WAKE UP!
MULTICULTURAL TV
MEANS BIG BUSINESS
Attend the Annual Multicultural TV Breakfast at INTX Each year, this breakfast program is the best opportunity at INTX
to re-connect with others in the business of Multicultural TV.
Join us Wednesday, May 6 from 8:00 a.m. to 9:30 a.m
at McCormick Place West Room 183AB. Breakfast is followed by a program of two, 30-minute panel discussions*: PANEL 1: REVISING THE BUSINESS OF CONTENT DISTRIBUTION | MODERATORS | PANELISTS | 
MARYANNE
HOWLAND
Founder, President
& Chief Excitement
Officer
Ibis Communications,
Inc.
| 
R. THOMAS
UMSTEAD
Programming
Editor
Multichannel
News
| 
EMMA
BRACKETT
Vice President, Content & Programming
DIRECTV LLC
| 
NICK FEBRIZIO
Senior Vice President,
Distribution & Affiliate
Marketing
Asia TV USA Ltd.
| 
JAMES "JB" BROWN
Senior Vice President, Content Distribution & Marketing
REVOLT
| 
TOM
MOHLER
CEO
Olympusat Holdings
| Technology has afforded both programmers and providers with a number of new distribution opportunities for consumers to access and enjoy television and video content. This panel of content acquisition and affiliate relations executives will address how this situation is re-creating the traditional carriage agreement.
PANEL 2: AUDIENCES YOU CANNOT AFFORD TO IGNORE
| MODERATORS | PANELISTS | 
MARK
ROBICHAUX
Editorial Director
B&C &
Multichannel
News
| 
ADRIANA
WATERSTON
Senior Vice President, Insights & Strategy
Horowitz
Research
| 
BURKE
BERENDES
Partner
Condista
| 
LUIS
CABALLERO
Executive Director,
Marketing -
Hispanic Strategy
Cox Communications
| 
SERENA
PETRECCA
International Sales
and Marketing
Manager
Mediaset Italia
| 
JOSÉ E.
VÉLEZ-SILVA
Executive Director,
Multicultural Marketing
Comcast Cable
| Numbers don't lie. Multicultural audiences are simply too large to ignore. The economic impact of these segments on the television business is extraordinary. In this panel, programming and marketing executives share how their companies are attracting these consumers with increased programming options and successful marketing promotions. VISIT MULTICHANNELEVENTS.COM/MULTICULTURALTV
TO REGISTER BEFORE SPACE RUNS OUT!
This event is produced by Schramm Marketing Group on behalf of
Broadcasting & Cable and Multichannel News * Panels subject to change. 
| 
