Using Cloud Playout to Simplify Your Disaster Recovery Plans

Using Cloud Playout to Simplify Your Disaster Recovery Plans How broadcasters and media organizations can use advanced playout innovations to avoid catastrophic loss of income from off-air disasters. Disasters, whether natural or manmade, pose an increasing threat to business viability for broadcasters and media companies. Just one hour of off-air time can be costly. On top of financial losses, mostly related to advertising and other unfilled contractual agreements by company mandate or law, broadcasters can suffer damage to their reputation that results in audience declines. Many broadcasters are required to have effective Disaster Recovery Plans (DRPs) in place, which typically include the most critical components of their Business Continuity (BC) mandates. The standard approach of maintaining a mirrored playout system at the same location, or a remote location, can be complex and costly. Cloud Disaster Recovery (CDR) from Imagine Communications is an exciting new capability that provides private or public cloud-based disaster recovery for broadcast and video playout operations. Because CDR is cloud-based, it is always available and accessible – in addition to being geographically independent from the disaster location. CDR ensures a virtually seamless, rapid transition from primary playout to a virtualized, remote playout that ensures business operations are not interrupted, and it is the most practical choice for business continuity in the event of disaster.

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