Video Analytics Can Make You More Money - Here’s How
Video Analytics That Improve Business Results
Hi Nattida
This new era of data collection has profound consequences for the broadcast industry. It's now possible for content distributors to understand how their services are used and monetized at a significantly more accurate and granular level.
For this latest whitepaper, Video Analytics Can Make You More Money, we spoke with many of the world's leading broadcasters and media organizations to learn how video analytics are helping them make more informed decisions about content and advertising; viewer acquisition and engagement; and technology and operations.
Ooyala harnesses the power of big data to help broadcasters, operators and media companies build more engaged audiences and monetize video with personalized, interactive experiences for every screen. We go beyond traditional online video platforms, providing software and services combining best-of-breed technologies with industry-leading video analytics to help our customers optimize and automate video programming, streaming and syndication. Some of the most successful and innovative media companies in the world—ESPN, Telstra, NBC Universal, Univision, VICE, The Washington Post, Arsenal, Dell and more—rely on Ooyala. Ooyala is an independent subsidiary of Telstra.