B&C's Upfront Central: The Latest News From the 2015 Upfronts and Beyond

February 26, 2015 Top Stories Nickelodeon Pushes New Content on More Screens With its TV ratings down, kids leader Nickelodeon used its upfront presentation to advertisers to talk about the new content it would be adding, the 10 screens over which that programming would run and other new ventures. It also announced that the unit that works with marketers was being rebranded as Nickelodeon Inside Out Solutions. More» Nickelodeon Launching Noggin Mobile Service Nickelodeon said it will launch a new ad-free subscription service for pre-schoolers called Noggin that will cost $5.99 a month. The kids unit of Viacom said the over-the-top service will also be offered to authenticated subscribers of its current distributors. More» More News from B&C Domestic Ad Sales, International Contributions Boost AMC » Zillow Finds New Home in 'Portlandia' » CBS Sets Summer Schedule, Moves 'Under the Dome' to Thursday » Around the Web Upfronts 2015: Nicking Nielsen » Kids TV Is Pushing into Content Marketing » Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film » Calendar February 25 Nickelodeon New York Late Afternoon Marquee March 3 Spike New York Morning March 5 ABC Family New York Evening For more details click here »

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