MCN Newswire: Seeking Men Who Like Reality; Net2TV Going OTT; Looking Good for AT&T-DirecTV
Top Stories - June 29, 2015
COVER STORY: In Search of Men Who Watch Reality A Ratings Intelligence ranking of the top 30 reality shows finds men are underrepresented in the audience mix. But producers have plans for enticing them to watch. more
Next TV: Net2TV's Morgan Opens Door to OTT Net2TV Corp. is taking aim at the next generation of television using an over-the-top distribution approach that enables its partners to rapidly develop special-interest channels that can be produced and created at costs that vastly undercut traditional models. CEO Tom Morgan talks to Next TV editor Jeff Baumgartner. more
SPECIAL REPORT: Weaving a Programmatic Web The programmatic TV business went from "partly cloudy to partly sunny" over the last six months, and recent marketplace launches are likely to produce even more activity in the second half of the year. more
Comcast's X1 Blends Sports with Interactivity Looking to engage more deeply with stat-hungry baseball fans, Comcast has begun to roll out a data-driven, integrated interactive feature for its X1 platform that analyzes and illustrates pitcher-hitter and team-to-team matchups, tracks fantasy points, computes win probabilities, and shows which portion of the ballpark individual batters tend to put the ball into play. more
Sources: FCC Poised to OK AT&T-DirecTV Merger Industry sources tracking the government's vetting of the $48.5 billion merger between AT&T and DirecTV said Friday the deal is expected to get the green light from the FCC and the Department of Justice soon, with negotiations over deal conditions wrapping up and a decision coming likely within "days" or at most a couple of weeks. more