| Today's Top Stories | | #1 | AOL to Take Over Digital Ad Business for Microsoft
| | | As part of the arrangement, AOL will run sales of display, mobile and video advertising that appears on Microsoft platforms and products including Xbox and Skype in the U.S., Canada, Japan, Brazil and five European countries. Microsoft's search engine, Bing, will power search results and search advertising on AOL websites.
Why This Matters: While display advertising is only a small percentage of Microsoft's revenue, it will help AOL gain access to Microsoft's young, millennial users. The move will also help Bing in its competition with Google.
Three Takes: NYT | MediaPost | WSJ
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| | #2 | Facebook Tests Not Charging for Video Ads Watched for Less Than 10 Seconds
| | | The social network previously charged marketers on a cost-per-view basis when their video ads were viewed for 3 seconds, so Facebook is introducing a new 10-second option. It will continue with the 3-second option, but will also sell, on an auction basis, the 10-second option.
Why This Matters: Facebook says testing shows that ad recall, brand awareness and purchase intent happens after the first few seconds people start watching a video ad, but is offering the longer option because marketers have demanded it.
Two Takes: WSJ | Ad Age
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| | #3 | TiVo Says 92% of Subscribers Binge Watch
| | | A new research study by the company that included more than 12,000 respondents of its subscribers found that more than 9 out of 10 people binge watch TV programming. Two-thirds of them watch an entire season of shows within a few weeks on Netflix.
Why This Matters: Binge watching on one hand, can be a good thing for the TV networks as it allows viewers to catch up with a series they may not have originally started watching. The bad news, however, particularly for advertisers, is that 23% say they binge watch to avoid commercials.
Three Takes: Ad Age | WSJ | MediaPost
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#4 Publicis Named Lead Global Agency by Heineken (Ad Age)
#5 Tiger Woods Earned $50M in Endorsements (Adweek)
#6 Vertical Video Spurs Debate Among Agency Creatives (Digiday)
#7 Kraft Heinz Will Not Have a CMO (Ad Age)
#8 Mindshare Finds Millennials Lie About Birthdays to Get Online Deals (Adweek)
#9 Turner Adds Data Cloud Partners (B&C)
#10 ThePostGame Enters Marketing Partnership With WPP's ESP Properties (Adweek)
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Percentage of U.S. marketing professionals who say the convergence of marketing and technology will affect marketing most over the next five years, according to a poll by Pan Communications.
– Reported by eMarketer
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| | MBPT Spotlight | Measuring TV Is Good Business—Analysts project 25% growth in revenue for ratings companies
By Jon Lafayette
Despite the insults it gets from an industry facing falling ratings, it's good to be Nielsen. With the media world only growing more complex, measurement is becoming increasingly important.
In a recent report, analyst Laura Martin of Needham & Co., estimated that revenue generated by companies that measure audiences will grow 25% over the next three years, reaching $3.3 billion in 2018.
International growth is moving even faster, according to Martin. She pegs that number at 44%, reaching $800 million in 2018.
Consequently, Martin is recommending the stocks of all the major companies in the measurement business, from the industry's much maligned giant Nielsen, to its would-be competitors comScore and Rentrak.
How do questions about fraud and viewability of digital advertising help the measurement companies? And why are distributors unlikely to be able to make money counting their own clicks and collecting set-top box data?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • JONATHAN GOLDMACHER was named to the newly created position of managing director of the New York office of 360i. He was most recently managing director and head of client services at R/GA New York. Goldmacher has also held positions at Euro RSCG, Arnold Worldwide, Saatchi & Saatchi and Grey.
• ARTHUR SADOUN, global CEO of Publicis Worldwide, was given additional oversight of MLGroup, the holding company's public relations and experiential agency unit. He replaces OLIVIER FLEUROT, who was given a new role as senior VP at Publicis Groupe. Sadoun, 44, has been working his way up the Publicis ladder since joining the company in 2006. He has also served as managing director of Publicis Worldwide and prior to that as CEO of Publicis France.
• GLEN TACINELLLI was named general sales manager at 77 WABC Radio in New York, a Cumulus Media station. For the past seven years, he managed Eastman Radio's New York office, representing radio stations in over 137 markets across the country and heading up a sales team. He has also held management positions at consumer research company Arbitron, which was acquired and merged into Nielsen.
• DAVID O'CONNOR was named president and CEO of Madison Square Garden Company, effective July 15. He was most recently a partner and managing director at talent and sports agency Creative Artists Agency.
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| | What They're Watching | BROADCAST RATINGS
'American Ninja Warrior,' 'The Island' Rise as NBC Wins Monday
NBC led Monday night. American Ninja Warrior was up 6% from last week and tied for the top show on the night. The Island jumped 10%. ABC followed closely behind. The Bachelorette tied for the top spot, while The Whispers was down 20% from last week. Fox's So You Think You Can Dance was even, tying a season low. CBS aired repeats.
For more, click HERE
CABLE RATINGS
BET Awards Outlasts 'True Detective' Sunday
The 15th Annual BET Awards held off True Detective to lead all original cable programs Sunday. The awards show drew a 2.6 rating among adults 18-49 — down from 3.1 last year — and 6.3 million viewers, followed by the post show's 1.4 rating and 3.2 million viewers. True Detective was down a tenth from last week's premiere, netting a 1.3 in the demo and 3.0 million viewers. The HBO crime drama led into Dwayne Johnson comedy Ballers, which was down two-tenths to a 0.9 and yielded 1.8 million viewers. The fifth and final season premiere of TNT drama Falling Skies reeled in a 0.5 in the demo and 2.0 million viewers, down from the 0.7 rating and 2.7 million viewers it averaged in season 4.
For more, click HERE
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| Overnight Ratings: Monday, June 29
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | THE BACHELORETTE | 1.9 | 6.8 | | NBC | AMERICAN NINJA WARRIOR | 1.8 | 6.4 | | CBS | 2 BROKE GIRLS (R) (8)
MIKE & MOLLY (R) (8:30) | 0.9
0.9
| 4.6
4.7
| | FOX | SO YOU THINK YOU CAN DANCE | 0.9 | 3.2 | | UNIVISION | AMORES CON TRAMPA | 0.8 | 2.1 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.3 | | CW | THE ORIGINALS (R) | 0.2 | 0.6 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICAN NINJA WARRIOR | 2.0 | 6.9 | | ABC | THE BACHELORETTE | 1.9 | 6.5 | | CBS | SCORPION (R) | 0.9 | 5.0 | | FOX | SO YOU THINK YOU CAN DANCE | 0.9 | 3.3 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.2 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.2 | | CW | WHOSE LINE IS IT ANYWAY? (R) (9)
CEDRIC'S BARBER BATTLE (9:30) | 0.2
0.2 | 0.7
0.5 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE ISLAND | 1.1 | 3.4 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.0 | 2.0 | | CBS | NCIS: LOS ANGELES (R) | 0.9 | 6.2 | | ABC | THE WHISPERS | 0.8 | 3.4 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.3 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • U.S. vs. Germany in World Cup Semifinals
Fox will broadcast the World Cup semifinal match between the U.S. and Germany live from Montreal (7 p.m.). Germany, the world's top-ranked team, is favored to win, but the U.S. has not allowed a goal since its win over Australia in the first game of the first round. On Friday night the U.S. defeated China 1-0 on Fox and drew a 2.0 rating and 5.7 million viewers, 46% better than the audience for the U.S.'s comparable quarterfinal match in the 2011 World Cup on ESPN (3.9 million). The 5.7 million viewers broke the Fox World Cup record of 5 million viewers who watched the U.S. victory over Nigeria on June 18. The upshot: The U.S.-Germany match should surpass the 6 million viewer mark and set yet another record for World Cup soccer telecasts on the network.
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| • When Animals Attack on CBS
New summer drama Zoo, based on the novel by James Patterson about a wave of violent animal attacks, premieres at 9 p.m. James Wolk (Mad Men) stars as an African safari guide who is called on to investigate this dangerous phenomenon. The series also stars Kristen Connolly as a reporter and Billy Burke as a veterinary pathologist investigating why lions, tigers and bears are attacking people. The upshot: CBS has had some success with summer sci-fi series Under the Dome and Extant, so it is adding Zoo to its lineup.
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| • Time to 'Scream'
New horror series Scream will begin a 10-episode first season on MTV at 10 p.m. The network will use a fresh episode of Teen Wolf, which premiered a new season on Monday, as the Tuesday night lead-in (9 p.m.) to Scream. The series is a TV adaptation of the slasher film series of the same name. The series opens with the murder of a girl. As a video goes viral, other teens in her town are worried that they might be next. Scream will feature a new "Ghostface" mask for the killer that reportedly has the blessing of Wes Craven, who directed the original film franchise and is an executive producer of the TV series. The upshot: Series remakes of cult movies are more often than not unsuccessful so the jury is out on this one. Scream is targeting MTV's younger millennial audience and it may strike a chord with them.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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