| Today's Top Stories | | #1 | Global CMO Out In Heineken Reorganization
| | | In what is being called a cost-saving move, the brewer is cutting staff and combining executive roles and regional offices. Ad Age reports that global chief marketing officer Alexis Nasard is leaving; president and CEO of the U.S. division, Dolf van den Brink, is being transferred to Mexico. Globally, the CMO and chief sales officer positions are being combined to create one new position called chief commercial officer. Jan Derck van Karnebeek, currently president for central and Eastern Europe and global chief sales officer, will fill that role.
Why This Matters: It's not like Heineken has been doing badly. It reported organic revenue growth last year of 3.3%. However, global CEO Jean-Francois van Boxmeer says this will result in a "flatter" management structure and lower cost of doing business.
A Take: Ad Age
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| | #2 | Buyers Get Late Night 'NBC Nightly News' Ads Pulled
| | | Angry national advertisers have forced NBC News to stop running their commercials during early morning rebroadcasts of NBC Nightly News, The Wall Street Journal reports. Ten of the network's owned affiliates have been repeating the 6:30 p.m. live broadcasts in the wee hours of the morning for the past two months but after the complaints, NBC will replace the national ads in the repeat telecasts with local ads and promotional spots.
Why This Matters: Without national commercials, NBC cannot add the repeat telecast ratings to its earlier evening ratings. However, buyers say the 2 a.m.-4 a.m. telecasts are not a good environment for their commercials and showing them there was not part of their upfront negotiations.
A Take: WSJ
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| | #3 | Radio Rep Firms Pool Services
| | | Media sellers McGavren Guild Media, Local Focus, Commercial Media Sales, HRN Radio Network and MG Malls are joining forces to create Gen Media Partners, an umbrella radio and digital media sales rep company, MediaPost reports. The new unit will be led by McGavren president and CEO Kevin Garrity. The companies will remain separate entities but will be able to cross-sell media; together, they represent over 1,000 radio stations in 330 markets with sales offices in many major cities.
Why This Matters: Relationships like this one offer advertisers the ability to one-stop shop when it comes to buying local radio and their digital extensions, rather than having to do it market by market.
A Take: TKTK
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#4 OMD Expected To Add Digital To Its Media Duties For Wells Fargo (Adweek)
#5 Next Up For Jim Beam—Apple-Flavored Bourbon (Ad Age)
#6 Thrillist Says Hardcore Data Makes Brand Content More Effective (Digiday)
#7 FCB To Handle Creative For Bud Light Lime's Summer Campaign (Ad Age)
#8 SMG Launches Addressable TV Measurement Tool (MediaPost)
#9 TBWA Wins Fourth Account In Two Months (Adweek)
#10 Tips On Buying Mobile Billboards (Media Life)
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|  | • 54.5
Percentage of worldwide search ad dollars that Google will garner in 2015, $44.4 billion of the total $81.6 billion, according to data. Baidu is a distant second with $7.18 billion, followed by Microsoft ($3.45 billion) and Yahoo ($1.9 billion).
– Reported by eMarketer
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| | MBPT Spotlight | Nielsen Report Reminds Marketers Not To Forget About Radio's Reach
By John Consoli
A major reason why marketers continue to move ad dollars out of TV and into digital platforms is to reach millennial consumers, but Nielsen's latest audio report reminds advertisers that radio continues to be a valuable tool to reach that audience as well.
"While advertisers and marketers spend significant amounts of money, time and effort to reach Generation Y across multiple platforms available today, they should remember to connect with these young adults on one of the original platforms for consuming content—radio," the report says.
Data shows that of 243 million Americans aged 12 or over using radio each week, 66.6 million of them are millennials (ages 18-34), more than the 57.9 million are gen Xers (35-49) and a similar number of the listeners are baby boomers (50-64).
How much time per week do millennials spend listening to radio, and where does that listening occur? And what is the top music format and gender breakdown for the different listening demos?
For more, click HERE
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| | Fates & Fortunes | • SIMON PEARCE was named president of mcgarrybowen New York, replacing Tom Sewell who will oversee a new "innovation" project within the agency. Pearce will also fill a newly created position as chief client officer. Pearce was most recently executive VP, worldwide business lead at BBDO. Prior to that he was a managing director at Ogilvy & Mather New York. He has also worked at McCann Erickson, Wieden + Kennedy, Young & Rubicam and Coca-Cola. Sewell, a seven-year veteran of mcgarrybowen, only held the position of president since last May.
• DAREN MAZZUCCA was named VP and publisher at Martha Stewart Living magazine. He has been with parent company Meredith Corp. for five years and has held senior sales positions at assorted magazines, most recently as publisher of Better Homes and Gardens. He also worked at Good Housekeeping, Women's Day, Midwest Living and Country Living magazines. In another move at Meredith, TRACY HADEL was promoted to associate publisher, Better Homes and Gardens. She was previously ad sales director at Every Day with Rachael Ray.
• DAMIEN MARCHI was named global head of content at Havas Media Group. He was previously a member of the executive committee of Euronews in Europe, where he oversaw innovation and products for the news channel. He also worked at FremantleMedia in London and led digital adaptations for shows such as The X Factor and Got Talent, and won two Banff Awards for producing online originals Freak and SortedFood.
• WENDY CLARK is returning to the position of president for sparkling brands and strategic marketing, North America, at Coca-Cola, effective April 6. Clark took a three-month leave reportedly to do some work for Hillary Clinton.
• MIKE GEIGER was named chief digital officer at David & Goliath. He was most recently president, chief integration officer, North America, at J. Walter Thompson. Prior to that he was chief digital officer at Goodby Silverstein & Partners.
• RAFAEL RIZUTO and EDUARDO MARQUES have joined 180LA as the agency's first executive creative directors. They were most recently creative directors at Pereira O'Dell San Francisco. Prior to that they worked together as creative directors at Ogilvy & Mather Brazil.
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| | What They're Watching | BROADCAST RATINGS
NBC, 'The Voice' Lead Monday Night
NBC led the broadcasters on Monday. The Voice dipped 6%, while Night Shift fell 13%. ABC was in second in the demo, but first in total viewers, as both of its shows rose from last week. Dancing With the Stars rose 5% and Castle improved 7%. CBS' lineup was down across the board, ending in third. Both Scorpion and NCIS: Los Angeles fell to series lows. 2 Broke Girls and Mike & Molly were each down 5%, while Scorpion fell 10% and NCIS: LA dipped 6%. Fox aired a new episode of The Following, which dropped a tenth. The CW rounded out the night with repeats.
For more, click HERE
CABLE RATINGS
'Dead' Walks Away From Season Strong
AMC's season finale of The Walking Dead led Sunday with an 8.2 rating among adults 18-49 and 15.8 million viewers. Post-show Talking Dead scared up a 3.9 rating and 7.5 million viewers. Bravo's Real Housewives of Atlanta had a 1.2 in the demo and 3 million viewers. E!'s Keeping Up With the Kardashians drew a 1.0 rating and 1.9 million viewers. HBO's Scientology documentary Going Clear premiered to a 0.7 rating and 1.6 million viewers.
For more, click HERE
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| Overnight Ratings: Monday, March 30
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.0 | 11.4 | | ABC | DANCING WITH THE STARS | 2.0 | 13.2 | | CBS | 2 BROKE GIRLS (8)
MIKE & MOLLY (8:30) | 1.8
1.8 | 7.2
7.7 | | UNIVISION | AMORES CON TRAMPA
| 1.0 | 2.9 | | FOX | GOTHAM (R) | 0.6 | 1.9 | | TELEMUNDO | LA BIBLIA
| 0.6 | 1.6 | | CW | THE ORIGINALS | 0.2 | 0.5 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | THE VOICE | 3.3 | 11.9 | | ABC | DANCING WITH THE STARS | 2.1 | 13.9 | | CBS | SCORPION | 1.9 | 9.2 | | FOX | THE FOLLOWING | 1.1 | 3.2 | | UNIVISION | HASTA EL FIN DEL MUNDO
| 1.0 | 2.8 | | TELEMUNDO | TIERRA DE REYES
| 0.4 | 1.2 | | CW | JANE THE VIRGIN (R) | 0.1 | 0.4 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS: LA | 1.5 | 9.0 | | ABC | CASTLE | 1.5 | 8.3 | | NBC | THE NIGHT SHIFT | 1.3 | 5.3 | | UNIVISION | QUE TE PERDONE DIOS
| 0.9 | 2.4 | | TELEMUNDO | DUEÑOS DEL PARAÍSO
| 0.6 | 1.4 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • CBS Heads To Holy Land With Miniseries
The network airs the four-hour "limited event" series, The Dovekeepers, with two-hour episodes on Tuesday and Wednesday nights (9 p.m.). The series is based on the Alice Hoffman novel about a group of women who fought for survival in ancient Israel against the Roman army. Roma Downey and Mark Burnett are among the executive producers. The upshot: Once a popular format on broadcast networks in primetime, the miniseries has all but disappeared. But this is the first project from CBS Entertainment and CBS Television Studios' Limited Series and Event Programming unit. And as for TV tales about this period, History Channel and Nat Geo have had much success of late.
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| • 'Weird' Comedy Series Joins Fox
Weird Loners, a sitcom about four relationship-phobic thirtysomethings who are unexpectedly thrust into one another's lives, joins the network schedule (9:30 p.m.) in the slot previously occupied by The Mindy Project. The upshot: Fox desperately needs a scripted comedy hit and this series comes from in-house at 20th Century Fox Television. It doesn't have to perform that well to improve upon Mindy. That series averaged only 2.2 million viewers and a 1.0 18-49 demo rating in the time period, one of the least watched broadcast primetime series on the Big Four networks.
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| • TV Land Eyes Millennials
The network's new comedy Younger (10 p.m.) follows a 40-year-old single mother who tries to get back into the working world, only to face massive competition from younger workers—until she decides to pass herself off as a 26-year-old. Sutton Foster (Bunheads) stars. The upshot: TV Land recently canceled the long-running Hot in Cleveland, starring Betty White, because it wants to attract a younger audience. Younger may work.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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