| Today's Top Stories | | #1 | Marketers, Media Riding The '90s Nostalgia Wave
| | | The era that gave America the fanny pack, the Furby and the Macarena has come back in force through marketer campaigns across multiple categories, Adweek reports. Among the recent campaigns that either mimic '90s ads or include stars from that period are Calvin Klein, Oreos, Wendy's and Geico (featuring Salt-N-Pepa). The '90s have also spawned some cable series, and ABC's Fresh Off The Boat is set in the decade.
Why This Matters: Research shows it takes about 20 years for consumers to view things of the past with sentimental longing, making the time right for '90s appreciation. And Jane Buckingham of trend forecasting firm Trendera says, "It's the first time that millennials have started recycling their childhood. The '90s are their point of reference."
A Take: Adweek
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| | #2 | JP Morgan Report Says Most Major Marketers Will Increase 2015 Ad Spending
| | | The company's equity research team spoke with 53 of the top 100 global advertising companies and about 75% said they plan to increase their marketing spending in categories such as automotive, beverages, technology, software, healthcare and telecom, MediaPost reports. Only 10% of big marketers plan to cut back on media spending. Good portions of the increased spending will come in the area of digital advertising.
Why This Matters: The increased spending is encouraging, given that consumer spending in many categories in 2014 was sluggish. Some companies have decided to cost-cut internally rather than cut back on their media marketing efforts.
A Take: MediaPost
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| | #3 | Hasbro Regroups In Life After The Hub
| | | The toymaker, in the wake of its ill-fated kids network startup The Hub, is not giving up on entertainment programming, Adweek reports. It has a new Transformer series on Cartoon Network and a new Transformer toy and digital game line. It is still producing shows for Hub successor Discovery Family and a new feature film, Jem and the Holgrams, is due out in October. And it is preparing for 2016 when it will rights from Disney to sell toys from the movie Frozen, which will more than likely include a sizable marketing push.
Why This Matters: Kids media consumption patterns continue to change but Hasbro is working to continue to make itself a relevant part of kids' lives.
A Take: Adweek
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#4 Lego, Samsung Big Winners During The Oscar Telecast (WSJ)
#5 Inside The Minds Of Agency 'Boomerangers' (Digiday)
#6 HomeAway Set To Begin International Campaign With U.S. TV Ads (Adweek)
#7 42% Of Millennials Think Private-Label Food More Innovative (MediaPost)
#8 Marketers Questioning Quality Of Ad-Targeting Data Providers (WSJ)
#9 Kids' Media Consumption Infographic (Adweek)
#10 New World Surf League Takes An Online-First Approach (NYT)
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|  | • 33
Percentage of business-to-business companies that distribute content via mobile, based on a January 2015 poll by Regalix. That compares to 95% who distribute content via websites and 90% who use email.
– Reported by eMarketer
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| | MBPT Spotlight | With Ratings Down, Kids Nets Stress Multiplatform Ads
By Jon Lafayette
As the kids upfront approaches, lower ratings are making it harder for marketers to reach young consumers.
For networks, that means more content on more platforms to generate interactivity and engagement to keep money from slipping away to digital and mobile options.
"I think that TV still works," says Amy Ginsberg, managing director of investment at Initiative. "Will some money move, of course it will." But TV will still be an important part of the mix. "You have to have a holistic media strategy because that is what truly works."
Network sales executives are optimistic going into the market, pointing to stronger marketing efforts by toymakers, movie studios and retailers to reach kids and families.
Currently, the big exception to sliding ratings is Turner Broadcasting's Cartoon Network, which rose last year and is up double digits among kids 2-11 so far this year across a broad array of shows. Last week, Cartoon announced six new programs and 11 returning series.
Donna Speciale, president of ad sales at Turner, says that in addition to its typically strong numbers among boys, Cartoon's increased viewership includes a lot of girls as well. "We'll be a much more dual player in the kids' space," she says. "We're probably going to see a larger advertiser base come to us."
What are the expectations going forward for Cartoon, Nick and Disney? And what kind of new look does Sprout have planned?
For more, click HERE (sub needed)
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| | Fates & Fortunes | • ROB SHARENOW was named executive VP and general manager of A&E network, replacing David McKillop. Sharenow, who has been with the company for 15 years, will continue to serve as executive VP and general manager of A&E's sister network Lifetime, in a role he has held since June 2013. Sharenow joined Lifetime in 2011 as executive VP of programming. Prior to Lifetime being folded into A&E by parent companies The Walt Disney Co. and The Hearst Corp., Sharenow was senior VP of non-fiction and alternative programming at A&E Network. He also served as executive producer of History channel's This Week in History.
• JON STEINLAUF was named president of national ad sales and marketing at Scripps Networks Interactive. He will lead the ad sales teams for the company's TV networks and their related platforms including HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. Steinlauf has been with Scripps Networks since 2000 and succeeds Steve Gigliotti who last week was named chief revenue officer for the company. Steinlauf was most recently VP of ad sales and marketing for SNI.
• CHARLIE ERGEN will succeed Joe Clayton, who is retiring at the end of March from his post as chief executive officer of Dish Network Corp. Ergen is the company's founder and is currently chairman, after giving up the CEO post nearly four years ago. Now he will get back into day-to-day operations of the satellite TV company. Clayton was the leading force behind Dish's launch of the Hopper digital video recorder, which contains an automatic ad-skipping feature.
• TAKAHIRO HACHIGO was named president and chief executive officer at Honda Motor Co., replacing Takanobu Ito. The move comes as competitor Nissan is challenging Honda in the U.S. to become the second-largest-selling Japanese car brand behind Toyota.
• CAROL DAVIDSON has joined research company Rentrak as VP of political technology. She will oversee the company's initiatives for political customers. She was director of integration and media targeting for the Obama for America 2012 presidential reelection campaign. Prior to that she was with Navic Networks, a company that wrote codes for set-top boxes to capture and record live and time-shifted viewership history.
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| | What They're Watching | BROADCAST RATINGS
Oscars Drop in Early Ratings
According to early numbers, ABC's broadcast of the 87th Annual Academy Awards on Sunday drew a 25.0 overnight rating in the metered markets, down 10% from last year's show. The 25.0 rating is from 8:30 p.m.-12 a.m. ET; ABC says the official Nielsen cut-off time will be 11:47 p.m., since that was when the last national commercial spot aired. The overnight rating is the lowest for the Oscars since 2011. In the fast nationals, the Oscars telecast was down 14% from last year's corresponding numbers. CBS' 60 Minutes was the only other original program of the night, down 33% from last week. Fox took second place, CBS came in third and NBC was fourth.
For more, click HERE
CABLE RATINGS
'Vikings' Takes Thursday
History's season 3 premiere of Vikings was Thursday night's top original cable program. The opener had a 1.0 rating among adults 18-49 and 2.8 million viewers. Pawn Stars at 9:30 p.m., Vikings' lead-in, had a 0.8 in the demo and 2.7 million viewers while the 9 p.m. episode drew a 0.7 rating and 2.4 million viewers. TNT's NBA telecast and Syfy's WWE Smackdown also drew a 0.7 in the demo.
For more, click HERE
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| Overnight Ratings: Sunday, February 22
| | 7 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | LIVE FROM THE RED CARPET | 5.3 | 21.4 | | NBC | DATELINE (R) | 0.9 | 5.4 | | UNIVISION | AQUÍ Y AHORA
| 0.9 | 2.4 | | FOX | BOB'S BURGERS (R) (7)
THE SIMPSONS
(R) (7:30) | 0.8
1.0
| 2.0
2.2
| | CBS | 60 MINUTES | 0.8 | 6.3 | | TELEMUNDO | TOP CHEF: ESTRELLAS | 0.4 | 0.9 |
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | LIVE FROM THE RED CARPET (8)
87TH ANNUAL ACADEMY AWARDS (8:30) | 8.3
12.1
| 30.0
40.9
| | UNIVISION | NUESTRA BELLEZA LATINA
| 1.1 | 2.8 | | FOX | THE SIMPSONS (R) (8)
BROOKLYN NINE-NINE (R) (8:30) | 1.2
0.8
| 3.0
1.7
| | CBS | 60 MINUTES (8)
ACT OF VALOR
(R) (8:30) | 0.9
0.6
| 6.9
4.9
| | NBC | CHICAGO FIRE (R) | 0.4 | 2.3 | | TELEMUNDO | TOP CHEF:
ESTRELLAS (8)
TWILIGHT: NEW
MOON (8:30)
| 0.3
0.2
| 0.8
0.5
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | 87TH ANNUAL ACADEMY AWARDS | 10.5 | 35.1 | | UNIVISION | NUESTRA BELLEZA LATINA
| 1.2 | 3.0 | | FOX | FAMILY GUY (R) (9)
BOB'S BURGERS
(R) (9:30) | 0.8
0.9
| 1.9
1.9
| | CBS | ACT OF VALOR (R) | 0.6 | 3.1 | | NBC | LAW & ORDER: SVU (R) | 0.5 | 2.4 | | TELEMUNDO | TWILIGHT: NEW MOON | 0.3 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | 87TH ANNUAL ACADEMY AWARDS | 9.2 | 30.9 | | UNIVISION | SAL Y PIMIENTA
| 1.0 | 2.4 | | NBC | CHICAGO P.D (R) | 0.6 | 2.8 | | TELEMUNDO: | TWILIGHT: NEW MOON | 0.2 | 0.6 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • 'The Night Shift' Returns To NBC
The scripted drama's season 2 premiere (10 p.m.) leads out of the season 8 premiere of The Voice (8 p.m.) The Night Shift follows the irreverent staff working the overnight shift at a San Antonio hospital. It premiered in late May, leading out of NBC's summer hit America's Got Talent on Tuesday nights and averaged 6.8 million viewers and a 1.4 18-49 demo rating during its run that ended in July. Cristina Aguilera will return as a judge and coach on The Voice after taking a season off to have a baby daughter. She replaces Gwen Stefani. The upshot: The Night Shift was one of the summer's most-watched series, and NBC is giving it the same kind of head start, airing out of its most-watched regular season show.
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| • Kid Baking Competition Heats Up on Food Network
Four remaining contestants vie in the final episode for the $10,000 prize in the short-run Kids Baking Championship series on Food Network (8 p.m.). The boys and girls in the finals are each either 11 and 12 years old and for the final competition will create a 'celebration cake' to be enjoyed the moment they win. The upshot: This short-run series hosted and judged by Duff Goldman and Valerie Bertinelli has drawn a solid audience of 1.5 million viewers per week to the network, with a bit of an older audience, as it has averaged a 0.4 18-49 demo rating. Odds seem good that the network will bring it back for a second season.
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| • BET Special Salute
Wayne Brady hosts the eighth annual BET Honors, paying tribute to African-American "trailblazers" in art, music, theater, technology and business (9 p.m.).This year's honorees include Dr. Johnnetta Betsch Cole, director of the Smithsonian Institution's Museum of African Art; John W. Thompson, chairman of Microsoft and CEO of Virtual Instruments; actress Phylicia Rashad; and performers Kanye West and Usher Raymond. Performers include Ne-Yo, K. Michelle, Charlie Wilson, Patti LaBelle and Trey Songz. The upshot: The show was taped on Jan. 24 at the Warner Theatre in Washington, D.C. but with many stars and performers in attendance, the telecast should draw a sizable audience on BET.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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