| Today's Top Stories | | #1 | Internet of Things Data Could Fuel Ad Targeting Down the Road
| | | Companies like Mondalez and Diageo are testing the use of technology embedded in some of their products to gather consumer usage data that is sent to Internet databases. Ad Age reports that Diageo, working with IoT platform company Evrythng is experimenting with "smart bottles" of Johnnie Walker Blue Label, which contain electronic sensors that can track where a bottle is opened and how much is consumed.
Why This Matters: This is another way to gather consumer usage data and the possibilities would be endless. Since there are currently no government privacy regulations in the area of IoT, companies are getting consumers who want to try these products to opt in.
A Take: Ad Age
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| | #2 | Turner Launches Branded Content Unit for CNN, HLN
| | | The media company has unveiled what it is calling Courageous (a reference to CNN founder Ted Turner's yacht), its first branded content studio for marketers who will be able to create native content for use across the multiple platforms of its news networks CNN and HLN. The new unit will be headed by Otto Bell who joined CNN in March. He was most recently creative director at Ogilvy Entertainment.
Why This Matters: CNN already has a history of delivering innovative branded content and integration for advertisers across the brand's global portfolio, including CNN Digital Studios, CNN Films, HLN set design and digital platforms like CNNgo. This will add another layer.
Two Takes: WSJ | B&C
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| | #3 | Anheuser-Busch InBev Using Food Tie-Ins to Market Beers
| | | The multiple brand brewer recently launched a national "Bud & Burgers" best hamburger contest. Budweiser also has brand placement in an Esquire Network series United States of Burgers. A-B's Stella Artois has an online campaign that offers recipes for things like kale salad with pear, fresh cheese and pomegranate vinaigrette.
Why This Matters: Ricardo Marques, VP of high-end marketing for A-B InBev, tells Ad Age that there is "a lot of power around the foods space." The Stella campaign is targeting more women, while the Bud burger campaign is more aimed at men.
A Take: Ad Age
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#4 Marketers, Agencies Adjusting to Video Ads With No Sound (WSJ)
#5 IAB Takes Over Ad Viewability Project (MediaPost)
#6 American Pharoah Reps Negotiating to Put Triple Crown Winner on Wheaties Box (Adweek)
#7 United Stationers Promotes Rebranding to Essendant (Ad Age)
#8 Droga5 Creates 'Bratfast in Bed' Father's Day Campaign for Johnsonville (Adweek)
#9 PepsiCo Awash in Consumer Data (Digiday)
#10 Men's Warehouse to Target Fashion-Conscious Millennials (USA Today)
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Percentage of respondents who said they watch video on mobile devices that are five minutes or longer on a daily basis, according to a global survey by the Interactive Advertising Bureau. Also, 50% of those surveyed in the U.S. said they are watching more video on mobile devices now than they were a year ago.
– Reported by TechCrunch
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| | MBPT Spotlight | Reality Shows Can Boom and Bust for Networks—TLC faces tough choice with '19 Kids and Counting,' which generates 14% of the channel's ad revenue
By Jon Lafayette
The implosion of TLC's 19 Kids and Counting demonstrates how quickly a hit show can crumble, leaving a network with a huge hole to fill.
It's a pattern that afflicted A&E with Duck Dynasty, MTV with Jersey Shore, VH1 with Megan Wants a Millionaire and even ABC with Who Wants to Be a Millionaire. When networks play with fire by hitching themselves to reality shows, there can be serious financial consequences when a ratings boom goes bust.
After Josh Duggar, the eldest son in 19 Kids' Duggar family, admitted to inappropriate sexual conduct with underage girls when he was a teenager, a wave of social media outrage led TLC to pull reruns of the series from its schedule and for advertisers, including Walgreens, General Mills, Pizza Hut and Choice Hotels, to announce they would no longer sponsor the show.
How important financially is a hit show like 19 Kids and Counting to a network like TLC? And does Madison Avenue expect the network to change its reality programming strategy?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • LARRY KRAMER is leaving his post as publisher and president of USA Today. Kramer joined the Gannett-owned national newspaper in 2012. He was previously president of CBS Digital Media and before that was chairman and CEO of CBS Marketwatch. He also served as executive editor of the San Francisco Examiner.
• Radio One, Inc. has launched OneX, a branded content studio that will be run by a trio of execs brought in by the media company. They include ARCHIE BELL, II, VP, creative director; SHERINA FLORENCE, director of branded entertainment; and ANDRE WOOLERY, visual artist. Bell was previously creative director, NBCUniversal Content Innovative Agency. Florence was formerly associate creative director at McGerryBowan. Woolery was previously digital synthesis director at Media Kitchen.
• JOANNE BRADFORD is leaving her post as head of partnerships at Pinterest. Bradford joined Pinterest in 2013 after previously serving as president of the San Francisco Chronicle. She has also been chief revenue and marketing officer at Demand Media, senior VP, revenue and marketing at Yahoo, and chief media officer at MSN.
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| | What They're Watching | BROADCAST RATINGS
ABC Slams Home Another Record NBA Finals Rating
Another thrilling overtime contest in the NBA Finals led ABC to another easy victory on Sunday. The game, this time won by the Cleveland Cavaliers to even the series at 1-1, was up 6% from Game 1 and the most-watched Game 2 ever on ABC. Through two games, The Finals is averaging the most viewers ever on ABC through that span. Against basketball, CBS' broadcast of The Tony Awards fell 25% from last year, the show's lowest rating ever. NBC was in third. Dateline was even, while A.D. The Bible Continues fell 22% and American Odyssey dipped 20%. Fox aired mostly repeats except for a new Golan the Insatiable, which was down two tenths.
For more, click HERE
CABLE RATINGS
'WWE Smackdown' on Top Thursday
The top original cable program Thursday was Syfy's WWE Smackdown, which drew a 0.6 rating among adults 18-49, down a tenth from last week, along with 2.3 million viewers. WE tv's Braxton Family Values reeled in a 0.5 in the demo and 1.1 million viewers. Also generating a 0.5 rating was Fixer Upper, which attracted 2.1 million viewers on HGTV.
For more, click HERE
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| Overnight Ratings: Sunday, June 7
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | JIMMY KIMMEL LIVE (7)
NBA COUNTDOWN (7:30) | 2.7
3.4
| 7.9
9.3
| | CBS | 60 MINUTES | 0.9 | 8.2 | | NBC | DATELINE | 0.7 | 4.6 | | UNIVISION | AQUÍ Y AHORA | 0.5 | 1.4 | | FOX | BOB'S BURGERS (R) (7)
BOB'S BURGERS (R) (7:30) |
0.4
0.5
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1.2
1.3
| | TELEMUNDO | KUNG FU PANDA 2 | 0.4 | 1.0 | | | | | |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | NBA FINALS | 5.4 | 14.4 | | CBS | TONY AWARDS | 1.0 | 7.0 | | NBC | DATELINE | 1.0 | 5.0 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 0.8
0.6
| 2.0
1.5
| | TELEMUNDO | LA VOZ KIDS | 0.6 | 1.7 | | UNIVISION | ME PONGO DE PIE | 0.4 | 1.2 | | | | | |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | NBA FINALS | 5.8 | 14.9 | | CBS | TONY AWARDS | 1.0 | 6.3 | | TELEMUNDO | LA VOZ KIDS | 0.8 | 2.2 | | NBC | A.D. THE BIBLE CONTINUES | 0.7 | 4.0 | | FOX | FAMILY GUY (R) (9)
GOLAN THE INSATIABLE (9:30) | 0.7
0.4
| 1.7
1.2
| | UNIVISION | ME PONGO DE PIE | 0.5 | 1.6 | | | | | |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | NBA FINALS | 7.0 | 17.5 | | CBS | TONY AWARDS | 0.8 | 5.7 | | UNIVISION | SAL Y PIMIENTA | 0.6 | 1.6 | | TELEMUNDO | SUELTA LA SOPA EXTRA | 0.5 | 1.4 | | NBC | AMERICAN ODYSSEY | 0.4 | 2.6 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Bravo Offers an 'Odd Mom'
The cable network will premiere its second scripted series, Odd Mom Out (8 p.m.) The half-hour comedy stars author Jill Kargman, whose book Momzillas was the inspiration for the show, as an unconventional parent who really doesn't fit with Manhattan's Upper East Side and its uber-wealthy mommy clique. The upshot: Bravo has been promoting the heck out of Odd Mom Out and this female-skewing series should pique the interest of lots of Bravo's Real Housewives viewers.
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| • ABC Family Goes Transgender
The Disney-owned cable network pushed the envelope with reality series The Fosters, about a lesbian biracial couple raising biological and adoptive children together, when it premiered two summers ago. When The Fosters returns for season 3 (8 p.m.) it will lead into new docudrama Becoming Us (9 p.m.). Becoming Us follows Midwestern teen Ben who is recovering from his parents' divorce when he discovers that his father is in the process of transitioning into a woman. Then Ben's girlfriend tells him that her father is also transgender. The upshot: The Fosters has done well for the network, averaging a 0.6 and 1.7 million viewers in its first season and a 0.6 and 1.4 million viewers during its second season. With the Caitlin Jenner transgender story all over the news, it will be interesting to see what kind of audience Becoming Us draws.
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| • TNT Ready for More 'Major Crimes' and 'Murder'
The popular police drama returns for its fourth season (9 p.m.) leading into the second season of Murder in the First. Major Crimes, a spinoff of TNT hit The Closer, averaged a 0.7 in the 18-49 demo and 4.5 million viewers per episode in season 3, just a slight drop-off from the 0.8 demo rating and 4.7 million viewers it averaged in season 2. Stephen Bochco-created drama Murder in the First (10 p.m.) averaged a 0.5 18-49 demo and a solid 2.8 million viewers in its first season. The upshot: The network's slogan has been "TNT Knows Drama" and these series have shown viewers do tune in for cops and robbers. Major Crimes has been the most-watched scripted series on Monday night cable and one of the most-watched dramas overall. Last summer these two shows aired back to back and did well, although Murder in the First lost a big chunk of the Major Crimes' lead-in audience.
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