Hispanic Viewer Impact on NBC’s Beauty Pageants

Univision's decision to end its association with the Miss Universe Organization, which is a joint venture between Donald Trump and NBCUniversal, is one the more significant news stories of the week. We invite you to view our analysis in the report below, get acquainted with Ratings Intelligence and start your risk-free trial today.

Report - published June 26, 2015 Hispanic Viewer Impact on NBC's Beauty Pageants click above to view full report   Key insights from this report: 1. The Miss Universe pageant traditionally earns stronger ratings for NBC than Miss USA does for the network. Ratings for the Miss USA pageant have been inconsistent in recent years. The 2014 edition was up from 2013, but both scored fewer 18-49 viewers than any of the previous installments since 2007. Miss USA 2014 performance among households wasn't quite as poor. Household ratings were up from 2013, as well as the 2009 and 2010 editions. That said, household ratings were down from 2007, 2008, 2011 and 2012. READ MORE No charge for the first two weeks of unlimited web access, then only $75/mo. Cancel anytime. Risk free.

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