B&C BREAKING NEWS: Dollars Appear Down as Upfront Gets Going

June 24, 2015 Dollars Appear Down as Upfront Gets Going The upfront appears to be shrinking again, with some buyers and sellers expecting as much as a 10% drop in sales volume. Pricing also appears to be weaker than last year, with the broadcast networks trying to squeeze out increases of 4½% at the high end and 2% on the low end from buyers who see a flat market. Jon Lafayette has the story. More»

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