Programmatic Ad Technology Proliferates

Brought to you by: TV Technology Magazine serving the Broadcast, Production, Broadband, Satellite and Mobile Markets This Week's Top Stories - 05.08.15 Deborah McAdams - Executive Editor   Quote of the Day: "Somewhere out there in this audience may even be someone who will one day follow in my footsteps, and preside over the White House as the president's spouse. I wish him well." ~ Barbara Bush, in a 1990 commencement address at Wellesley College On this Day: In 1886, an Atlanta pharmacist invented what became Coca-Cola. Programmatic Ad Technology Proliferates ~ by Gary Arlen These platforms integrate commercial delivery, targeting and measurement as well as ad effectiveness, paving the way for the advanced marketing options that ATSC 3.0 will enable. WGBH and Sony Partner on Cloud Workflow When it came time for PBS flagship station WGBH in Boston to replace an aging master control, CTO Stacey Decker felt that the station needed to move in a different direction. Cord-Cutter Gear: Three Antennas and a Pre-amp RF expert Pete Putman puts a series of over-the-air antennas and one amplifier through the drills. He reviews the CC Aerowave, HD Quad, StealthTenna 50 and the Juice amp. NAB to FCC: TV Licensees Should Trump White Space Devices "The commission continues a disturbing and unprecedented trend of elevating unlicensed operations over licensed LPTV and TV translator stations." Net Insight Records Strongest First Quarter on Record "This remains our strongest first quarter on record and I expect our growth to continue over time, albeit not always at a smooth pace" PE Group Acquires Broadcast Sports, Inc. BSI will operate as Broadcast Sports International, LLC after the transaction. CEA: 1 Million U.S. Drone Flights Daily by 2025 There will be 1 million drones flights per day over U.S. soil by 2025, the CEA predicts, "given the right regulatory environment." Kentucky Derby Draws 16 Million to NBC Viewership peaked at 17.9 million from 6:30-6:45 p.m. Eastern when American Pharoah crossed the finish line. NewBay Media and Blackmagic Launch Creative Video Revolution Tour The Creative Video Revolution Tour, sponsored by Blackmagic Design and NewBay Media, will make its first of three stops in Nashville, Tenn., on June 2, where visitors can get firsthand experience on a range of Blackmagic Design products. News & Technology INT'l: Serbian Broadcasters Nears DVB-T2 Transition SPORTS: ChyronHego to Sponsor 36th Sports Emmy Awards SPORTS: Riedel STX-2000 Connects Real Madrid Fans with Players PEOPLE: Tim Schuette Named Sennheiser VP Global Sales, System Integration PRODUCTION: WOFL Reveals New Set From FX Design Group Industry Roundup Azure Nightmare: Customer Suffers 9-Day Intermittent Outage, Gets No Help From Microsoft (CRN) Wheeler Remains Independent With Comcast Denial (Multichannel News Blog) Comcast promises 4K (Advanced Television) 2016 Presidential Election Could Be Brought to You By Drones (The Guardian) NCTA and ACA to Seek Title II Court Stay (B&C) TV Technology White Papers "Video Dropouts and the Challenges they Pose to Video Quality Assessment" from Interra Systems explores various kinds of video dropouts, the source of these errors, and the challenges encountered in detection of these errors. "High Speed Bridge to Cloud Storage" is a new ebook from Signiant that introduces Signiant Flight (previously known as SkyDrop), a SaaS solution for accelerated transfer of content to and from cloud storage. "Using Cloud Playout to Simplify Your Disaster Recovery Plans" from Imagine Communications describes how using its Cloud Disaster Recovery system can provide private or public cloud-based disaster recovery for broadcast and video playout operations. "Controlling and Monitoring Studio Displays" from Orad describes the implementation of the Orad TD Control studio display in The Weather Channel's new Atlanta studio. TV Technology and Broadcast Engineering Publish IP Transition Study with Grass Valley The results indicated a strong current level of IP technology deployment and a trend toward increasing utilization.   ©2015 NewBay Media, LLC

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