B&C's Upfront Central: The Latest News From the 2015 Upfronts and Beyond

February 24, 2015 Top Stories TV Spending Shows 1% Dip in January While overall ad spending grew 5% in January, TV ad revenue was down 1%, according to new figures from research company Standard Media Index. SMI says that spending on the broadcast networks was down 6%. Contributing to the drop was the shift of CBS' Grammy Awards telecast from January a year ago to February this year. More» Spark Plans Upfront Event to Open Better Lines of Communication With Network Sales Execs Legendary media buyer John Muszynski of Chicago-based Spark wants to buy his TV ad sales pals a drink. The salesmen could probably use it. Muszynski also thinks he's giving the network guys a better opportunity to pitch their wares to his staff and clients. The TV ad market has been a struggle lately. Ratings are down and marketers are shifting spending from TV to digital, social, mobile and programmatic in pursuit of fickle consumers and more accountable marketing vehicles. More» More News from B&C NBC Entertainment President Salke Renews Contract » CW Adds to Summer Slate » TBS Orders Jason Jones-Samantha Bee Comedy » Around the Web CMO Today: Brands Flock to the Oscars » Your 2015 Guide to Every Upfront Pitch and Party » TV Upfront Spend Shifts, Cable Grows Steadily » Calendar February 25 Nickelodeon New York Late Afternoon Marquee March 3 Spike New York Morning March 5 ABC Family New York Evening For more details click here »

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