B&C's Upfront Central: The Latest News From the 2015 Upfronts and Beyond

February 27, 2015 Top Stories Oscar's Missed Chance: More Diverse Nominees Would Attract a Larger Audience and More Advertiser Interest People love the Oscars. And advertisers do too. A recent study revealed that people are more likely to buy a product or service after seeing it advertised on the Oscars (31.1%) than they were after viewing those ads during the Super Bowl (6.9%). But it seems Oscar missed the point—the "more likely to buy" point. More» Peacock Productions Signs Deal With Brian Banks NBC News' Peacock Productions announced Friday it has signed Brian Banks to develop an unscripted series. Banks, who was wrongfully convicted and later exonerated, will develop a series that will investigate one potential case of wrongful conviction. "Brian has unique insight into the complex world of the criminal justice system," said Sharon Scott, president and general manager of Peacock Productions. "He spent a decade fighting to clear his name and will draw on that experience during his investigation of one captivating case that has all the drama of a scripted series – except it is real." More» More News from B&C MTV Orders 'Girl Code Live,' 'Greatest Party Story Ever' to Series » Luxury Brands Need To Be Socially Savvy To Maintain Their Consumer Popularity » ABC Leads Thursday With 'How to Get Away With Murder' Finale » Around the Web Crackle Exits NewFronts, Fashioning Itself a TV Player » Netflix Isn't Closed to Advertisers After All; Just Ask Anheuser-Busch InBev » Inability To Skip Commercials Frustrates VOD Owners » Calendar March 3 Spike New York Morning March 5 ABC Family New York Evening For more details click here »

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