B&C's Upfront Central: The Latest News From the 2015 Upfronts and Beyond

April 28, 2015 Top Stories As TV Tiptoes, Sellers (Mostly) Back a New Front Unlike their counterparts with the traditional television networks, executives selling online video see a strong market ahead. "I think that the digital side of the equation is on the right side of history," says Peter Naylor, senior VP advertising sales at Hulu. "I say that because you watch how viewers are shifting their habits. The rise of VOD consumption is undeniable and people are getting more and more comfortable timeshiftimg their viewing whether it's through VOD mechanisms or just good old DVR." More» As C3 Ratings Continue Drop, Cable Adds Spots TV audiences measured by the C3 commercial ratings used to buy and sell advertising continue to slide in the first quarter and programmers with the biggest decline are adding more commercials to their air to keep revenues from falling faster. According to a new report from Sanford C. Bernstein analyst Todd Juenger, C3 audiences in primetime were down about 10% from last year. More» More News from B&C Marketers Expect to Up Web Video Ad Spending » NewFronts 2015: Maker Flexes Disney Muscle » Upfronts 2015: IFC Greenlights 'Gigi' » Around the Web What Twitch Can Teach Brands About Marketing to Millennials » Is Hulu Ready to Take on Netflix and Amazon? » How NBCU Replaced Two Words (Main, Frame) With Two Other (Real, Time) » Calendar April 28 AOL NewYork Evening April 29 Hulu New York Morning Refinery29 New York Afternoon Google/Youtube New York Evening April 30 Time Inc. New York Morning LIN Digital New York Afternoon DigitasLBi New York Afternoon Popsugar New York Evening Vevo New York Evening A&E Networks New York Evening May 1 News Corp New York Morning  Time Warner Cable Media New York Noon Vice New York Afternoon For more details click here »

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