| Today's Top Stories | | #1 | Nielsen Pulls Campaign After Tweets Show Up in Porn Feeds
| | | The TV and digital measurement company's Promoted Tweets on Twitter were stopped after they began appearing on "Homemade Porn" and "Daily Dick Pictures" profile pages, according to an Adweek report. Nielsen was not alone. Promo tweets from Duane Reade, Gatorade and NBCUniversal also appeared in porno feeds but no word on whether they cancelled their ads. Twitter says its "product team is working to fix the issue."
Why This Matters: This could really hamper Twitter's ad revenue base. Robert Peck, an analyst for SunTrust Robinson Humphrey, estimates there could be as many as 10 million Twitter accounts dedicated to sharing pornography and that the social network needs to do a better job of blocking them.
Two Takes: Adweek | Business Insider
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| | #2 | Google Documents Problems With Ad Injectors
| | | Ad injectors are computer programs that insert ads — or replace existing ones — on websites as users browse them. And the ads are not paid for. Google says it has received more than 100,000 complaints about ad injectors appearing in its Chrome browser since the start of 2015, The Wall Street Journal reports. A Google study found that 5.1% of page views on Windows and 3.4% of page viewers on Mac showed signs of ad injection software.
Why This Matters: Kurt Thomas, a research scientist at Google says, "Everybody has known about ad injection, but we're finally getting an idea of how many parties are involved and that there isn't a simple solution to handle this."
Two Takes: WSJ | Ad Age
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| | #3 | Digital Agency Huge Helps Moms Come Back to Work
| | | The IPG shop has introduced a phase-back program for new moms meant to make their return to work at the agency after maternity leave less stressful and more empowering. The new program is part of its benefits package that allows more flexible hours, shorter workdays or remote work in the six months following parental leave.
Why This Matters: Huge says it wants to retain its top talent and many of those people are new moms. Says Huge president and COO Shirley Au, "making it easier for mothers to transition back into full-time work allows more women to continue their careers at Huge. I also want people to feel like when they're pregnant, it's great news, not news that you'd want to hide."
A Take: Ad Age
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#4 Dieste Named Agency of Record for LALA (MediaPost)
#5 360i Creates Mother's Day Awards Campaign for Fisher-Price (Ad Age)
#6 State Farm Commercial Tries to Ignite Social Media Buzz (Digiday)
#7 Havas Reports 7.1% First Quarter Organic Growth (MediaPost)
#8 IBM, Facebook Form Product Innovation Partnership (Ad Age)
#9 Iconic Village People Hit 'YMCA' Lives on in Licensing (Adweek)
#10 Google Mobile Searches Surpass Desktop (MediaPost)
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Dollars in billions that will be spent on local programmatic advertising in 2019, according to projections by Borrell Associates. That compares to $5 billion that is expected to be bought programmatically locally in 2015.
– Reported by eMarketer
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| | MBPT Spotlight | Univision, Telemundo Plan to Get Aggressive in Upfront—Market leaders look to steal dollars from English-language nets
By John Consoli
Univision's ad sales chief Keith Turner has a message for the English-language broadcast networks as the upfront selling period for the 2015-16 TV season approaches: "We're not going to wait in the car until they finish selling."
Instead Turner and his sales team are going to go directly after English-language network ad dollars from the get go by pointing out why Univision should be getting a larger share of the broadcast marketing pie.
"We will be selling the value of our audience vs. the English-language networks," Turner says. "We'll tell advertisers that 92% of the viewing on our network is live compared to somewhere in the mid-50% range for the English-language networks. And we'll tell them that 76% of our audience can't be reached any other way."
And while Turner acknowledges that there still are many brands that advertise on the English-language networks that aren't yet on board with Univision, he says that becomes a major opportunity for the network in this year's upfront.
Which luxury automakers became Univision clients in the fourth quarter? How is NBCU's Telemudo trying to fight back against its larger competitor?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • MELISSA SCHOENKE has joined Mithun as a managing director and will oversee the Minneapolis-based agency's media operation, including client strategy, partnerships, investments and content integration. Schoenke was previously director, media strategy at Target. Prior to that she was an a national account director at Carmichael Lynch. She spent seven years at Nike where she rose to U.S. Brand Connections, digital ad manager. She has also worked at Omnicom and DDB Needham.
• RIC HARRIS was named president and general manager of NBCUniversal-owned TV stations WCAU and WWSI in Philadelphia. He succeeds Eric Lerner who was recently named president and general manager of NBCUniversal-owned WNBC New York. Harris was previously president and general manager of WVIT Hartford, also owned by NBCU.
• ANA SALAS SIEGEL has been appointed general counsel for NBCUniversal's Hispanic Enterprises & Content unit. She was previously senior VP and deputy general counsel, business and legal affairs, at Fox Latin America Channels and Fox International Channels.
• ALEJANDRO SANZ was named the third judge on Univision's new music-based competition series La Banda, which premieres this September. He joins previously announced judges Ricky Martin and Laura Pausini. Sanz was won three Grammy Awards and 17 Latin Grammys.
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| | What They're Watching | BROADCAST RATINGS
CBS, NBC Tie on Low-Rated Tuesday
CBS and NBC tied on Tuesday. NBC's Undateable received a minor improvement for its hourlong live episode, rising a tenth from last week, while The Voice fell 14% to a series low. Chicago Fire was even. CBS, which led outright among total viewers, saw Person of Interest tumble 21% to a series low for its season finale, while NCIS: New Orleans sank 16%. Earlier, NCIS was even with last week. ABC was in third. Following a Tuesday edition of Dancing with the Stars, Agents of S.H.I.E.L.D. was even with last week and Forever wrapped its season up a tenth from its last episode. The CW bested Fox again. The Flash was down a tenth and iZombie was even. Fox rounded out the night. Hell's Kitchen was up 9% and New Girl rose a tenth for its season finale.
For more, click HERE
CABLE RATINGS
NBA Playoffs Stay on Top in Second Round
The NBA playoffs on TNT were back on top of the ratings for original cable programs on Monday. The L.A. Clippers' series-opening win over the Houston Rockets attracted a 1.9 rating among adults 18-49 and 4.7 million viewers, while the Chicago Bulls' victory over the Cleveland Cavaliers drew a 1.8 rating and 4.6 million viewers. VH1's Love & Hip Hop: Atlanta was the top non-sports program, placing third overall with a 1.4 in the demo and 2.6 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, May 5
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS | 2.0 | 14.2 | | NBC | THE VOICE | 1.9 | 8.7 | | ABC | DANCING WITH THE STARS | 1.4 | 10.1 | | CW | THE FLASH | 1.4 | 3.6 | | FOX | HELL'S KITCHEN | 1.2 | 3.4 | | UNIVISION | AMORES CON TRAMPA | 1.0 | 2.6 | | TELEMUNDO | AVENIDA BRASIL | 0.5 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS: NEW ORLEANS | 1.6 | 13.2 | | ABC | MARVEL'S AGENTS OF S.H.I.E.L.D. | 1.5 | 4.5 | | NBC | UNDATEABLE | 1.3 | 4.3 | | UNIVISION | HASTA EL FIN DEL MUNDO | 1.1 | 3.0 | | FOX | NEW GIRL (9)
WEIRD LONERS (9:30) | 1.1
0.6 | 2.2
1.6 | | CW | iZOMBIE | 0.7 | 1.9 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.1 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | CHICAGO FIRE | 1.6 | 6.7 | | CBS | PERSON OF INTEREST | 1.1 | 8.2 | | ABC | FOREVER | 1.1 | 4.1 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.0 | | UNIVISION | QUE TE PERDONE DIOS | 0.8 | 2.3 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • TLC Delivers 'Labor Games' Sneak Peak
This new game show will have its official premiere this fall, but TLC will air a sneak peak episode (10 p.m.) to gauge viewer interest. Labor Games, hosted by Lisa Arch, takes place in the delivery room as women in labor are given a chance to win trips, cash, baby products and a $10,000 scholarship for their soon-to-be newborns. TLC has ordered 12 episodes. The upshot: Who says reality TV producers are running out of new ways to target viewers? Labor Games should be of interest to at least a segment of female viewers and depending on viewership of this episode, the network will have time to make some adjustments before the regular run begins in the fall.
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| • 'Monument Guys' Join History
History channel will use the return of American Pickers for its eighth season (9 p.m.) to lead into a new reality show titled Monument Men (10 p.m.). Small towns around the country regularly erect monuments to ensure local legacies, and this series follows the workers at the Crucible Foundry in Norman, Okla., who research, sculpt and cast bronze statues of local heroes. The foundry is run by brothers Mark and Steve Palmerton, and features sculptor Craig Campbell. Each week they'll work on a different project for a different town. The upshot: American Pickers averaged a 0.6 18-49 demo rating with around 3 million viewers per episode last season, giving Monument Guys a solid lead-in and every chance for success.
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| • 'Criminal Minds' Closes Out Season
The CBS police procedural concludes its 10th season (10 p.m.) averaging more viewers than it did in season 9. While its 18-49 demo rating slipped slightly from a 2.3 to a 2.2, it is still broadcast's sixth most-watched primetime drama in both viewers and the demo. The upshot: Criminal Minds will be back for an 11th season, and shows no signs of losing viewers as many dramas do as they age.
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Phone: 201-314-0424 | Send Email
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