Part 1 of a 2-Part Series Using Video to Gain a Competitive Advantage:
A Business Strategy for Mid-Market Companies  Buying a new, or even a used, car is a significant investment for many consumers. Today, most car dealers offer extended warranty policies that help buyers protect that investment. But the dealership sales staff can't always answer the warranty questions asked by prospective buyers, which is why one auto dealership considered staffing a warranty specialist in each of its locations.
After weighing the costs against the benefits, the dealership decided to staff a warranty specialist in its headquarters and install video communication technology at each of the branch locations. Using video communication lets the warranty specialist and prospective buyer have a better conversation about the extended warranty policy in a direct and more personal way instead of relaying questions through the sales person. Click here to read more.  Part 2 Coming Soon:
Creating a Video Collaboration Strategy:
Four Mistakes Mid-Market Companies
Make and How to Avoid Them The video collaboration industry is changing rapidly. With the proliferation of IP, simplified user interfaces, and the introduction of new form factors, such as business-quality personal video solutions for the desk or laptop, video collaboration is more accessible than ever before. | |
