| Today's Top Stories | | #1 | Bud Light Apologizes for Controversial Message on Its Bottles
| | | A line on a number of the brand's bottles that read "The perfect beer for removing 'no' from your vocabulary for the night," created a firestorm of social media criticism and resulted in parent company Anheuser-Busch InBev doing damage control. After critics linked the phrase to rape culture, the brewer issued a statement acknowledging that the "message missed the mark, and we regret it." The bottle message was one of more 140 that are part of the "Up For Whatever" campaign created by BBDO.
Why This Matters: A-B InBev has been trying to combat sagging sales of its Bud Light brand by targeting women. This situation will certainly set things back and also puts the creative agency on the hot seat along with the A-B execs who failed to notice before the bottles were shipped.
Three Takes: Ad Age | NYT | Adweek
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| | #2 | Nielsen Warns Clients Not to Release Its 'Impact Data' Results
| | | The ratings company sent a tersely worded message to clients this week saying they would be violating the "permissible use" terms of their contracts if they disclose any of the "impact" data it has begun releasing as part of its ratings sample expansion plan, MediaPost reports. The notice also warned clients that the data cannot be used for media buying or planning or "other commercial purposes" and that Nielsen "retains sole ownership of the impact data" and that clients are forbidden to share it in any way.
Why This Matters: Nielsen clients are concerned about transparency issues and one industry research exec says the wording by Nielsen is unprecedented in the way it dictates how clients can use the data.
A Take: MediaPost
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| | #3 | GroupM Chairman Discusses Media Agency-Client Relationship
| | | Irwin Gotlieb says today media agencies are under pressure to provide clients with more assurances and guarantees that are sometimes out of their control. "I think we've stepped on each other a little bit," he acknowledges. He said former MediaCom CEO Jon Mandel's claim about agencies getting "kickbacks" from media companies has resulted in some clients becoming "very distrustful" of their agencies. But Gotlieb says some clients have also acted in a questionable manner. "I can't tell you how many times we're asked for a disproportionate share of rebates outside of the U.S.," he says.
Why This Matters: Gotlieb believes Mandel's comments have prompted a badly needed discussion of the relationships between the agencies, media and their clients. "We've gone entirely too long without a dialogue. If someone doesn't understand something, let's try to get it out in the open in plain English, no bullshit."
A Take: Ad Age
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#4 Retailers on Instagram Starting to Target Men (Digiday)
#5 Condé Nast Plans Video Hub for Latina Millennials (Ad Age)
#6 AOL Enters Content Partnership With NBCU (NYT)
#7 Hulu Adds Programmatic Ad Sales and Commercial Creation Programs (B&C)
#8 Twitter Enters Ad Partnership With Google (MediaPost)
#9 Tech Startups Favor Outdoor Ads to Capture CMO Attention (Digiday)
#10 GoDaddy Dropping Danica Patrick NASCAR Sponsorship (USA Today)
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Percentage of U.S. adults aged 50-plus who play video games, according to a study by Ipsos MediaCT for the Entertainment Software Association. That age group ranked a surprising second only to the 18-35 year-olds (30%), but ahead of the 18-and-younger group (26%) and the 36-49 year-old group (17%).
– Reported by eMarketer
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| | MBPT Spotlight | Two Sponsors Answer Bell as truTV Laces Up Friday Night Fights
By John Consoli
TruTV will launch its first professional boxing telecast on Friday at 10 p.m. when it premieres the MetroPCS Friday Night Knockout bouts.
In addition to the title sponsor, Turner Sports has also sold a secondary sponsorship to Sony PlayStation. There are still limited sponsorship opportunities available for marketers who want to jump into the ring.
Unlike time buy deals done by Al Haymon's Premier Boxing Champions with NBC, CBS, ESPN/ABC and Spike TV to televise boxing matches, advertising on truTV's Friday night boxing telecasts is being 100% sold by Turner Sports.
"We control all the advertising — TV commercial time, digital inventory and sponsorships," says Will Funk, senior VP of sponsorship integration and business development for Turner Sports Ad Sales. "It's one-stop shopping for marketers and we deal with all the clients directly."
What do boxing sponsors get for their money on truTV? And what other categories have expressed interest in the Sweet Science?
For more, click HERE
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| | Fates & Fortunes | • CRAIG BAHNER has joined Kellogg Co. as president of its U.S. morning foods division, and PAUL NORMAN was promoted to president of Kellogg North America. Bahner was previously chief marketing officer at Wendy's and prior to that held assorted executive roles at Procter & Gamble. Norman, who was Kellogg's chief growth officer, had also been serving as interim head of the morning foods division.
• MARY BETH WEST was named executive VP, chief customer and marketing officer at JC Penney, effective June 1. She also currently is a member of the JC Penney board of directors. West, who was previously chief marketing officer at Mondelez International before leaving that post last summer, replaces Debra Berman, who left JC Penney in March.
• RICK WATRALL was appointed to the newly created position of chief analytics officer at Horizon Media. He was previously a senior partner at marketing analytics company the Hudson River Group.
• MAGGIE SMITH has joined Boston-based agency Toth + Co as senior VP, director of brand and marketing. She was most recently a VP, marketing director at Arnold Worldwide.
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| | What They're Watching | BROADCAST RATINGS
CBS Returns Lineup to Win Tuesday
CBS returned its normal Tuesday lineup to lead among the broadcasters. NCIS was down 5%, while NCIS: New Orleans was even. Person Of Interest was down 7% from its last episode. NBC took second. The Voice fell 19% to a series low. Undateable dropped 14% to a series low and One Big Happy shed 18% to its lowest rating so far. Chicago Fire dipped 6%. Despite a tie-in with Marvel's upcoming Avengers: Age of Ultron, ABC's Agents of S.H.I.E.L.D. declined 13% to tie its series low. ABC was in third. The CW again topped Fox on Tuesday. The Flash rose 15% and iZombie improved 17%. Fox rounded out the evening. Hell's Kitchen dipped a tenth, while New Girl returned from a few weeks off up 11%. Weird Loners was also up a tenth.
For more, click HERE
CABLE RATINGS
'Love & Hip Hop' Beats Sports on Monday
VH1's Love & Hip Hop: Atlanta was Monday's top original cable program, drawing a 1.6 rating among adults 18-49 and 3.0 million viewers. Its after show, Love & Hip Hop Atlanta Afterparty Live, generated a 1.2 in the demo and kept 2.1 million viewers. The 8 p.m. hour of WWE Raw on USA reeled in a 1.3 rating (3.8 million viewers), the 9 p.m. hour landed a 1.2 in the demo (3.8 million) and the final hour drew a 1.1 (3.6 million). In NBA playoff action on TNT, the Milwaukee Bucks' win over the Chicago Bulls attracted a 1.3 in the demo and 3.0 million viewers, while the following game, between the Memphis Grizzlies and the Portland Trail Blazers, drew a 1.2 rating and 2.6 million viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, April 28
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 2.1 | 9.3 | | CBS | NCIS | 1.9 | 14.5 | | ABC | DANCING WITH THE STARS | 1.7 | 9.9 | | CW | THE FLASH | 1.5 | 3.8 | | FOX | HELL'S KITCHEN | 1.1 | 3.2 | | UNIVISION | AMORES CON TRAMPA | 1.0 | 2.6 | | TELEMUNDO | AVENIDA BRASIL | 0.4 | 1.3 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS: NEW ORLEANS | 1.8 | 14.3 | | ABC | MARVEL'S AGENTS OF S.H.I.E.L.D. | 1.4 | 4.5 | | NBC | UNDATEABLE (9)
ONE BIG HAPPY (9:30) | 1.2
0.9 | 4.6
3.2 | | UNIVISION | HASTA EL FIN DEL MUNDO | 1.1 | 3.0 | | FOX | NEW GIRL (9)
WEIRD LONERS (9:30) | 1.0
0.6 | 2.1
1.5 | | CW | iZOMBIE | 0.7 | 1.8 | | TELEMUNDO | TIERRA DE REYES | 0.5 | 1.2 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | CHICAGO FIRE | 1.5 | 6.8 | | CBS | PERSON OF INTEREST | 1.4 | 8.5 | | ABC | 20/20 | 1.4 | 5.9 | | TELEMUNDO | EL SEÑOR DE LOS CIELOS | 1.1 | 2.2 | | UNIVISION | QUE TE PERDONE DIOS | 0.7 | 2.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'Swabinator' Joins VH1 Lineup
Reality series Swab Stories, premiering on VH1 (9 p.m.), aims to answer big questions about people appearing on the show through DNA testing. Jared Rosenthal and his assistant, medical technician Ana Lopez, known as the "Swabinator," collect specimens inside their "Who's Your Daddy" DNA testing clinic on wheels, and then deliver what can sometimes be life-changing news. The upshot: Rosenthal's business has gotten lots of publicity in New York City over the past five years. How realistic his testing and conclusions come across will determine whether the series catches on with a national audience.
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| • Twin Goes Solo on Cooking Show
Cooking Channel (9 p.m.) launches Tia Mowry at Home, in which the actress shares some of her favorite recipes. Mowry is best known for her long-running role on the sitcom Sister Sister where, as a teen, she starred opposite her twin Tamera. She and her sister also appeared in Style Network's reality series Tia and Tamera. Tia also was on BET's hit The Game and is now starring in Nick at Nite's Instant Mom. The Upshot: Viewers have followed Mowry on TV for nearly her whole life. They may want to see what she's got cooking now.
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| • 'Shipping Wars' Viewers Defect
A&E Network will televise back-to-back episodes of Shipping Wars to close out season 7 (10 p.m.). The reality series, which follows independent truckers who compete to transport items that traditional carriers won't deliver, lost a large chunk of audience since returning from its mid-season hiatus on April 1. Prior to the break, Shipping Wars was averaging a 0.5 demo rating and 1.3 million viewers. Since it returned it has averaged a 0.3 18-49 demo rating and just 950,000 viewers. The upshot: The network was hoping that leading Shipping Wars out of Storage Wars would keep its numbers up. Storage Wars has averaged a 0.4 in the demo and about 1.5 million viewers, so its audience was tuning out instead of flowing into Shipping Wars. Have to wonder if A&E sees another season for Shipping Wars.
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Phone: 201-314-0424 | Send Email
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