INTX Expo - DAY 03 - May 07, 2015

Top Stories - May 07, 2015 INTX 2015: Brands Will Drive Non Linear Programming A+E president and CEO Nancy Dubuc said the key to success in the linear and non-linear content landscape is providing branded content where and when the viewer wants it. At the closing General Session at INTX: The Internet & Television Expo here Thursday she added that can be a mixture of both short-form and long-form shows. More» INTX 2015: Hulu Cozies Up to Cable Hulu's recently announced partnerships with a handful of MVPDs isn't just about getting the OTT service on the set-top box, but also centers on deeper business relationships that aim to increase Hulu's subscriber base while also giving cable operators a new source of recurring revenue, executives said at an INTX session Thursday. More» INTX 2015: IP Could Be Boost To Multicultural TV Internet-protocol TV distribution could be a big asset to multicultural programmers, but networks in that category still see their relationships with pay TV providers as bedrock to build their businesses on. More» INTX 2015: Wheeler Pledges No 'Excessive' Pole-Attach Rates FCC Chairman Tom Wheeler said Wednesday that the FCC would "align" pole attachment rates for cable and telecom operators. "I intend to ensure that you do not confront excessive rates for pole attachments," he said in a speech at the National Cable & Telecommunications Association's INTX 2015 convention in Chicago. More» INTX 2015: Authenticity Key to Reaching Millennials Contrary to popular belief, millennials aren't all lazy, fickle, cord-cutting kids, but they do crave authenticity and demand it from their entertainment content, according to a panel of cable-network executives speaking at the INTX show late Tuesday afternoon. More» Guest Blog Acquired Content: Cable's Cornerstone By Steve MacDonald News Netflix to FCC: AT&T-DirecTV Deal Needs Work CNN Helps FAA With Drone Next Steps Lifetime's 'Broad Focus' Targets Female Creatives HBO, FX Lead Critics Choice TV Awards WE tv To Develop Opera-Backdrop Reality Series Disney Channel Sets June 'Teen Beach 2' Debut

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