Using Machine Learning And Wearables To Make Babies
An innovative startup out of Boston named Ovuline who has built a mobile app for women trying to have children. The app uses data to predict when they are most likely to conceive. You heard that right. Women provide a variety of personal and health related information (the small data) either entering it by hand or directly from a wearable device like Fitbit or Jawbone. The results are impressive. This mobile app has helped over 1.5M women track their menstrual cycle and conceive faster. They are also providing relevant information to keep women knowledgeable throughout different stages of their pregnancy
Apple debuted the long-awaited Apple Watch, and as promised, it gives marketers a completely different way to think about mobile creative. A number of brands and tech names have already developed Apple Watch apps, which will be go live once the smartwatch is available for pre-order on April 10 and in retail stores on April 24. Here are seven brands that already have use cases for the wearable.
Chinese smartphone producer Oppo may be joining the smartwatch market with its own device, with an interesting power system. The manufacturer is apparently going to counter the woeful day-long battery life that currently plagues smartwatches by making the recharging process as quick as possible, with claims that Oppo has managed to get this down to as short as five minutes.