B&C Today: Top Buyers and Sellers See Benefits In Programmatic Approach

Broadcasting & Cable Newsletter   Trouble seeing this email?     The best of BroadcastingCable.com delivered to your inbox daily     Our Top Stories     Top Buyers and Sellers See Benefits In Programmatic Approach    Despite price concerns, targeting can make commercial messages more valuable for networks and advertisers READ MORE » Diginets' Future May Just Be Now   More and more multicast networks are fighting for space on subchannels and cable—and in viewers' hearts READ MORE » Wheeler Comes Out Swinging in Title Fight    FCC chairman takes on Internet providers in laying out tough Title II regulations READ MORE »     More Headlines     Brian Williams to Take Leave of Absence From 'Nightly News' Sling TV Starts Taking Orders, Signs AMC Networks Fox, Others Meet With Wheeler About Auction Rosie O'Donnell to Exit 'The View' For Programmatic Ad Tech, Efficiency Is Key Driver  TV Gets With the Programmatic Program  TV Ad Tech's New Players  What's In a Name? Lots, Says Katz  Branded Content Helps Discovery Reach Women  Snapchat Gets in the 'Not Social Media' Game  more headlines »     More News You Should Know     Fox TV Stations Have Last Laugh With 'Laughs'  Market Eye: Going For a Taste of Champaign  Acura Decides It 'Better Call Saul' for Sponsorship  NBA's Carelli Hits Nothing But Net Gains  FF/RWD: New York Basketball Mecca Courts Immortality  Editorial: High on Speed Editorial: Bowled Over Again  NAB Asks FCC to Extend OVD Comment Period NAB's Smith: We Will Help Improve Incentive Auction A&E Near Deal to Revive 'Unforgettable' more headlines »     Jobs     News Director Albany, NY - News10ABC/Fox23 Assistant Professor or Artist-in-Residence in Television Production Boston, MA - Emerson College Instructor Richmond, VA -Virginia Commonwealth University Writer/Producer Culver City, CA - STORM STUDIOS more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend     ©2015 NewBay Media, LLC

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