| Today's Top Stories | | #1 | MDC CEO Agrees to Pay Back $8.6M Improperly Reimbursed Expenses
| | | The SEC has found that Miles Nadal was improperly reimbursed for expenses between 2006 and 2014 for items including travel and commutation expenses, charitable donations, entertainment and medical expenses, MediaPost reports. The agency holding company's top executive has agreed to pay the money back and MDC will now adopt new policies regarding reimbursements.
Why This Matters: The disclosure resulted in MDC's stock price plummeting by more than one-third from $28 per share to $19 per share. Nadal, meanwhile, can afford to pay back the money. His total compensation package in 2015 was $16.8 million.
Three Takes: MediaPost | Adweek | MediaPost
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| | #2 | Maker Studios Wants to Sell Ads Across YouTube
| | | The Disney-owned online video network told a NewFronts audience that it not only wants to sell ads for its own YouTube content, but also for all channels on the video platform through a new program called Select, Ad Age reports. Maker will use its own audience data to help marketers place targeted ads across YouTube channels and is also offering Nielsen's Online Campaign Ratings to guarantee a brand's ads reach the intended audience. DigitasLBi and Starcom MediaVest are the first agencies to sign up.
Why This Matters: The practice of a content channel owner buying advertising on behalf of brands on its competitors' channels is certainly something different. Maker Studios wants to become the ad sales intermediary for all of YouTube and its head of sales, Jason Krebs, says he is "unconcerned" with how his competitors will react to their rival selling ads on their creators' channels.
A Take: Ad Age
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| | #3 | 'Jimmy Kimmel Live' Will Feature Paid Western Union Skit
| | | The 90-second skit within the show to air on Tuesday night will be created by Kimmel and address Western Union's money-transferring service for Mother's Day, Ad Age reports. It is meant to show how easy it is to send money to mom using the company's mobile app. Kimmel has full creative control. Western Union is also sponsoring the entire week's show. Gravity Media worked on the campaign.
Why This Matters: Western Union is looking to reach millennials, knowing that not only will the skit get exposure on the show, but it will also end up on social media. Kimmel has previously created ad skits for Aflac and Old Navy.
A Take: Ad Age
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#4 As C3 Ratings Continue to Decline, Cable Nets Increase Commercial Loads (B&C)
#5 WPP, Scripps Invest in Fashion and Style Site Refinery29 (Ad Age)
#6 Without Sex How Does Abercrombie Stay Distinctive? (MediaPost)
#7 Forrester Predicts Bright Future for Mobile e-Commerce (Digiday)
#8 Online Video and Content Company Defy Media Trashes the NewFronts (WSJ)
#9 New Vonage CMO Plans Aggressive B-to-B Initiative (Ad Age)
#10 Even Podcasts Have an Upfront This Year (WSJ)
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Percentage of people in the U.S. who say they would watch a digital ad in order to cut down on subscription costs to a streaming video service, according to a study by Deloitte.
– Reported by Medialifemagazine.com
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| | MBPT Spotlight | A New Way to View Today's Ethno-Cultural Consumers
By Bob Levin, president, Screen Engine/ASI
We have lived in a country that for more than two centuries has been demographically dominated by a white Caucasian majority. We are now in the midst of an unprecedented sea change as the combined grouping of Asian-Americans, Hispanic/Latino Americans, African-Americans and American members of the LGBT community evolve into America's New Majority.
Marketers and their media agencies that are attuned to this change have realized that skin color, language preference or lifestyle choice have lost significant value in planning strategies and tactics to address these audiences.
What four segments does Screen Engine divide consumers into? And how does the new majority feel about technology?
For more, click HERE
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| | Fates & Fortunes | • DAVE SHULL was named group president of a new division of The Weather Company, The Weather Channel Television. In this newly created role, Shull will oversee all aspects of The Weather Channel network and its content distribution. He will also work with Weather Channel's ad sales leadership in both the technology and ad selling areas. David Clark, president of The Weather Channel network, will report to Shull, who joins the company from Dish Network, where he was executive VP and chief commercial officer.
• NINA LAWRENCE is out as publisher of Time Inc.'s InStyle magazine less than six months after she was appointed, according to a report in Ad Age. Lawrence joined InStyle in November from The Wall Street Journal, where she was VP of global marketing and advertising. Prior to that she had spent 15 years at Condé Nast, including a seven-year stint as VP and publisher of W magazine. No successor has yet been named.
• JENNIFER HOHMAN was named to the newly created position of global chief marketing officer at Kirschenbaum Bond Senecal + Partners, according to a report by Adweek. Hohman was most recently head of global accounts at IPG Mediabrands. Prior to that she was executive VP of North America business development at the agency. She has also held positions at UM, MRM and Ogilvy One.
• JIM HOUCK has joined Lowe Campbell Ewald as executive creative director in its San Antonio office. He's been working as a freelance copywriter and prior to that he held positions at SapientNitro, Saatchi & Saatchi LA and Crispin, Porter + Bogusky.
• ROB QUINN was appointed VP/marketing manager for Cumulus Colorado Springs. A 30-year broadcasting and marketing veteran, Quinn was most recently national worldwide outside sales and marketing manager for Profile Design Components and Bellwether Cyclewear. Prior to that, he spent 10 years as general sales manager for 91X and XTRA Sports San Diego. He also held general manager positions in Denver with Entravision, Bustos Media and Liberman Communications.
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| | What They're Watching | BROADCAST RATINGS
NBC Wins as 'Voice' Stays at Monday Low
NBC led the broadcasters on Monday. The Voice and The Night Shift were both even with last week. ABC was second in the demo and first among total viewers. Dancing With the Stars dipped 5% and Castle fell 7% to a series low. CBS returned Stalker from a nine-week hiatus to its new Monday time slot. The drama was up 17% from its last episode. Earlier, 2 Broke Girls was down 19% and Mike & Molly dipped 10%. NCIS: Los Angeles stayed even with last week's series low. CBS finished in third, and Fox was right behind. Gotham was down a tenth while The Following was steady. The CW rounded out the evening. The Originals and Jane the Virgin were even with last week.
For more, click HERE
CABLE RATINGS
'Game of Thrones' Tops NBA Playoff Action on Sunday
Only Game of Thrones could knock the NBA playoffs off their perch atop original cable programs. The HBO drama led Sunday with a 3.5 rating among adults 18-49 and 6.7 million viewers. Coming in second was the late NBA game on TNT, in which the Dallas Mavericks beat the Houston Rockets, drawing a 1.6 in the demo and 3.7 million viewers. Bravo's Real Housewives of Atlanta also attracted a 1.6 rating along with 3.4 million viewers. The eighth season finale of Ax Men on History, which reeled in a 0.7 in the demo and 2.3 million viewers, led into the second season premiere of The Legend of Shelby The Swamp Man, which landed a 0.6 rating and 1.8 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, April 27
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.6 | 10.4 | | ABC | DANCING WITH THE STARS | 1.8 | 12.4 | | CBS | 2 BROKE GIRLS (8)
MIKE & MOLLY (8:30) | 1.7
1.8 | 7.1
7.5 | | FOX | GOTHAM | 1.5 | 4.6 | | UNIVISION | AMORES CON TRAMPA | 0.9 | 2.3 | | CW | THE ORIGINALS | 0.5 | 1.1 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.7 | 10.9 | | ABC | DANCING WITH THE STARS | 2.1 | 13.5 | | CBS | STALKER | 1.4 | 6.0 | | FOX | THE FOLLOWING | 1.2 | 3.6 | | UNIVISION | HASTA EL FIN DEL MUNDO | 1.0 | 2.8 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.3 | | CW | JANE THE VIRGIN | 0.4 | 1.1 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS: LOS ANGELES | 1.4 | 7.9 | | ABC | CASTLE | 1.3 | 8.5 | | NBC | THE NIGHT SHIFT | 1.3 | 5.4 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.2 | 2.5 | | UNIVISION | QUE TE PERDONE DIOS | 0.7 | 2.1 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'One Big Happy,' Not So Happy
NBC is pulling sitcom One Big Happy after Tuesday night (9:30 p.m.). The sitcom about a gay woman who gets pregnant by her married best friend did not draw a big audience. Undateable has been its lead-in, averaging a 1.5 18-49 demo rating and 5.3 million viewers. One Big Happy has been losing some of that audience, retaining only a 1.2 in the demo and 4.1 million viewers. The upshot: NBC continues to try to find comedies that can draw mass audiences but it hasn't been successful. In the case of One Big Happy, comedies based around gay characters have not done well on the broadcast networks with ABC's Modern Family being the exception.
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| • 'Deadliest Catch' Still Luring Viewers
The long-running Discovery series (9 p.m.) continues to draw a solid audience in its 11th season, although slightly down from last season. Catch, which follows crab fishermen who brave bad weather and rough seas off the coast of Alaska to earn their living, drew a 1.2 18-49 demo rating and 3.2 million viewers in its premiere. In its second week, it averaged a 0.9 in the demo and 2.7 million viewers. Its premiere night viewership was tops on the night among all cable networks in both the demo and viewers, and last week's 0.9 was the best on the night for a non-sports cable series. The upshot: This series continues to pull in impressive numbers for a show that's been on for more than a decade, and it is even more important as vehicle for marketers who want to target those hard-to-reach men.
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| • 'Sons of Winter' Begins Its Journey
Discovery will premiere a reality series about a family living in a remote area of Northern Saskatchewan, Canada, who have rejected modern living in favor of living off the grid (10 p.m.). Titled Sons of Winter, the series follows the Barks family — patriarch Randy, devoted mother Tara and three sons, Dale, Shane and Kole. This season follows 20-year-old Dale and 19-year-old Shane as they embark on a 90-day journey of hundreds of miles as a rite of passage into manhood. Meanwhile the remaining family members try to survive the brutal winter. The upshot: This series is right in the wheelhouse of Discovery's reality fans. Ratings will depend whether viewers embrace the family, but the network is doing the show a solid by leading it out of one of its most popular series, Deadliest Catch.
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