| Today's Top Stories | | #1 | Mondelez Begins Review of $2B Global Media Account
| | | The snack food giant's two incumbents, Starcom MediaVest Group (U.S.) and Dentsu Aegis Media (Europe) are participating, while two other agencies — PHD, which handles business in the UK, and Madison, which oversees media in India — were not invited to participate. Mondelez confirmed the review but has not said how it will divide up the duties in its reorganization. A decision is expected this fall with new assignments beginning in January 2016.
Why This Matters: The Mondelez review joins a list of about 20 major marketers who are currently conducting pitches for their media business. The headache for the agencies is that in many cases they are defending or pitching in multiple reviews at the same time.
Two Takes: Ad Age | MediaPost
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| | #2 | DailyMail.com Invests $3M in Web Content Marketing Firm Taboola
| | | The duo plans to work together to develop assorted ad products geared toward improving the performance of marketer produced content, The Wall Street Journal reports. Taboola technology is currently used by publishers to motivate readers to stay on their sites longer and expose them to ads or advertiser content.
Why This Matters: While many publishers and websites use Taboola technology, the Daily Mail is hoping to develop some unique type of native ad video units, according to North America chief executive Jon Steinberg.
Two Takes: WSJ | Adweek
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| | #3 | ComScore Adds Mobile Viewability Measurement to Data Offering
| | | The move comes just one month after the Media Rating Council gave its initial definition of what constitutes a mobile viewable ad. Among the brands and tech companies signing up for the new offering, according to a MediaPost report, are Starcom MediaVest Group, Dentsu Aegis Network, Pandora, Tremor Video and FreeWheel.
Why This Matters: Marketers using comScore for media measurement can now track campaign metrics for mobile display through a single tool and the measurements will be available on a daily basis. It will allow a comparison of mobile to other media and help advertisers better optimize their media ad mix.
A Take: MediaPost
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#4 Ace Hardware Signs PGA Sponsorship Deal (MediaPost)
#5 Mobile Video Advertising Still a Small Piece of the Pie (eMarketer)
#6 DDB Hit With $20M Harassment Lawsuit (MediaPost)
#7 Honda Partners With Machinima for Digital Animated Series (Adweek)
#8 IAB Creates Video Advisory Board (MediaPost)
#9 Why Best Buy Again Moved Marketing In-House (Digiday)
#10 The Importance of Third Party Measurement (MediaPost)
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|  | • 2.6
Dollars in billions that will be spent on mobile video advertising in the U.S. this year, according to an eMarketer report. That's up 70% over 2014, and it will account for more than one-third of the projected $7.8 billion to be spent on digital video ads in 2015.
– Reported by eMarketer
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| | MBPT Spotlight | Broadcast Nets Have Lots of New Summer Shows But Returning Series Usually Drive Ratings
By John Consoli
The broadcast television summer season is underway and as is the case every year, the networks have hopes of launching a series or two that catches on with viewers and can be a returning staple for summers to come.
Unfortunately, summer is harder than the regular season to develop not only a hit series, but even one that is watched by a significant-sized mass audience. That's why each network summer after summer consistently brings back a few key series that have a proven following to keep it competitive.
For NBC it's America's Got Talent and American Ninja Warrior. For CBS it's Big Brother, which the network airs three nights a week, and the more recent Under the Dome. For ABC it's The Bachelorette and Rookie Blue. And for Fox it's Masterchef and So You Think You Can Dance.
How did Halle Berry stand up to the summer heat? And will any of this year's crop of new summer series do better?
For more, click HERE
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| | Fates & Fortunes | • MATT WOEHRMANN was named CEO of Fitzgerald & Co., a unit of McCann Worldgroup. He will succeed Dave Fitzgerald who will become chairman. Woehrmann was previously executive VP and worldwide director of the Coca-Cola account at McCann Worldgroup, and he will continue to oversee the Coke business.
• BELA BELJARIA was promoted to president of Universal TV. She was previously executive VP, a post she has held since joining the company in 2011. She has also served as senior VP, cable programming for CBS TV Studios and as senior VP, movies & miniseries for CBS TV network.
• GLENDA PACANINS was promoted to senior VP, programming and content, and LEONOR SOTILLO was upped to senior VP, programming strategy at Telemundo. Pacanins was previously VP, programming strategy integration. Before joining Telemundo she was owner/director of media and marketing consultancy firm Ilumina LLC. She also worked in assorted roles at Univision. Sotillo was previously VP, programming and strategy. Before that, she was director of novella programming. She's been with Telemundo since 2005.
• CHIQUI CARTAGENA was promoted to senior VP of the political and advocacy group at Univision. She will work with a team to provide guidance to political candidates and advocacy organizations interested in reaching Hispanics across the Univision platforms, and will report to Steve Mandala, executive VP of ad sales for Univision. Cartagena joined Univision in 2011 and was previously VP of corporate marketing.
• SANDY PADULA was promoted to senior VP of research at Turner's TBS and TNT networks. She was most recently VP of audience insights, brand and cross-platform research at the two networks. She is a 25-year Turner veteran.
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| | What They're Watching | BROADCAST RATINGS
NBC Leads Wednesday With Stanley Cup Final Opener
NBC led Wednesday with its coverage of the opening game of the 2015 Stanley Cup Final. The game, a 2-1 victory by the Chicago Blackhawks over the Tampa Bay Lightning, was the second highest-rated Game 1 ever on NBC. Fox was in second. Bullseye held on to its premiere rating, while MasterChef fell 13%. ABC was in third. Celebrity Wife Swap dipped 9%. CBS' The Briefcase tumbled 36% from last week's debut to finish in fourth (but first among total viewers). The CW aired repeats.
For more, click HERE
CABLE RATINGS
'Deadliest Catch' Tops Season Premieres Tuesday
Discovery's Deadliest Catch lured a 1.2 rating among adults 18-49 and 3.1 million viewers to lead Tuesday's original cable programs. Pretty Little Liars, debuting its sixth season on ABC Family, came in second with a 1.1 rating and 2.4 million viewers. Reality series Chrisley Knows Best returned for its third season on USA with a pair of 30-minute episodes that each drew a 0.8 in the demo. The 9 p.m. installment attracted 2.1 million viewers, while 2.2 million tuned to the following half hour. The series premiere of Stitchers on ABC Family sewed up a 0.5 rating and 1.3 million viewers. The debut of Royal Pains' seventh season on USA secured a 0.4 in the demo and 1.7 million viewers.
For more, click HERE
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| Overnight Ratings: Wednesday, June 3
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NHL STANLEY CUP FINALS | 1.5 | 5.0 | | FOX | MASTERCHEF | 1.4 | 4.6 | | CBS | THE BRIEFCASE | 0.9 | 5.4 | | ABC | THE MIDDLE (R) (8)
THE GOLDBERGS (R) (8:30) | 0.9
0.9
| 4.5
3.9
| | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.3 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.2 | | CW | ARROW (R) | 0.3 | 1.0 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NHL STANLEY CUP FINALS | 1.8 | 5.4 | | ABC | MODERN FAMILY (R) (9)
BLACK-ISH (R) (9:30) | 1.2
1.1 | 4.4
3.8 | | FOX | BULLSEYE | 1.1 | 3.3 | | CBS | CRIMINAL MINDS (R) | 1.0 | 6.1 | | UNIVISION | LO IMPERDONABLE | 0.8 | 2.1 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.2 | | CW | SUPERNATURAL (R) | 0.2 | 0.8 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | NHL STANLEY CUP FINALS | 2.0 | 5.9 | | ABC | CELEBRITY WIFE SWAP | 1.0 | 3.5 | | CBS | CSI: CYBER (R) | 0.9 | 5.9 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 0.9 | 1.9 | | UNIVISION | QUE TE PERDONE DIOS | 0.6 | 1.8 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Lost Girl' Goes on Hiatus
The Syfy drama that follows the adventures of supernatural seductress Bo (played by Anna Silk), a Succubus who feeds on the sexual energy of humans, airs its mid-season 5 finale (10 p.m.). Through its first seven episodes this season, Lost Girl is averaging a 0.2 18-49 demo rating and 610,000 viewers. That's down from a 0.3 in the demo in season 4 with 770,000 viewers and from a 0.4 and 970,000 viewers in season 3. The upshot: Lost Girl has been slowly but steadily losing viewers and aging up over the past few seasons. The network has already announced that this will be the series' final season.
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| • Viewers Not Searching for Manson
NBC's much-promoted summer drama Aquarius (10 p.m.), which follows a detective who crosses paths with Charles Manson in 1967, did not get many positive reviews and that resulted in a smaller than expected audience for its premiere last week. The series drew a 0.8 18-49 demo rating and 4.8 million viewers. However, it lost nearly 1 million viewers from its Dateline lead-in and the news magazine which skews old also recorded a better 18-49 demo rating (1.0). What's not going to help Aquarius going forward is that NBC released all 13 episodes on NBC.com and on the NBC mobile app right after the show premiered last Thursday. The upshot: Aquarius faces an uphill battle. Viewers may binge-watch it online but that's not going to help advertisers who bought TV advertising on the show.
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| • Dr. Lecter Back in the NBC House
NBC returns drama Hannibal, based on the famed Silence of the Lambs character Dr. Hannibal Lecter, for a third season (10 p.m.). It is moving from low-watched Friday nights, where it aired during the 2013-14 regular season, to heavier-watched Thursday night, albeit during the summer. The series has been critically acclaimed but has never drawn much of an audience. In season 2 it averaged just a 0.9 18-49 demo rating and 2.6 million viewers. In the demo, it was the least-watched Big Four broadcast network primetime show. The upshot: The series does have a bit of a younger audience and a small core of dedicated viewers, but will they find it during the summer? Still, it might be better than bringing a totally new drama onto the summer schedule.
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Phone: 201-314-0424 | Send Email
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