Watching | BROADCAST RATINGS
'Astronaut Wives Club' Debuts Soft
ABC's drama The Astronaut Wives Club premiered soft Thursday. ABC finished in second — behind CBS, which aired repeats. The third season of ABC's Mistresses debuted down 25% from last year's premiere on a Monday. NBC came in third. Dateline rose 8% to tie its season high. Aquarius dipped 13%, tying a series low, and Hannibal was flat. The CW's Beauty and the Beast was even with last week.
For more, click HERE
CABLE RATINGS
'Brother vs. Brother' Is Winner Wednesday
With a 0.7 rating among adults 18-49, Brother vs. Brother was Wednesday's top original cable program. The HGTV show also attracted 2.5 million viewers. BET's The Game, which drew 1.4 million viewers, was down a tenth from last week but its 0.6 rating was good enough for second. Leading out of Brother vs. Brother on HGTV, House Hunters generated a 0.5 in the demo and 2.3 million viewers. Comedy Central's The Daily Show also reeled in a 0.5 rating, along with 1.4 million viewers.
For more, click HERE
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| Overnight Ratings: Thursday, June 18
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | DATELINE | 1.3 | 6.3 | | CBS | THE BIG BANG THEORY (R) (8)
THE ODD COUPLE (R) (8:30) | 1.5
1.1 | 7.1
5.1 | | ABC | THE ASTRONAUT WIVES CLUB | 1.1 | 5.5 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.3 | | FOX | US OPEN | 0.6 | 2.6 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.1 | | CW | BEAUTY AND THE BEAST | 0.3 | 0.9 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | MOM (R) (9)
MIKE & MOLLY (R) (9:30) | 1.1
1.1
| 5.5
5.4
| | UNIVISION | LO IMPERDONABLE | 0.9 | 2.4 | | ABC | MISTRESSES | 0.8 | 3.7 | | NBC | AQUARIUS | 0.7 | 3.4 | | FOX | US OPEN | 0.7 | 2.9 | | TELEMUNDO | TIERRA DE REYES | 0.6 | 1.3 | | CW | THE VAMPIRE DIARIES (R) | 0.2 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | MISTRESSES | 0.9 | 3.8 | | UNIVISION | QUE TE PERDONE DIOS | 0.9 | 2.5 | | CBS | ELEMENTARY (R) | 0.8 | 4.2 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.8 | 1.8 | | NBC | HANNIBAL | 0.5 | 1.8 |
| | THIS WEEKEND'S BIG RATINGS STORIES TODAY | • 'Killjoys' Joins Syfy Lineup
The new original series premieres Friday at 9 p.m. leading out of veteran futuristic drama Defiance at 8 and leading into Dark Matter, which premiered last week at 10 p.m. Killjoys, created by Michelle Lovretta, who also brought the series Lost Girl to Syfy, follows a trio of interplanetary bounty hunters in a star system on the brink of a multi-planetary class war. The upshot: This is an entire night of compatible scripted programming on Syfy and the network has been offering viewers an advanced look at Killjoys on its website.
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| • 'The Last Ship' Sails Back to TNT
The hit drama returns for its second season on Sunday night at 9. Executive produced by Michael Bay, The Last Ship takes place on a U.S. Navy destroyer that is sent on a mission to the Arctic just before a deadly virus spreads around the world. The series premiered last summer with a 1.2 18-49 demo rating and 5.3 million viewers and wound up averaging a 1.1 in the demo and 4.4 million. The upshot: Those live ratings numbers last season made The Last Ship one of the top summer scripted series on cable. TNT is hoping viewers will be back for round 2.
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| • 'BattleBots' Invade ABC
In this summer series, which premieres on Sunday night at 9, homemade robots battle against each other in a single elimination tournament. The show's six episodes highlight the robots' owners and their back stories, in addition to metal-crunching combat and ABC is promising lots of high-tech camera work in showing the battles. BattleBots will lead out of the premiere of Celebrity Family Feud hosted by Steve Harvey at 8. The upshot: ABC is hoping that lots of families will tune in to watch Celebrity Family Feud and stick around for BattleBots.
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Phone: 201-314-0424 | Send Email
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