Is it Time to Rethink the Showroom?

This Week's Top Story - 06.23.15 Is it Time to Rethink the Showroom? » By Ira Friedman Today I am finding a handful of dealers reconsidering the need of a demo facility, seeing the showroom as a marketing tool addressing three needs. This Week's News Stories On Controls Adds Director of Control Role » Chief and Da-Lite Change Commercial Sales Roles » This Week's Product Stories 4K/UHD Switcher is Atlona's Second Major Launch » ICE Cable Delivers Thinner Clear Series 2 HDMI » Russound Offers Two New Controllers » Triad Adds Step-up Dolby Atmos Loudspeaker » This Week's Blogs With HDCP 2.2, There's More HDMI to Love… Or Hate by John Sciacca Sonos and Apple Music Need to Work Together by Henry Clifford The Value of Beta Testing by Todd Anthony Puma InfoComm: Where Great Minds and Big Money Come Together by Heather L. Sidorowicz Quote of the Week "As Dolby's loudspeaker development partner for the last few years, we have had the opportunity to be involved in a significant step forward in home surround sound systems." --David Nelson, Director of Product Development, Triad Speakers Inc. ©2015 NewBay Media, LLC

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