B&C BREAKING NEWS: CW Finishes Upfront With Strong Volume

June 26, 2015 CW Finishes Upfront With Strong Volume In what seems to be a weak market overall, the CW's upfront sales for next season are up about 12% to 15%, to more than $400 million, according to sources familiar with the situation. Ad prices on a cost-per-thousand (CPM) viewer basis are up 4%, near the high end for broadcast networks this upfront. Jon Lafayette has the story. More»

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