Programmatic TV is here. Are you ready for broadcasting's Next Big Thing?
Mon. April 13 | 3:30 5:30 PM | N239
Join WideOrbit for an incisive discussion of the rise of programmatic advertising and the new revenue opportunities it brings to broadcasters and networks. Panelists will include C-Level insiders from the world's largest media measurement company; one of North America's largest media agencies; broadcast media buying software companies; and innovative digital buying platforms. You will see how combining programmatic with direct selling generates rate increases as we unveil the WO Programmatic solution.
Eric Mathewson Founder and CEO WideOrbit
Brian Burdick EVP of Digital WideOrbit
Andrew Feigenson Managing Director, Digital Nielsen
Jeff Green CEO The Trade Desk
Charlie Walter President CoreMedia Systems
Jason Lopatecki Chief Strategy Officer TubeMogul
Janice Finkel-Greene EVP and Director of Buying Analytics MAGNA Global USA, Inc